Products related to Cultural:
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Cross-Cultural Social Media Marketing : Bridging Across Cultural Differences
To increase brand awareness, engagement and revenue, companies are acknowledging the importance of integrating social media marketing in their overall marketing strategy.Social media marketing complements a brand or company's current marketing strategy as it aids in amplifying a company's brand voice and presence.This book consists of a step-by-step guide in using social media successfully in an ever-growing consumer market, domestically and internationally. Marketers must be strategic in how they utilize these platforms by first understanding their consumers, while at the same time, meeting their business goals and objectives.Case studies on companies that use social media and advanced technologies to increase their brand awareness, engagement and conversion are discussed in this book.As businesses globalize, many marketers are struggling to establish a presence outside of the United States.Thus, this book also discusses the cultural differences in each country and how these differences matter when considering the usage of each of the social media platforms in certain countries. In this new work, digital marketing expert Emi Moriuchi educates business owners, marketing practitioners, students, as well as marketing researchers in understanding the usage of social media strategy .Containing both evergreen content as well as trending knowledge in the consumer market, this is a must-read for understanding social media marketing for domestic and international market.
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Value and the Media : Cultural Production and Consumption in Digital Markets
Value is seldom discussed in its own right, though it is of utmost importance to our relations with media texts and cultural objects, as we constantly make judgements of various kinds with respect to them.This book focuses on how value - aesthetic, political and social and economic value - is produced in contemporary media and cultural production.Contending that value is not constituted by the essence of a thing, but is rather produced in social relations, through negotiations and justifications, Value and the Media discusses changes in the cultural industries over the past two decades, emphasising the rise of new, digital media, and the opportunities that these afford for the production and consumption of media texts and objects. Richly illustrated with examples from the UK, USA and Europe, this volume explores a range of media: both old mass media and new personal media, with a constant focus on the importance of both for our understanding of the changes that have occurred on the media landscape and their implications for the production of value.As such, this book will be of interest to social scientists and theorists working in the fields of cultural and media studies, popular culture, and consumption.
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Digital Intermediation : Unseen Infrastructure for Cultural Production
Digital Intermediation offers a new framework for understanding content creation and distribution across automated media platforms – a new mediatisation process.This book draws on empirical and theoretical research to carefully identify and describe a number of unseen digital infrastructures that contribute to a predictive media production process through technologies, institutions and automation.Field data is drawn from several international sites, including Los Angeles, San Francisco, Portland, London, Amsterdam, Munich, Berlin, Hamburg, Sydney and Cartagena.By highlighting an increasingly automated content production and distribution process, this book responds to a number of regulatory debates on the societal impact of social media platforms.It highlights emerging areas of key importance that shape the production and distribution of social media content, including micro-platformisation and digital first personalities.This book explains how technologies, institutions and automation are used within agencies to increase exposure for the talent they manage while providing inside access to the processes and requirements of producers who create content for platform algorithms.Finally, it outlines user agency as a strategy for those who seek diversity in the information they access on automated social media content distribution platforms.The findings in this book provide key recommendations for policymakers working within digital media platforms and will be invaluable reading for students and academics interested in automated media environments.
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Platforms and Cultural Production
The widespread uptake of digital platforms – from YouTube and Instagram to Twitch and TikTok – is reconfiguring cultural production in profound, complex, and highly uneven ways.Longstanding media industries are experiencing tremendous upheaval, while new industrial formations – live-streaming, social media influencing, and podcasting, among others – are evolving at breakneck speed. Poell, Nieborg, and Duffy explore both the processes and the implications of platformization across the cultural industries, identifying key changes in markets, infrastructures, and governance at play in this ongoing transformation, as well as pivotal shifts in the practices of labor, creativity, and democracy.The authors foreground three particular industries – news, gaming, and social media creation – and also draw upon examples from music, advertising, and more.Diverse in its geographic scope, Platforms and Cultural Production builds on the latest research and accounts from across North America, Western Europe, Southeast Asia, and China to reveal crucial differences and surprising parallels in the trajectories of platformization across the globe. Offering a novel conceptual framework grounded in illuminating case studies, this book is essential for students, scholars, policymakers, and practitioners seeking to understand how the institutions and practices of cultural production are transforming – and what the stakes are for understanding platform power.
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How can one design a year abroad with cultural activities?
To design a year abroad with cultural activities, one can start by researching the local cultural events, festivals, and traditions of the destination country. It is important to plan ahead and create a schedule that includes visits to museums, historical sites, and local performances. Additionally, one can seek out language exchange programs, cooking classes, and volunteer opportunities to immerse themselves in the local culture. It's also beneficial to connect with local residents and participate in community events to gain a deeper understanding of the culture. Overall, the key is to be open-minded, curious, and proactive in seeking out cultural experiences during the year abroad.
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What is the difference between media production and media design?
Media production involves the creation and execution of media content, such as films, television shows, and podcasts. It focuses on the technical and logistical aspects of bringing a media project to life, including filming, editing, and post-production. On the other hand, media design involves the conceptualization and visual representation of media content, such as graphic design, web design, and user interface design. It focuses on the artistic and creative aspects of media, including layout, color, typography, and user experience. In summary, media production is about bringing content to life, while media design is about shaping and presenting that content in a visually appealing and effective way.
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Cultural apple lower classifications
Cultural apple lower classifications refer to the categorization of apple varieties based on their cultural characteristics, such as flavor, texture, and intended use. These classifications help consumers and growers differentiate between different types of apples and choose the ones that best suit their preferences or needs. Some common cultural apple lower classifications include dessert apples, cooking apples, cider apples, and dual-purpose apples, each with distinct qualities that make them suitable for specific culinary purposes.
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Is batik cultural appropriation?
Batik is a traditional Indonesian textile art form that holds significant cultural and historical value. When individuals from outside of the Indonesian culture appropriate batik without understanding or respecting its cultural significance, it can be considered cultural appropriation. However, if people from other cultures engage with batik in a respectful and informed manner, such as by learning about its history and supporting the artisans who create it, it can be a form of cultural appreciation rather than appropriation. It is important to approach the use of batik with sensitivity and respect for its origins.
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Cultural Spaces, Production and Consumption
This book explores the concept of cultural spaces, their production and how they are experienced by different users.It explores this concept and practice from formal and informal arts and heritage sites, festivals and cultural quarters - to the production of digital, fashion and street art, and social engagement through cultural mapping and site-based artist collaborations with local communities. It offers a unique take on the relationship between cultural production and consumption through an eclectic range of cultural space types, featuring examples and case studies across cultural venues, events and festivals, and cultural heritage – and their usage.Cultural production is also considered in terms of the transformation of cultural and digital-creative quarters and their convergence as visitor destinations in city fringe areas, to fashion spaces, manifested through museumification and fashion districts.The approach taken is highly empirical supported by a wide range of visual illustrations and data, underpinned by key concepts, notably the social production of space, cultural rights and everyday culture, which are both tested and validated through the original research presented throughout. The book will appeal to students and researchers in human geography, arts and museum management, cultural policy, cultural studies, architecture and town planning.It will also be useful for policymakers and practitioners from local and city government, government cultural agencies and departments, architects and town planners, cultural venues, arts centres, museums, heritage sites, and artistic directors/programmers.
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Push : Software Design and the Cultural Politics of Music Production
Push: Software Design and the Cultural Politics of Music Production shows how changes in the design of music software in the first decades of the twenty-first century shaped the production techniques and performance practices of artists working across media, from hip-hop and electronic dance music to video games and mobile apps.Emerging alongside developments in digital music distribution such as peer-to-peer file sharing and the MP3 format, digital audio workstations like FL Studio and Ableton Live introduced design affordances that encouraged rapid music creation workflows through flashy, "user-friendly" interfaces.Meanwhile, software such as Avid's Pro Tools attempted to protect its status as the "industry standard," "professional" DAW of choice by incorporating design elements from pre-digital music technologies.Other software, like Cycling 74's Max, asserted its alterity to "commercial" DAWs by presenting users with nothing but a blank screen.These are more than just aesthetic design choices. Push examines the social, cultural, and political values designed into music software, and how those values become embodied by musical communities through production and performance.It reveals ties between the maximalist design of FL Studio, skeuomorphic design in Pro Tools, and gender inequity in the music products industry.It connects the computational thinking required by Max, as well as iZotope's innovations in artificial intelligence, with the cultural politics of Silicon Valley's "design thinking." Finally, it thinks through what happens when software becomes hardware, and users externalize their screens through the use of MIDI controllers, mobile media, and video game controllers.Amidst the perpetual upgrade culture of music technology, Push provides a model for understanding software as a microcosm for the increasing convergence of globalization, neoliberal capitalism, and techno-utopianism that has come to define our digital lives.
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Black Cultural Production after Civil Rights
The post-civil rights era of the 1970s offered African Americans an all-too-familiar paradox.Material and symbolic gains contended with setbacks fueled by resentment and reaction.African American artists responded with black approaches to expression that made history in their own time and continue to exercise an enormous influence on contemporary culture and politics.This collection's fascinating spectrum of topics begins with the literary and cinematic representations of slavery from the 1970s to the present.Other authors delve into visual culture from Blaxploitation to the art of Betye Saar to stage works like A Movie Star Has to Star in Black and White as well as groundbreaking literary works like Corregidora and Captain Blackman.A pair of concluding essays concentrate on institutional change by looking at the Seventies surge of black publishing and by analyzing Ntozake Shange's for colored girls. . . in the context of current controversies surrounding sexual violence.Throughout, the writers reveal how Seventies black cultural production anchors important contemporary debates in black feminism and other issues while spurring the black imagination to thrive amidst abject social and political conditions. Contributors: Courtney R. Baker, Soyica Diggs Colbert, Madhu Dubey, Nadine Knight, Monica White Ndounou, Kinohi Nishikawa, Samantha Pinto, Jermaine Singleton, Terrion L.Williamson, and Lisa Woolfork
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Global Marketing and Advertising : Understanding Cultural Paradoxes
Packed with cultural, company, and country examples, this book offers a mix of theory and practical applications covering globalization, global branding strategies, classification models of culture, and the consequences of culture for all aspects of marketing communications. The author helps define cross cultural segments to better target consumers across cultures and features content on how culture affects strategic issues, such as the company's mission statement, brand positioning strategy, and marketing communications strategy.It also demonstrates the centrality of value paradoxes to cross cultural marketing communications, and uses the Hofstede model or other cultural models to help readers see why strategies based on cultural relationships in one country cannot be extended to other countries without adjustments. Updates to the new edition include: Up-to-date research on new topics, including: culture and the media, culture and the Internet, and a more profound comparison of the different cultural models.Includes discussion of how Covid-19 has impacted globalization.More examples from major regions and countries from around the world. Broader background theory on how people use social media and extensive coverage of consumer behavior A range of online instructor resources complement the book, including downloadable advertising images from the book, chapter-specific questions and key points, and video examples of advertising from around the world.
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What is cultural heterogeneity?
Cultural heterogeneity refers to the presence of diverse cultural elements within a society or community. This diversity can manifest in various ways, such as through differences in language, religion, customs, traditions, and values. Cultural heterogeneity can result from historical migration patterns, globalization, and the coexistence of multiple ethnic or racial groups within a given area. Embracing and understanding cultural heterogeneity can lead to a more inclusive and enriched society, as it allows for the exchange of ideas and perspectives from different cultural backgrounds.
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Is this cultural appropriation?
Without knowing the specific context or details of the situation, it is difficult to definitively say whether something is cultural appropriation. Cultural appropriation occurs when elements of a marginalized culture are adopted by members of a dominant culture without proper understanding or respect for the original culture. It is important to consider the power dynamics at play, the intentions behind the actions, and whether permission or credit was given to the original culture.
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What is cultural appropriation?
Cultural appropriation is when elements of a minority culture are adopted by members of a dominant culture without understanding or respecting the significance or history behind those elements. This can include the use of traditional clothing, symbols, rituals, or music in a superficial or disrespectful way. Cultural appropriation can perpetuate stereotypes, erase the original meaning of cultural practices, and contribute to the marginalization of the minority culture. It is important to be mindful of the cultural significance of practices and symbols when engaging with them.
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What are cultural achievements?
Cultural achievements are accomplishments or creations that reflect the values, beliefs, and practices of a particular society or group of people. These achievements can include works of art, literature, music, architecture, and other forms of expression that contribute to the cultural identity and heritage of a community. Cultural achievements often serve as a means of preserving and sharing traditions, history, and knowledge across generations, helping to shape and define a society's cultural legacy.
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