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Direct, Digital & Data-Driven Marketing
In this latest edition of her classic text, Lisa Spiller takes an insightful, in-depth look at contemporary marketing concepts, tactics, and techniques and the dynamic innovations that continue to drive and shape this multi-faceted, multi-dimensional field. Direct, Digital, and Data-Driven Marketing recognizes the growth of the various digital formats as the newest interactive channels for conducting modern marketing.But it does not overlook the traditional principles of direct marketing still relevant today.This book examines the field both as it once was and as it is evolving. With plenty of learning features online resources, the Fifth Edition provides an engaging journey, which will leave any marketing student with a thorough knowledge of how all kinds of businesses manage regular communication with their customer base and target demographic.
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Data Excess in Digital Media Research
Data excess — particularly in digital media research — is inevitable.It emerges as the ‘debris’ and ‘leftovers’ from planning, fieldwork and writing; the words cut from drafts and copied to untouched and forgotten files; digital metadata automatically recorded to databases; the data archived but never analysed or published.What do or can we do with this excess from our research?Thinking beyond academic constraints and the constant push towards the next new fundable thing, Data Excess in Digital Media Research explicitly engages with data that has been left behind, ignored, obscured or even ‘written out’ of research publications.Positioning ‘excess’ as a conceptual, methodological, ethical and pragmatic challenge and opportunity, the authors in this edited collection examine what can happen when media researchers return to their surplus archives and develop new knowledge from what would otherwise be under-explored excess. Provoking an ethical reconsideration of what we do, or do not do, with excess data, this is a call to action for researchers and scholars to rethink how they conduct their research as the consequences of datafication grow ever more central to both our academic endeavours and our lives.
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Big Data Analytics : Digital Marketing and Decision-Making
Big Data Analytics: Digital Marketing and Decision-Making covers the advances related to marketing and business analytics.Investment marketing analytics can create value through proper allocation of resources and resource orchestration processes.The use of data analytics tools can be used to improve and speed decision-making processes. Chapters examining analytics for decision-making cover such topics as: Big data analytics for gathering business intelligenceData analytics and consumer behaviorThe role of big data analytics in organizational decision-makingThis book also looks at digital marketing and focuses on such areas as: The prediction of marketing by consumer analyticsWeb analytics for digital marketingSmart retailingLeveraging web analytics for optimizing digital marketing strategiesBig Data Analytics: Digital Marketing and Decision-Making aims to help organizations increase their profits by making better decisions on time through the use of data analytics.It is written for students, practitioners, industry professionals, researchers, and faculty working in the field of commerce and marketing, big data analytics, and organizational decision-making.
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International Marketing Data & Statistics
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What are production data?
Production data refers to the information collected during the manufacturing or production process of a product. This data can include details such as the quantity of items produced, the time it took to manufacture them, the resources used, and any quality control measurements taken. Production data is essential for analyzing and improving the efficiency and effectiveness of the production process. It can also be used for tracking inventory, forecasting demand, and making strategic business decisions.
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What is the difference between media production and media design?
Media production involves the creation and execution of media content, such as films, television shows, and podcasts. It focuses on the technical and logistical aspects of bringing a media project to life, including filming, editing, and post-production. On the other hand, media design involves the conceptualization and visual representation of media content, such as graphic design, web design, and user interface design. It focuses on the artistic and creative aspects of media, including layout, color, typography, and user experience. In summary, media production is about bringing content to life, while media design is about shaping and presenting that content in a visually appealing and effective way.
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How to calculate the amount of data in digital video data?
To calculate the amount of data in digital video data, you need to consider the resolution, frame rate, and bit depth of the video. First, calculate the total number of pixels in each frame by multiplying the width by the height of the video resolution. Then, multiply this by the number of frames per second to get the total number of pixels per second. Finally, multiply this by the bit depth (usually 8 bits per color channel) to get the total amount of data per second in bits.
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Should one study marketing and digital media or business administration?
The choice between studying marketing and digital media or business administration depends on one's career goals and interests. If someone is interested in the creative aspects of marketing, such as branding, advertising, and social media, then studying marketing and digital media would be a better fit. On the other hand, if someone is more interested in the overall management and operations of a business, then studying business administration would be more suitable. It is important to consider one's strengths, career aspirations, and the specific skills and knowledge they want to acquire before making a decision.
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Big Data : A Road Map for Successful Digital Marketing
Imagine being able to target an audience made up of highly qualified and purchase-ready prospects and easily building them into loyal clients by anticipating their needs and hence offering true value.This is the power of big data for digital marketing. Big Data: A Roadmap for Successful Digital Marketing explores recent trends in the use of big data to predict consumer behavior, strategies to engage online customers, integration of big data with other data sources, and its applications in social media analytics, mobile marketing, search engine optimization and customer relationship management. As the marketing world moves into a data-focused future, the success of marketing efforts will be wholly based on attention to detail in data analysis and effectively acting on insights in order to implement changes that will deliver improved results.This book will help professionals succeed in their digital marketing efforts as well as provide food for thought for students and researchers in the fields of digital marketing, customer behavior and big data analytics.
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Digital Media Practices in Households : Kinship through Data
How are intergenerational relationships playing out in and through the digital rhythms of the household?Through extensive fieldwork in Tokyo, Shanghai and Melbourne, this book ethnographically explores how households are being understood, articulated and defined by digital media practices.It investigates the rise of self-tracking, quantified self and informal practices of care at distance as part of contemporary household dynamics.
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Data Driven Marketing For Dummies
Embrace data and use it to sell and market your products Data is everywhere and it keeps growing and accumulating.Companies need to embrace big data and make it work harder to help them sell and market their products.Successful data analysis can help marketing professionals spot sales trends, develop smarter marketing campaigns, and accurately predict customer loyalty.Data Driven Marketing For Dummies helps companies use all the data at their disposal to make current customers more satisfied, reach new customers, and sell to their most important customer segments more efficiently. Identifying the common characteristics of customers who buy the same products from your company (or who might be likely to leave you)Tips on using data to predict customer purchasing behavior based on past performanceUsing customer data and marketing analytics to predict when customers will purchase certain itemsInformation on how data collected can help with merchandise planningBreaking down customers into segments for easier market targetingBuilding a 360 degree view of a customer base Data Driven Marketing For Dummies assists marketing professionals at all levels of business in accelerating sales through analytical insights.
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Digital Marketing Analytics : Making Sense of Consumer Data in a Digital World
Distill Maximum Value from Your Digital Data! Do It Now! Why hasn’t all that data delivered a whopping competitive advantage? Because you’ve barely begun to use it, that’s why! Good news: neither have your competitors. It’s hard! But digital marketing analytics is 100% doable, it offers colossal opportunities, and all of the data is accessible to you.Chuck Hemann and Ken Burbary will help you chop the problem down to size, solve every piece of the puzzle, and integrate a virtually frictionless system for moving from data to decision, action to results!Scope it out, pick your tools, learn to listen, get the metrics right, and then distill your digital data for maximum value for everything from R&D to customer service to social media marketing! Prioritize—because you can’t measure and analyze everything Use analysis to craft experiences that profoundly reflect each customer’s needs, expectations, and behaviors Measure real digital media ROI: sales, leads, and customer satisfaction Track the performance of all paid, earned, and owned digital channels Leverage digital data way beyond PR and marketing: for strategic planning, product development, and HR Start optimizing digital content in real time Implement advanced tools, processes, and algorithms for accurately measuring influence Make the most of surveys, focus groups, and offline research synergies Focus new marketing investments where they’ll deliver the most value • Identify and understand your most important audiences across the digital ecosystem “Chuck and Ken lead marketers clearly and efficiently through the minefield of digital marketing measurement. And they do so with a lightness of touch and absence of jargon so rare in this overhyped, much-misunderstood ecosystem.” — Sam Knowles, Founder & MD of Insight Agents; author of Narrative by Numbers: How to Tell Powerful & Purposeful Stories with Data
Price: 29.99 £ | Shipping*: 0.00 £
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How do you calculate the amount of data in digital video data?
The amount of data in digital video data can be calculated by multiplying the video resolution (width x height in pixels), the bit depth (number of bits used to represent each color channel), the frame rate (number of frames per second), and the duration of the video in seconds. This will give you the total amount of data in bits. To convert this to a more commonly used unit, such as megabytes or gigabytes, you can divide the total amount of data in bits by 8 to get the amount in bytes, and then divide by 1024 multiple times to convert to larger units.
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Is digital data protection important to you?
Yes, digital data protection is very important to me. As a consumer, I want to ensure that my personal information is secure and not vulnerable to cyber attacks or data breaches. As a professional, I understand the importance of protecting sensitive business data and maintaining the trust of clients and customers. In today's digital age, data protection is essential for both personal and professional security.
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How does data transmission from analog to digital work?
Data transmission from analog to digital works by first converting the analog signal into a digital format. This is done through a process called sampling, where the analog signal is measured at regular intervals and each measurement is assigned a digital value. The digital data is then encoded and modulated for transmission over a digital communication channel, such as a network or the internet. At the receiving end, the digital signal is demodulated and decoded back into its original analog form for use. This process allows for more efficient and reliable transmission of data over long distances.
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Are my data stored in my new Media Receiver?
Yes, your data is stored in your new Media Receiver. The Media Receiver is designed to store and manage your media files such as photos, videos, and music. It provides a secure and convenient way to access and organize your data, allowing you to easily stream and enjoy your media content on your TV or other devices connected to the Media Receiver. Additionally, the Media Receiver may also offer options for backing up and syncing your data to ensure it is safely stored.
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