Products related to Database:
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Principles of Direct, Database and Digital Marketing
The growth of digital marketing is the most important yet unpredictable trend in marketing today.How can the online world be harnessed by the companies of today and tomorrow to grow their marketing impact?What role do information and databases have to play in this system? And why do some non-digital means of direct marketing still remain so powerful? Alan Tapp’s successful text has long been a leading authority on direct marketing, and for this fifth edition he is joined by Ian Whitten and Matthew Housden for the most up-to-date book yet.The authors all bring great expertise across direct, database and digital marketing to provide comprehensive, compelling coverage of the key theory and debates of the fields. The fifth edition includes comprehensive coverage of all recent developments in digital marketing, including analysis of the seemingly relentless rise of Facebook, Twitter and other forms of social media.It has a range of thoroughly updated case studies covering companies and organisations from sports teams to car manufacturers and non-profits and contains a new chapter on Data Protection legislation and its impact on marketers.
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Database Marketing : Analyzing and Managing Customers
Database marketing is at the crossroads of technology, business strategy, and customer relationship management.Enabled by sophisticated information and communication systems, today’s organizations have the capacity to analyze customer data to inform and enhance every facet of the enterprise—from branding and promotion campaigns to supply chain management to employee training to new product development.Based on decades of collective research, teaching, and application in the field, the authors present the most comprehensive treatment to date of database marketing, integrating theory and practice.Presenting rigorous models, methodologies, and techniques (including data collection, field testing, and predictive modeling), and illustrating them through dozens of examples, the authors cover the full spectrum of principles and topics related to database marketing. "This is an excellent in-depth overview of both well-known and very recent topics in customer management models.It is an absolute must for marketers who want to enrich their knowledge on customer analytics." (Peter C.Verhoef, Professor of Marketing, Faculty of Economics and Business, University of Groningen)"A marvelous combination of relevance and sophisticated yet understandable analytical material.It should be a standard reference in the area for many years." (Don Lehmann, George E.Warren Professor of Business, Columbia Business School)"The title tells a lot about the book's approach—though the cover reads, "database," the content is mostly about customers and that's where the real-world action is.Most enjoyable is the comprehensive story – in case after case – which clearly explains what the analysis and concepts really mean.This is an essential read for those interested in database marketing, customer relationship management and customer optimization." (Richard Hochhauser, President and CEO, Harte-Hanks, Inc.)"In this tour de force of carefulscholarship, the authors canvass the ever expanding literature on database marketing.This book will become an invaluable reference or text for anyone practicing, researching, teaching or studying the subject." (Edward C.Malthouse, Theodore R. and Annie Laurie Sills Associate Professor of Integrated Marketing Communications, Northwestern University)
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Database Systems: Design, Implementation, & Management
Database skills are among the most in-demand IT skills.With its practical, accessible approach, Coronel/Morris' market-leading DATABASE SYSTEMS: DESIGN, IMPLEMENTATION, & MANAGEMENT, 14th edition, equips you with a solid foundation in database design and implementation for today's market.The authors blend foundational theory, the latest real-world practices and the skills employers want.Straightforward writing and vivid illustrations make even complex concepts easy to understand.You'll learn the key to successful database implementation as you study how to properly design databases that fit within the larger strategic data environment.Expanded coverage includes big data analytics, NoSQL and data visualization technologies.In addition, the MindTap digital platform gives you real-world, hands-on practice to help you prepare for a successful career in database design and management.
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Relational Database Design and Implementation
Relational Database Design and Implementation: Clearly Explained, Fourth Edition, provides the conceptual and practical information necessary to develop a database design and management scheme that ensures data accuracy and user satisfaction while optimizing performance. Database systems underlie the large majority of business information systems.Most of those in use today are based on the relational data model, a way of representing data and data relationships using only two-dimensional tables.This book covers relational database theory as well as providing a solid introduction to SQL, the international standard for the relational database data manipulation language. The book begins by reviewing basic concepts of databases and database design, then turns to creating, populating, and retrieving data using SQL.Topics such as the relational data model, normalization, data entities, and Codd's Rules (and why they are important) are covered clearly and concisely.In addition, the book looks at the impact of big data on relational databases and the option of using NoSQL databases for that purpose.
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How does a Database Management System differ from database design and the use of a database?
A Database Management System (DBMS) is a software that provides an interface for users and applications to interact with the database. It manages the storage, retrieval, and organization of data in the database. On the other hand, database design involves the process of creating a blueprint for the structure and organization of the database, including defining tables, relationships, and constraints. The use of a database refers to the actual utilization of the database to store, retrieve, and manipulate data. In summary, the DBMS is the software that facilitates the management of the database, while database design is the process of creating the database structure, and the use of a database involves interacting with the database to store and retrieve data.
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What are the advantages of a digital database compared to an analog database?
Digital databases offer several advantages over analog databases. Firstly, digital databases can store and process vast amounts of data more efficiently and quickly compared to analog databases. Secondly, digital databases are easier to update, search, and retrieve information from, making them more user-friendly. Lastly, digital databases can be easily backed up and replicated, providing a higher level of data security and reliability compared to analog databases.
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Can you explain the terms database system, database, and database management system to me?
A database is a collection of organized data that can be easily accessed, managed, and updated. A database system is the software that manages and organizes the data within a database, allowing users to interact with the data in a structured manner. A database management system (DBMS) is the software that provides an interface for users to interact with the database system, allowing them to perform tasks such as querying, updating, and managing the data. In summary, a database is the collection of data, a database system is the software that manages the data, and a database management system is the software that allows users to interact with the data.
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Can you provide an example of a database design template?
One example of a database design template is a customer relationship management (CRM) database. This template typically includes tables for storing customer information such as name, contact details, purchase history, and interactions with the company. It may also include tables for tracking sales leads, marketing campaigns, and customer support tickets. The design of this template would include relationships between the tables to ensure data integrity and efficient querying. Overall, a CRM database design template serves as a starting point for businesses to organize and manage their customer data effectively.
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Beginning Database Design Solutions : Understanding and Implementing Database Design Concepts for the Cloud and Beyond
A concise introduction to database design concepts, methods, and techniques in and out of the cloud In the newly revised second edition of Beginning Database Design Solutions: Understanding and Implementing Database Design Concepts for the Cloud and Beyond, Second Edition, award-winning programming instructor and mathematician Rod Stephens delivers an easy-to-understand guide to designing and implementing databases both in and out of the cloud.Without assuming any prior database design knowledge, the author walks you through the steps you’ll need to take to understand, analyze, design, and build databases. In the book, you’ll find clear coverage of foundational database concepts along with hands-on examples that help you practice important techniques so you can apply them to your own database designs, as well as: Downloadable source code that illustrates the concepts discussed in the bookBest practices for reliable, platform-agnostic database designStrategies for digital transformation driven by universally accessible database design An essential resource for database administrators, data management specialists, and database developers seeking expertise in relational, NoSQL, and hybrid database design both in and out of the cloud, Beginning Database Design Solutions is a hands-on guide ideal for students and practicing professionals alike.
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Database Design and Implementation : Second Edition
This textbook examines database systems from the viewpoint of a software developer.This perspective makes it possible to investigate why database systems are the way they are.It is of course important to be able to write queries, but it is equally important to know how they are processed.We e.g. don’t want to just use JDBC; we also want to know why the API contains the classes and methods that it does.We need a sense of how hard is it to write a disk cache or logging facility. And what exactly is a database driver, anyway?The first two chapters provide a brief overview of database systems and their use.Chapter 1 discusses the purpose and features of a database system and introduces the Derby and SimpleDB systems.Chapter 2 explains how to write a database application using Java.It presents the basics of JDBC, which is the fundamental API for Java programs that interact with a database.In turn, Chapters 3-11 examine the internals of a typical database engine.Each chapter covers a different database component, starting with the lowest level of abstraction (the disk and file manager) and ending with the highest (the JDBC client interface); further, the respective chapter explains the main issues concerning the component, and considers possible design decisions.As a result, the reader can see exactly what services each component provides and how it interacts with the other components in the system.By the end of this part, s/he will have witnessed the gradual development of a simple but completely functional system.The remaining four chapters then focus on efficient query processing, and focus on the sophisticated techniques and algorithms that can replace the simple design choices described earlier.Topics include indexing, sorting, intelligent buffer usage, and query optimization. This text is intended for upper-level undergraduate or beginning graduate courses in Computer Science.It assumes that the reader is comfortable with basic Java programming; advanced Java concepts (such as RMI and JDBC) are fully explained in the text.The respective chapters are complemented by “end-of-chapter readings” that discuss interesting ideas and research directions that went unmentioned in the text, and provide references to relevant web pages, research articles, reference manuals, and books.Conceptual and programming exercises are also included at the end of each chapter. Students can apply their conceptual knowledge by examining the SimpleDB (a simple but fully functional database system created by the author and provided online) code and modifying it.
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The Database Hacker's Handbook : Defending Database Servers
Databases are the nerve center of our economy. Every piece of your personal information is stored there-medical records, bank accounts, employment history, pensions, car registrations, even your children's grades and what groceries you buy.Database attacks are potentially crippling-and relentless. In this essential follow-up to The Shellcoder's Handbook, four of the world's top security experts teach you to break into and defend the seven most popular database servers.You'll learn how to identify vulnerabilities, how attacks are carried out, and how to stop the carnage.The bad guys already know all this. You need to know it too. * Identify and plug the new holes in Oracle and Microsoft(r) SQL Server * Learn the best defenses for IBM's DB2(r), PostgreSQL, Sybase ASE, and MySQL(r) servers * Discover how buffer overflow exploitation, privilege escalation through SQL, stored procedure or trigger abuse, and SQL injection enable hacker access * Recognize vulnerabilities peculiar to each database * Find out what the attackers already know Go to www.wiley.com/go/dbhackershandbook for code samples, security alerts , and programs available for download.
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Database fundamentals
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What is the difference between media production and media design?
Media production involves the creation and execution of media content, such as films, television shows, and podcasts. It focuses on the technical and logistical aspects of bringing a media project to life, including filming, editing, and post-production. On the other hand, media design involves the conceptualization and visual representation of media content, such as graphic design, web design, and user interface design. It focuses on the artistic and creative aspects of media, including layout, color, typography, and user experience. In summary, media production is about bringing content to life, while media design is about shaping and presenting that content in a visually appealing and effective way.
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Should one study marketing and digital media or business administration?
The choice between studying marketing and digital media or business administration depends on one's career goals and interests. If someone is interested in the creative aspects of marketing, such as branding, advertising, and social media, then studying marketing and digital media would be a better fit. On the other hand, if someone is more interested in the overall management and operations of a business, then studying business administration would be more suitable. It is important to consider one's strengths, career aspirations, and the specific skills and knowledge they want to acquire before making a decision.
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How can an SQL database be properly normalized for database experts?
Database experts can properly normalize an SQL database by following the principles of database normalization. This involves organizing the data into multiple related tables to reduce redundancy and improve data integrity. The process typically involves breaking down large tables into smaller, more manageable ones, and establishing relationships between them using foreign keys. By adhering to the normalization rules (such as eliminating repeating groups and ensuring each table serves a single purpose), database experts can create a well-structured and efficient database design. Regularly reviewing and adjusting the database schema based on changing requirements can also help maintain proper normalization.
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What is database normalization?
Database normalization is the process of organizing data in a database in a way that reduces redundancy and dependency. It involves breaking down a database into smaller, more manageable tables and defining relationships between them. The goal of normalization is to minimize data redundancy, improve data integrity, and make the database more efficient. There are different levels of normalization, known as normal forms, with each level addressing specific issues related to data organization.
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