Products related to Digitalization:
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The Impact of Digitalization on Current Marketing Strategies
Digitalization has completely transformed marketing.It has changed consumption habits, consumer behaviour, and purchasing processes.In addition, it has modified marketing strategies, tactics, and processes, offering a wide range of mechanisms that allow companies, of all types and sizes, to enhance their commercial actions. The Impact of Digitalization on Current Marketing Strategies is the first volume in the Marketing and Technology: New Horizons and Challenges series.This publishes cutting-edge, high-quality, and original contributions that present results, theories, concepts, models, and applications of the latest technologies throughout the marketing domain. Subjects covered in this volume include the rise of social media as a marketing tool, customization of the online user experience, pricing strategies in the digitalization era, privacy and ethical considerations in the digital setting, the use of CRM solutions for customer-centric strategies, the importance of corporate digital responsibility, the role of social media influencers, or the use of AI and chatbots to interact with customers. Series editor Luis Matosas-López provides multidisciplinary references for researchers, instructors, and professionals interested in the most up-to-date research on the challenges connected with the expanding ground of digitalization and marketing.
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Contextual Process Digitalization
This open access book presents an overview and step-by-step explanation of process management. It starts with the individual participants' perspectives on their work in a process and its structuring and harmonization, and then moves on to its specification in a model and how it is embedded in the organizational and IT environment of the company. Lastly, the book examines the joint processing of instances in the resulting socio-technical systems. A corresponding illustration, which expands with the overview, enables readers to gain a comprehensive understanding of business process management. The book presents various facets of business process management from the perspective of the participants, and introduces a selection of models that have proved useful in practice. The design of such models supports the transition from a more-or-less unstructured or unsatisfactory way of working to a structured process that corresponds to the ideas of the company and its customers. The book is intended for professionals in industry as well as students in the field of business information systems who are looking for guidelines on how to discover, create and implement real-world processes.This work was published by Saint Philip Street Press pursuant to a Creative Commons license permitting commercial use. All rights not granted by the work's license are retained by the author or authors.
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Leadership and Digital Change : The Digitalization Paradox
Digitalization is on everyone’s lips as new technology changes business landscapes and conventional companies are outperformed by younger digital and agile contestants.In this volatile environment it seems more relevant than ever before to understand the aspects and business logic behind the elusive phenomenon called "digitalization".Never before have there been such great opportunities to unleash the full potential of technology within organizations to create long-standing competitive advantage.This book explains the strategy and practice of how to lead and control the people side of digital change in a dynamic world of uncertainty and social complexity, and as such the book snares the elusive phenomena of digitalizationDigitalization drives behavioral change and calls for a new way of thinking among senior executives.In practice, reaping the benefits of digital technology is not as easy as it first appears to be.This book provides a map to navigate in the volatile business landscape where change occurs continuously because of digital technology.It provides an historical frame of the evolution of digital technology, decodes digitalization’s negative influence on the external aspects of customer satisfaction, discusses and explains the strategic and leadership consequences of different forms of digital change, and finally demonstrates how leading digital change can be put into practice.Illustrative case studies and examples are provided throughout as well as models and frameworks. This is a valuable resource for researchers, academics, and students in the fields of organizational studies, organizational change, technology and innovation management, and digitalization.
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5G Core Networks : Powering Digitalization
5G Core Networks: Powering Digitalization provides an overview of the 5G Core network architecture, as well as giving descriptions of cloud technologies and the key concepts in the 3GPP rel-15/16 specifications.Written by the authors who are heavily involved in development of the 5G standards and who wrote the successful book on EPC and 4G Packet Networks, this book provides an authoritative reference on the technologies and standards of the 3GPP 5G Core network. Content includes: An overview of the 5G Core Architecture The Stand-Alone and Non-Stand-Alone Architectures Detailed presentation of 5G Core key concepts An overview of 5G Radio and Cloud technologies Learn The differences between the 5G Core network and previous core network generations How the interworking with previous network standards is defined Why certain functionality has been included and what is beyond the scope of 5G Core How the specifications relate to state-of-the-art web-scale concepts and virtualization technologies Details of the protocol and service descriptions Examples of network deployment options
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What is digitalization?
Digitalization refers to the process of converting information, processes, and activities into a digital format. It involves using digital technologies to transform traditional analog systems into digital ones, making them more efficient, accessible, and scalable. This can include digitizing documents, automating manual processes, and utilizing digital tools and platforms to streamline operations. Overall, digitalization aims to leverage technology to improve productivity, enhance customer experiences, and drive innovation within an organization.
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Is digitalization useful in schools?
Yes, digitalization is useful in schools as it can enhance the learning experience for students by providing access to a wide range of educational resources and tools. It can also help teachers streamline administrative tasks, communicate more effectively with students and parents, and personalize learning experiences. Additionally, digitalization can better prepare students for the digital world they will enter upon graduation.
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Is digitalization in schools meaningful?
Yes, digitalization in schools is meaningful as it can enhance the learning experience for students by providing access to a wide range of resources and tools. It can also help teachers personalize instruction, track student progress, and facilitate communication between students, teachers, and parents. However, it is important to ensure that digital tools are used effectively and responsibly to truly benefit students' education.
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Is digitalization meaningful in schools?
Yes, digitalization is meaningful in schools as it can enhance the learning experience for students by providing access to a wide range of resources and tools. It can also help teachers streamline administrative tasks, personalize learning for students, and facilitate communication between all stakeholders. However, it is important to ensure that digital tools are used effectively and responsibly to maximize their benefits in the educational setting.
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Governing the Future : Digitalization, Artificial Intelligence, Dataism
We are living in times of deep and disruptive change.Perhaps the most powerful vector of this change can be described by three related catchphrases: digitalization, artificial intelligence, and dataism.Drawing on considerable expertise from a wide range of scholars and practitioners, this interdisciplinary collection addresses the challenges, impacts, opportunities and regulation of this civilizational transformation from a variety of angles including technology, philosophy, cultural studies, international law, sociology and economics.This book will be of special interest to scholars, students, analysts, policy planers, and decision makers in think thanks, international organizations, and state agencies studying and dealing with the development and governance of disruptive technologies.
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Governing the Future : Digitalization, Artificial Intelligence, Dataism
We are living in times of deep and disruptive change.Perhaps the most powerful vector of this change can be described by three related catchphrases: digitalization, artificial intelligence, and dataism.Drawing on considerable expertise from a wide range of scholars and practitioners, this interdisciplinary collection addresses the challenges, impacts, opportunities and regulation of this civilizational transformation from a variety of angles including technology, philosophy, cultural studies, international law, sociology and economics.This book will be of special interest to scholars, students, analysts, policy planers, and decision makers in think thanks, international organizations, and state agencies studying and dealing with the development and governance of disruptive technologies.
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Digitalization and Firm Performance : Examining the Strategic Impact
This book explores how digitalization and digital technologies influence markets, firms, financial institutions and organizations.Drawing on examples from Canada, Poland, France, Albania, Africa and Turkey this book takes a truly international perspective.It explores the technical aspects of digitalization, with chapters examining topics like how digitization creates value in a small company, how digital-driven business drives innovation, how import-exporting firms can increase productivity within the digital economy and how financial systems and institutions evolve due to new technologies.However, the book goes beyond this and, by adopting a holistic view, examines the social impact of digitalization, with the authors discussing how trade unions and employers present Industry 4.0 to employees and the general public.This book will be of interest to anyone studying digital innovation, digital management, digital strategy, Fin Tech, firm management, and Industry 4.0. Chapter1 is available open access under a Creative Commons Attribution 4.0 International License via link.springer.com.
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Smart Green World? : Making Digitalization Work for Sustainability
In this book, Steffen Lange and Tilman Santarius investigate how digitalization influences environmental and social sustainability.The information revolution is currently changing the daily lives of billions of people worldwide.At the same time, the current economic model and consumerist lifestyle needs to be radically transformed if society is to overcome the challenges humanity is facing on a finite planet.Can the much-discussed disruption potential of digitalization be harnessed for this purpose?Smart Green World? provides guiding principles for a sustainable digital society and develops numerous hands-on proposals for how digitalization can be shaped to become a driving force for social transformation.For instance, the authors explain why more digitalization is needed to realize the transition towards 100% renewable energy and show how this can be achieved without sacrificing privacy.They analyze how the information revolution can transform consumption patterns, mobility habits and industry structures – instead of fostering the consumption of unneeded stuff due to personalized commercials and the acceleration of life.The authors reveal how Artificial Intelligence and the Industrial Internet of Things pose novel environmental challenges and contribute to a polarization of income; but they also demonstrate how the internet can be restored to its status as a commons, with users taking priority and society at large reaping the benefits of technological change in a most democratic way. Providing a comprehensive and practical assessment of both social and environmental opportunities and challenges of digitalization, Smart Green World?Making Digitalization Work for Sustainability will be of great interest to all those studying the complex interrelationship of the twenty-first-century megatrends of digitalization and decarbonization.
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What do you think about digitalization?
Digitalization has revolutionized the way we live, work, and communicate. It has made information more accessible, improved efficiency in various industries, and connected people globally. However, it also raises concerns about data privacy, cybersecurity, and the digital divide. Overall, I believe digitalization has the potential to bring about positive changes if managed responsibly and inclusively.
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Should digitalization take place or not?
Digitalization should take place as it offers numerous benefits such as increased efficiency, improved access to information, and enhanced communication. It can streamline processes, reduce costs, and help organizations stay competitive in a rapidly evolving digital world. However, it is important to ensure that digitalization is implemented thoughtfully, taking into consideration potential challenges such as data security and privacy concerns. Overall, embracing digitalization can lead to positive outcomes for individuals, businesses, and society as a whole.
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What do you understand by digitalization?
Digitalization refers to the process of converting information, processes, and activities into a digital format. It involves the use of digital technologies to transform traditional analog systems and processes into digital ones, making them more efficient, accessible, and scalable. Digitalization enables the storage, processing, and transmission of data in digital form, leading to improved productivity, innovation, and connectivity. It encompasses a wide range of technologies and practices, including cloud computing, data analytics, automation, and the Internet of Things (IoT).
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Does digitalization increasingly dumb down people?
Digitalization does not inherently dumb down people. It can provide access to a wealth of information and educational resources that can actually enhance people's knowledge and skills. However, the constant availability of quick, bite-sized information through digital platforms can sometimes lead to a lack of critical thinking and deep understanding. It ultimately depends on how individuals choose to engage with digital technology and the content they consume.
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