Products related to Health:
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Communication and Health : Media, Marketing and Risk
This book explores the unique contribution that critical communication studies can bring to our understanding of health.It covers several broad themes: representing and mediating health; marketing and promoting health, co-producing health; and managing health crises and risks.Chapters speak to moral and social regulation through health communication, technologies of health, healthism and governmentality.They engage with historical and contemporary issues, offering readers theoretically grounded perspectives.At base, the book explores what a critical communication approach to health might look like, revealing in important—and sometimes surprising—ways how communication sits at the centre of understanding how health is constructed, contested, and made meaningful.
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Essentials of Health Care Marketing
Essentials of Health Care Marketing, Fifth Edition provides students with a foundational knowledge of the principles of marketing and their particular application in health care.Offering an engaging and accessible approach, the Fifth Edition of this highly current text offers new or expanded content on social media and digital marketing, a thorough consideration of ethics, the impact of technology on marketing and health care, and additional multimedia to add relevance and further engage students. New to the Fifth Edition:- New chapter on Marketing in the Digital Age discusses new disruptive competitors in health care, digital influences along the stages of the patient journey, the Internet of Things (IoT) and its effect on marketing, and more.- Sixteen new cases highlight the impact of COVID-19, the marketing of the patient portal, the impact of mergers in health care on organizational culture, social media influences, and related current topics. - Links in every chapter connect students to valuable digital resources, including video and web links that illuminate chapter concepts and provide a basis for classroom discussion. - New & expanded discussion of technology throughout the text, including the use of artificial Intelligence (AI), big data, and virtual focus groups in market research; OTT distribution models such as Apple TX and Roku in advertising, and how technology impacts aging place for growing senior demographic.- Significantly enhanced discussion of transparency in government, consumer, and corporate responses around price, including a new section on value-based payment models. - New capstone chapter (16) on ethical considerations in marketing covers areas of topical interest and debate in health care marketing.
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Digital Media Production for Beginners
Written for the non-specialist media producer, this book offers a practical and engaging guide to basic digital media production using modern equipment and software. As media production tools and software become more pervasive and traditional media jobs scarcer, today’s media professionals are now expected to be content creators across multiple forms of media, often working with little more equipment than a smartphone.In this accessible manual, Griffey explains how well-crafted media can help sell products, bolster subscriptions, and influence public opinion—and how to go about crafting it in a landscape of high-speed social media consumption.Topics covered include the basics of photography, film, video, and audio production, as well as animation and building websites.Readers will learn not just how to shoot or record content, but also how to edit, compress, and share it, considering the most appropriate file types, equipment, software, and platforms to use for each scenario.After reading this book, students will understand best practices associated with almost every area of media production and possess the essential skills to get the job done. This book is an essential companion for students in communication disciplines, including PR, advertising, journalism, and marketing, looking for a solid grounding in digital media production to prepare them for the competitive job market.
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Strategic Marketing For Health Care Organizations : Building A Customer-Driven Health System
A thorough update to a best-selling text emphasizing how marketing solves a wide range of health care problems There has been an unmet need for a health care marketing text that focuses on solving real-world health care problems.The all new second edition of Strategic Marketing for Health Care Organizations meets this need by using an innovative approach supported by the authors' deep academic, health management, and medical experience. Kotler, Stevens, and Shalowitz begin by establishing a foundation of marketing management principles.A stepwise approach is used to guide readers through the application of these marketing concepts to a physician marketing plan.The value of using environmental analysis to detect health care market opportunities and threats then follows.Readers are shown how secondary and primary marketing research is used to analyze environmental forces affecting a wide range of health care market participants. The heart of the book demonstrates how health management problems are solved using marketing tools and the latest available market data and information.Since the health care market is broad, heterogenous, and interconnected, it is important to have a comprehensive perspective.Individual chapters cover marketing for consumers, physicians, hospitals, health tech companies, biopharma companies, and social cause marketing – with strategies in this last chapter very relevant to the Covid-19 pandemic.Each chapter gives readers the opportunity to improve marketing problem-solving skills through discussion questions, case studies, and exercises.
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What is the difference between media production and media design?
Media production involves the creation and execution of media content, such as films, television shows, and podcasts. It focuses on the technical and logistical aspects of bringing a media project to life, including filming, editing, and post-production. On the other hand, media design involves the conceptualization and visual representation of media content, such as graphic design, web design, and user interface design. It focuses on the artistic and creative aspects of media, including layout, color, typography, and user experience. In summary, media production is about bringing content to life, while media design is about shaping and presenting that content in a visually appealing and effective way.
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Should one study marketing and digital media or business administration?
The choice between studying marketing and digital media or business administration depends on one's career goals and interests. If someone is interested in the creative aspects of marketing, such as branding, advertising, and social media, then studying marketing and digital media would be a better fit. On the other hand, if someone is more interested in the overall management and operations of a business, then studying business administration would be more suitable. It is important to consider one's strengths, career aspirations, and the specific skills and knowledge they want to acquire before making a decision.
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How does social media affect our mental health?
Social media can have both positive and negative effects on our mental health. On one hand, it can provide a sense of connection and support, but on the other hand, it can also lead to feelings of inadequacy, anxiety, and depression. The constant comparison to others, cyberbullying, and the pressure to present a perfect image online can contribute to negative mental health outcomes. It is important to be mindful of our social media use and prioritize self-care to maintain a healthy balance.
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How does social media influence our mental health?
Social media can influence our mental health in various ways. It can contribute to feelings of inadequacy and low self-esteem as people compare their lives to the curated and often unrealistic portrayals of others. The constant exposure to negative news and cyberbullying on social media can also lead to increased anxiety and depression. Additionally, the addictive nature of social media can impact sleep patterns and overall well-being. It's important to be mindful of our social media usage and take breaks when needed to prioritize our mental health.
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Social Media and Adolescent Health
Social media has been fully integrated into the lives of most adolescents in the U.S., raising concerns among parents, physicians, public health officials, and others about its effect on mental and physical health.Over the past year, an ad hoc committee of the National Academies of Sciences, Engineering, and Medicine examined the research and produced this detailed report exploring that effect and laying out recommendations for policymakers, regulators, industry, and others in an effort to maximize the good and minimize the bad.Focus areas include platform design, transparency and accountability, digital media literacy among young people and adults, online harassment, and supporting researchers. Table of ContentsFront MatterSummary1 Introduction2 How Social Media Work3 Potential Benefits of Social Media4 The Relation between Social Media and Health5 Design Features6 Training and Education7 Online Harassment8 ResearchAppendix A: Committee Member BiosketchesAppendix B: Open Session Meeting AgendasAppendix C: Table of Recent Systematic Reviews and Meta-Analyses on the Association Between Social Media and Adolescent Health
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Social Media and Mental Health
In an age when social media is a part of life, there has been much debate about whether it is a force for good or evil.Removing personal opinion from the discussion, this book focusses on research findings to deliver a sorely needed account of the relationship between social media and mental health.Written by experts from a range of disciplines, this book provides a valuable overview of the field.Beginning with research on the nature of social media and their use, the book explores how social media influence mood, body image and general health, and how we can use social media positively.It also explores the link between social media use and specific mental health disorders.Discussion is grounded in the latest research to allow readers to make their own informed judgements.A must-read for professionals in social care, education and mental health, as well as interested general readers.
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Online SEO & Digital Media Marketing Diploma Course
Learn the basics of marketing with the Online SEO and Digital Media Marketing Diploma Course Includes modules on email marketing, SEO and social media (including Facebook and Twitter) Teaches you all you need to excel in the world of online marketing as a professional or beginner Focus on data analytics, SEO keywords, website monetisation and plugin installation Taught through video tutorials, online materials, recommended reading and assessments Includes 35 hours of guided learning hours made up of real-time contact and guidance Get a professional qualification endorsed by TQUK and Ofqual Awarding Organisation Accredited by CPD and awards 40 CPD points upon completion See Full Details for product specifications Save on the Online SEO and Digital Media Marketing Diploma Course - now only 7.99 pounds
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Online SEO & Digital Media Marketing Diploma Course
Learn the basics of marketing with the Online SEO and Digital Media Marketing Diploma Course Includes modules on email marketing, SEO and social media (including Facebook and Twitter) Teaches you all you need to excel in the world of online marketing as a professional or beginner Focus on data analytics, SEO keywords, website monetisation and plugin installation Taught through video tutorials, online materials, recommended reading and assessments Includes 35 hours of guided learning hours made up of real-time contact and guidance Get a professional qualification endorsed by TQUK and Ofqual Awarding Organisation Accredited by CPD and awards 40 CPD points upon completion See Full Details for product specifications Save on the Online SEO and Digital Media Marketing Diploma Course - now only 7.99 pounds
Price: 7.99 £ | Shipping*: £
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What do you think about the introduction of digital health certificates?
The introduction of digital health certificates has the potential to streamline and simplify the process of verifying an individual's vaccination status and health information. It could also facilitate safer and more efficient travel and access to public spaces during the ongoing pandemic. However, there are concerns about privacy and data security that need to be carefully addressed to ensure that individuals' personal health information is protected. Additionally, there may be challenges in ensuring equitable access to digital health certificates for all individuals, particularly those who may not have access to technology or the digital literacy skills to navigate the system.
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Can you study Health and Social Marketing with a technical college entrance qualification?
Yes, it is possible to study Health and Social Marketing with a technical college entrance qualification. Many technical colleges offer programs in marketing and social sciences that can provide a foundation for a career in health and social marketing. Additionally, some universities and colleges may offer bridging programs or pathways for students with technical college qualifications to pursue degrees in health and social marketing. It is important to research specific program requirements and speak with admissions counselors to determine the best pathway for pursuing this field of study with a technical college entrance qualification.
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Why does the health insurance company suspend health insurance?
Health insurance companies may suspend health insurance for a variety of reasons, including non-payment of premiums, fraudulent claims, or failure to provide required documentation. Non-payment of premiums is a common reason for suspension, as it indicates that the policyholder is not fulfilling their financial obligation to maintain coverage. Additionally, if a policyholder is found to have submitted fraudulent claims or has failed to provide necessary documentation, the insurance company may suspend their coverage until the issue is resolved.
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How reliable are digital marketing agencies?
The reliability of digital marketing agencies can vary depending on the agency itself. Some agencies have a proven track record of delivering successful results for their clients, while others may not be as reliable. It is important to do thorough research, read reviews, and ask for case studies before choosing a digital marketing agency to ensure they have the expertise and experience to meet your specific needs. Communication and transparency are also key factors in determining the reliability of a digital marketing agency.
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