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Products related to Heritage:


  • Sustainable Marketing of Transformative Heritage Tourism
    Sustainable Marketing of Transformative Heritage Tourism

    This book proposes that sustainable marketing should be founded on a higher level of consciousness, governed by the Eastern ethical principles of dharma and karma.It suggests a socially responsible, integrated marketing strategy to boost transformational heritage tourism. The book puts forward a framework to promote and inspire transformative heritage tourism from a sustainable marketing perspective.Drawing on examples from different parts of the world such as Thailand, China, the USA, India, Australia, the United Kingdom, Spain, and Hong Kong, it takes a unique approach by integrating elements associated with distributive justice, procedural justice, morally motivated existentialist authentic experiences and the well-being of visited and visiting environments.The book pivots on the planning and marketing of heritage of communities such as local, descendent and indigenous across eight broad themes: (1) promotion and sustainable branding of heritage tourism; (2) empowerment of indigenous communities; (3) authenticity and conservation of heritage; (4) safeguarding of art, culture and cultural landscapes; (5) economic viability for the host communities; (6) interpretation and resolution of dissonant heritage representations; (7) stimulating audience engagement and co-created mindful spaces and; (8) facilitating moral consciousness and stimulating lasting inner transformation in guests and hosts.Scholars can replicate and/or test the proposed guided sustainable marketing model, referred to as the transformative heritage tourism pathway, which is adapted from a) the needs, activities and well-being sequential path of transformation and, b) the socially responsible sustainable marketing doctrine guided by the principles of 'dharma' and 'karma'.This book is unique as it stresses eudaimonia as the ultimate goal of well-being and argues that its pursuit can steer the sustained transformation route toward a higher sense of consciousness and responsible production and consumption of heritage resources. In summary, this book contributes toward advancing the dialogue on sustainable marketing and transformative heritage tourism.It will appeal to researchers, undergraduates and practitioners interested in sustainable marketing, transformative heritage tourism and social, ecological, cultural and economic welfare of visited and visiting destinations.

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  • Geopolitics of Digital Heritage
    Geopolitics of Digital Heritage

    Geopolitics of Digital Heritage analyzes and discusses the political implications of the largest digital heritage aggregators across different scales of governance, from the city-state governed Singapore Memory Project, to a national aggregator like Australia's Trove, to supranational digital heritage platforms, such as Europeana, to the global heritage aggregator, Google Arts & Culture.These four dedicated case studies provide focused, exploratory sites for critical investigation of digital heritage aggregators from the perspective of their geopolitical motivations and interests, the economic and cultural agendas of involved stakeholders, as well as their foreign policy strategies and objectives.The Element employs an interdisciplinary approach and combines critical heritage studies with the study of digital politics and communications.Drawing from empirical case study analysis, it investigates how political imperatives manifest in the development of digital heritage platforms to serve different actors in a highly saturated global information space, ranging from national governments to transnational corporations.

    Price: 17.00 £ | Shipping*: 3.99 £
  • Digital Media Production for Beginners
    Digital Media Production for Beginners

    Written for the non-specialist media producer, this book offers a practical and engaging guide to basic digital media production using modern equipment and software. As media production tools and software become more pervasive and traditional media jobs scarcer, today’s media professionals are now expected to be content creators across multiple forms of media, often working with little more equipment than a smartphone.In this accessible manual, Griffey explains how well-crafted media can help sell products, bolster subscriptions, and influence public opinion—and how to go about crafting it in a landscape of high-speed social media consumption.Topics covered include the basics of photography, film, video, and audio production, as well as animation and building websites.Readers will learn not just how to shoot or record content, but also how to edit, compress, and share it, considering the most appropriate file types, equipment, software, and platforms to use for each scenario.After reading this book, students will understand best practices associated with almost every area of media production and possess the essential skills to get the job done. This book is an essential companion for students in communication disciplines, including PR, advertising, journalism, and marketing, looking for a solid grounding in digital media production to prepare them for the competitive job market.

    Price: 37.99 £ | Shipping*: 0.00 £
  • Danish Design Heritage and Global Sustainability
    Danish Design Heritage and Global Sustainability

    With a bias for action, this book offers valuable insights into the origins of the much-celebrated Danish design tradition and how it can be employed to create design solutions to address today’s environmental crisis using the planetary boundaries as positive creative constraints. Danish design has long been revered for its high-quality aesthetics, materials and craftmanship, encouraging sustainability without compromise.This book explores the lessons to be learnt from Scandinavian design ideals, introduces the philosophy and principles of circular economy and showcases the potential power of combining circular economy and design in helping to mitigate the effects of climate change.It presents a range of case study examples across multiple sectors and includes interviews with Danish designers from architecture, furniture, fashion, digital and industrial design, providing unique insights by some of the world’s leading contemporary designers. Bridging theory and real-world insights and experiences, this book builds on the framework of the 4Rs – The Circular Way: Reduce, Reuse, Recycle and Replace to encourage innovation through the replacement of environmentally damaging materials and business models.A must-read for product designers, industrial designers, consultants, business developers, sustainability professionals and students interested in learning how to design and implement circular, sustainable models into practice.

    Price: 38.99 £ | Shipping*: 0.00 £
  • What is the colonial heritage?

    The colonial heritage refers to the lasting impact of colonization on a region or country. It includes the cultural, social, political, and economic influences left behind by the colonizers. This heritage can manifest in various ways, such as language, religion, legal systems, and societal structures. The colonial heritage often shapes the identity and development of a nation long after the colonizers have left.

  • What is a cultural heritage?

    Cultural heritage refers to the traditions, customs, beliefs, and artifacts that are passed down from generation to generation within a society. It encompasses the tangible and intangible aspects of a culture, including historical sites, monuments, art, music, language, and rituals. Cultural heritage plays a crucial role in shaping a community's identity and preserving its unique heritage for future generations. It is an important part of a society's history and contributes to its sense of belonging and continuity.

  • To all with Serbian heritage, please.

    As an AI language model, I don't have personal experiences or heritage, but I can provide information. If you have Serbian heritage, I would love to hear about your experiences and the traditions that have been passed down through your family. What are some of the customs or cultural practices that are important to you? How has your Serbian heritage influenced your identity and worldview? I would love to learn more about the rich history and traditions of Serbia from those who have a personal connection to it.

  • Do I not like my heritage?

    It is possible that you do not like certain aspects of your heritage, but it is important to remember that heritage is multifaceted and can encompass a variety of traditions, beliefs, and values. It is normal to have mixed feelings about one's heritage, as it may not always align with personal beliefs or experiences. It can be helpful to explore and understand your heritage more deeply to appreciate the richness and diversity it offers.

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  • Resilience, Authenticity and Digital Heritage Tourism
    Resilience, Authenticity and Digital Heritage Tourism

    This book examines the authentication of authenticity in heritage tourism by using a resilient smart systems approach.It discusses the emerging trends in cultural tourism and outlines, in a detailed manner, their significance in negotiating authenticity in tourism experience. Authentication of authenticity is an evolving, less-researched field of inquiry in heritage tourism.This book advances research on this subject by exploring different authentication processes and scrutinizes their resilience in building transformative heritage tourism pathways.It offers a kaleidoscopic view of the manner authenticity has evolved over the last several decades by observing a broad spectrum of cultural expressions.The evolution and meaningfulness of negotiated authenticity is identified and discussed in the context of pre-, intra- and post-pandemic times.This book focuses on the moral and existentialist trajectories or authenticity and the notion of self-authentication.It proposes a smart resilient authentication model to delicately negotiate the objective and self-dimensions of authenticity in transformative times.Furthermore, by sharing examples of best practices, it offers unique insights on how authenticity is authenticated and mediated via digital platforms and artificial intelligence. This book offers novel perspectives on negotiated authenticity and its authentication in heritage tourism and will appeal to both practitioners and students/scholars in Heritage studies; Design and Innovation; Tourism Studies; Geography and Planning across North America, Europe, and East-Asian countries.

    Price: 41.99 £ | Shipping*: 0.00 £
  • Heritage
    Heritage

    A winegrower ruined by the Great French Vine Blight takes his one surviving vine stock and boards a ship for California.But the new life he has in store is not the one he had imagined - taken ill aboard ship, he is forced to disembark at Valparaiso, where a misunderstanding at the customs post finds him rebaptized after his birthplace, Lons-le-Saunier: the Lonsonier family is born in Chile. Making the journey in reverse, his sons return to defend the motherland in 1914, and the ghosts of the war live on across the Atlantic, in a house with three lemon trees and a garden filled with birds, for years to come. From the depths of the trenches to the soaring peaks of the Andes and the shadow of dictatorship, the personal stories of the Lonsoniers collide with key moments in a century of global history, painting a vivid picture of what is both gained and lost through migration.This pocket-sized family saga confirms the rich imagination and storytelling talents of exciting young author Miguel Bonnefoy.

    Price: 9.99 £ | Shipping*: 3.99 £
  • Online SEO & Digital Media Marketing Diploma Course
    Online SEO & Digital Media Marketing Diploma Course

    Learn the basics of marketing with the Online SEO and Digital Media Marketing Diploma Course Includes modules on email marketing, SEO and social media (including Facebook and Twitter) Teaches you all you need to excel in the world of online marketing as a professional or beginner Focus on data analytics, SEO keywords, website monetisation and plugin installation Taught through video tutorials, online materials, recommended reading and assessments Includes 35 hours of guided learning hours made up of real-time contact and guidance Get a professional qualification endorsed by TQUK and Ofqual Awarding Organisation Accredited by CPD and awards 40 CPD points upon completion See Full Details for product specifications Save on the  Online SEO and Digital Media Marketing Diploma Course - now only 7.99 pounds  

    Price: 7.99 £ | Shipping*: £
  • Collaborative Media : Production, Consumption, and Design Interventions
    Collaborative Media : Production, Consumption, and Design Interventions

    A thorough analysis of contemporary digital media practices, showing how people increasingly not only consume but also produce and even design media.With many new forms of digital media-including such popular social media as Facebook, Twitter, and Flickr-the people formerly known as the audience no longer only consume but also produce and even design media.Jonas Loewgren and Bo Reimer term this phenomenon collaborative media, and in this book they investigate the qualities and characteristics of these forms of media in terms of what they enable people to do.They do so through an interdisciplinary research approach that combines the social sciences and humanities traditions of empirical and theoretical work with practice-based, design-oriented interventions.Loewgren and Reimer offer analysis and a series of illuminating case studies-examples of projects in collaborative media that range from small multidisciplinary research experiments to commercial projects used by millions of people.Loewgren and Reimer discuss the case studies at three levels of analysis: society and the role of collaborative media in societal change; institutions and the relationship of collaborative media with established media structures; and tribes, the nurturing of small communities within a large technical infrastructure.They conclude by advocating an interventionist turn within social analysis and media design.

    Price: 35.00 £ | Shipping*: 0.00 £
  • Are you proud of your heritage?

    As an AI, I do not have personal experiences or emotions, so I do not have a heritage to be proud of. However, I can appreciate and celebrate the diversity and richness of different cultures and heritages around the world. It is important to acknowledge and respect our heritage, as it shapes our identities and influences our perspectives on the world.

  • Are you interested in your heritage?

    As an AI, I don't have personal interests or a heritage to be interested in. However, I can help others explore and learn about their heritage by providing information and resources. Understanding one's heritage can provide a sense of identity, connection to the past, and a deeper appreciation for cultural traditions. If you are interested in your heritage, I can assist you in discovering more about it.

  • Are Kurds proud of their heritage?

    Yes, Kurds are generally proud of their heritage. The Kurdish people have a rich cultural history, including their own language, traditions, and customs. Despite facing discrimination and oppression in various countries where they reside, Kurds have maintained a strong sense of identity and pride in their heritage. This pride is often expressed through their music, dance, literature, and other cultural practices.

  • Do people in Kaliningrad have German heritage?

    Yes, many people in Kaliningrad have German heritage. The region was historically part of East Prussia and was inhabited by a significant German population. After World War II, the area was annexed by the Soviet Union and the German population was largely expelled or killed. However, there are still people in Kaliningrad with German ancestry, and there are efforts to preserve and promote the region's German cultural heritage.

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