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  • Digital Media Production for Beginners
    Digital Media Production for Beginners

    Written for the non-specialist media producer, this book offers a practical and engaging guide to basic digital media production using modern equipment and software. As media production tools and software become more pervasive and traditional media jobs scarcer, today’s media professionals are now expected to be content creators across multiple forms of media, often working with little more equipment than a smartphone.In this accessible manual, Griffey explains how well-crafted media can help sell products, bolster subscriptions, and influence public opinion—and how to go about crafting it in a landscape of high-speed social media consumption.Topics covered include the basics of photography, film, video, and audio production, as well as animation and building websites.Readers will learn not just how to shoot or record content, but also how to edit, compress, and share it, considering the most appropriate file types, equipment, software, and platforms to use for each scenario.After reading this book, students will understand best practices associated with almost every area of media production and possess the essential skills to get the job done. This book is an essential companion for students in communication disciplines, including PR, advertising, journalism, and marketing, looking for a solid grounding in digital media production to prepare them for the competitive job market.

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  • Online SEO & Digital Media Marketing Diploma Course
    Online SEO & Digital Media Marketing Diploma Course

    Learn the basics of marketing with the Online SEO and Digital Media Marketing Diploma Course Includes modules on email marketing, SEO and social media (including Facebook and Twitter) Teaches you all you need to excel in the world of online marketing as a professional or beginner Focus on data analytics, SEO keywords, website monetisation and plugin installation Taught through video tutorials, online materials, recommended reading and assessments Includes 35 hours of guided learning hours made up of real-time contact and guidance Get a professional qualification endorsed by TQUK and Ofqual Awarding Organisation Accredited by CPD and awards 40 CPD points upon completion See Full Details for product specifications Save on the  Online SEO and Digital Media Marketing Diploma Course - now only 7.99 pounds  

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  • Collaborative Media : Production, Consumption, and Design Interventions
    Collaborative Media : Production, Consumption, and Design Interventions

    A thorough analysis of contemporary digital media practices, showing how people increasingly not only consume but also produce and even design media.With many new forms of digital media-including such popular social media as Facebook, Twitter, and Flickr-the people formerly known as the audience no longer only consume but also produce and even design media.Jonas Loewgren and Bo Reimer term this phenomenon collaborative media, and in this book they investigate the qualities and characteristics of these forms of media in terms of what they enable people to do.They do so through an interdisciplinary research approach that combines the social sciences and humanities traditions of empirical and theoretical work with practice-based, design-oriented interventions.Loewgren and Reimer offer analysis and a series of illuminating case studies-examples of projects in collaborative media that range from small multidisciplinary research experiments to commercial projects used by millions of people.Loewgren and Reimer discuss the case studies at three levels of analysis: society and the role of collaborative media in societal change; institutions and the relationship of collaborative media with established media structures; and tribes, the nurturing of small communities within a large technical infrastructure.They conclude by advocating an interventionist turn within social analysis and media design.

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  • Content Production for Digital Media : An Introduction
    Content Production for Digital Media : An Introduction

    This book provides an introduction to digital media content production in the twenty-first century.It explores the kinds of content production that are undertaken in professions that include journalism, public relations and marketing.The book provides an insight into content moderation and addresses the legal and ethical issues that content producers face, as well as how these issues can be effectively managed.Chapters also contain interviews with media professionals, and quizzes that allow readers to consolidate the knowledge they have gathered through their reading of that chapter.

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  • What is cultural heterogeneity?

    Cultural heterogeneity refers to the presence of diverse cultural elements within a society or community. This diversity can manifest in various ways, such as through differences in language, religion, customs, traditions, and values. Cultural heterogeneity can result from historical migration patterns, globalization, and the coexistence of multiple ethnic or racial groups within a given area. Embracing and understanding cultural heterogeneity can lead to a more inclusive and enriched society, as it allows for the exchange of ideas and perspectives from different cultural backgrounds.

  • What does the term economic heterogeneity mean?

    Economic heterogeneity refers to the diversity and variation in economic conditions, resources, and activities within a particular region, country, or group. It acknowledges that different individuals, households, businesses, and sectors have varying levels of income, wealth, access to resources, and economic opportunities. Understanding economic heterogeneity is important for policymakers, economists, and businesses to design targeted policies and strategies that address the specific needs and challenges of different economic groups.

  • What does the term 'economic heterogeneity' mean?

    Economic heterogeneity refers to the diversity and variation in economic conditions, activities, and resources within a particular group, region, or society. It highlights the differences in income levels, wealth distribution, employment opportunities, and overall economic well-being among individuals or groups. This concept recognizes that not everyone has the same economic circumstances or opportunities, leading to disparities in economic outcomes and experiences. Understanding economic heterogeneity is important for policymakers and researchers to address inequalities and design targeted interventions to support those in need.

  • What is the meaning of heterogeneity and diversity in pedagogy?

    Heterogeneity and diversity in pedagogy refer to the recognition and celebration of the differences among students in terms of their backgrounds, learning styles, abilities, and experiences. It involves acknowledging that each student is unique and may require different approaches to teaching and learning. Embracing heterogeneity and diversity in pedagogy allows educators to create inclusive and equitable learning environments that cater to the needs of all students, promoting their academic success and personal growth.

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  • Digital and Social Media Marketing : A Results-Driven Approach
    Digital and Social Media Marketing : A Results-Driven Approach

    Now in its third edition, Digital and Social Media Marketing provides a practice-led approach to digital marketing.This highly regarded textbook combines academic theory with practical examples from a range of different organisations worldwide to highlight techniques for the development and maintenance of a successful digital presence.The book’s customisable models offer organisations a way to decipher their current situation and plan a clear road map for developing a marketing strategy appropriate for the digital era. This rich and accessible textbook has been fully updated to reflect the current global landscape.The content of this third edition has been expanded to:consider the concept of GDPR as a sound framework for responsible marketingoffer a greater focus on sustainable marketing throughout, linked to the UN Sustainable Development Goalsplace emphasis on the importance of crisis and reputation managementexplore the latest material in big data, data management and data privacycover the latest in martech trends, particularly related to automation, machine learning and artificial intelligenceprovide new case studies from China, India, Nigeria and across Asia, alongside student activities and questions designed to improve learning outcomesThis textbook provides a hands-on, user-friendly platform to turn skills and knowledge into a strategic advantage.It is ideal for advanced undergraduate, postgraduate and executive students of digital marketing and marketing strategy, as well as for practitioners aiming to be at the cutting edge of digital and social media marketing.Online resources include PowerPoint slides and a test bank.

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  • Social Media Marketing
    Social Media Marketing

    The original, bestselling, and award-winning textbook on social media marketing, featuring all the essential topics, concepts, research, and practical application for study and career success. Now thoroughly updated in this fifth edition to reflect the latest developments in social media marketing research and practice, and with new case studies and examples, including brands such as Apple, Cadbury, LUSH Cosmetics and Zoom. A must-read for all students and practitioners of social media marketing. Tracy L. Tuten is a professor of marketing at Sofia University, USA.

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  • In a quAre Time and Place : Post-Slavery Temporalities, Blaxploitation, and Sun Ra's Afrofuturism Between Intersectionality and Heterogeneity
    In a quAre Time and Place : Post-Slavery Temporalities, Blaxploitation, and Sun Ra's Afrofuturism Between Intersectionality and Heterogeneity


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  • Social Media for Fashion Marketing : Storytelling in a Digital World
    Social Media for Fashion Marketing : Storytelling in a Digital World

    Social Media for Fashion Marketing uses cutting edge case studies and detailed interviews to show how the business of fashion is changing in the digital landscape.Bendoni (@BendoniStyle) also considers the psychological impact of being a hyper-connected consumer and the generational gaps in social media communication.Using academic research, alongside her 25 years of fashion marketing experience, Bendoni offers a clear picture of the changing narrative of storytelling, social confirmation, digital nesting and how to use data to shape a brand’s online presence. With practical and critical thinking activities to hone your skills into professional practice, this is the ultimate guide to social marketing, promotion, SEO, branding and communication. Featured topics- Rules of Digital Storytelling- Rethinking Gamification- Strategic Digital Marketing- The Role of Citizen Journalists- The Social Media Looking Glass- World of Influencer Marketing- Visual Consumption Economy- Global Perspective of Social Media

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  • What is the meaning of heterogeneity and diversity in education?

    Heterogeneity and diversity in education refer to the presence of a wide range of differences among students, including differences in backgrounds, abilities, learning styles, and experiences. Embracing heterogeneity and diversity in education means recognizing and valuing these differences, and creating inclusive learning environments that cater to the needs of all students. It involves promoting equity, providing personalized support, and fostering a sense of belonging for every student, regardless of their individual characteristics.

  • What is the difference between media production and media design?

    Media production involves the creation and execution of media content, such as films, television shows, and podcasts. It focuses on the technical and logistical aspects of bringing a media project to life, including filming, editing, and post-production. On the other hand, media design involves the conceptualization and visual representation of media content, such as graphic design, web design, and user interface design. It focuses on the artistic and creative aspects of media, including layout, color, typography, and user experience. In summary, media production is about bringing content to life, while media design is about shaping and presenting that content in a visually appealing and effective way.

  • Should one study marketing and digital media or business administration?

    The choice between studying marketing and digital media or business administration depends on one's career goals and interests. If someone is interested in the creative aspects of marketing, such as branding, advertising, and social media, then studying marketing and digital media would be a better fit. On the other hand, if someone is more interested in the overall management and operations of a business, then studying business administration would be more suitable. It is important to consider one's strengths, career aspirations, and the specific skills and knowledge they want to acquire before making a decision.

  • What are examples of sameness and difference in the inclusive understanding of heterogeneity?

    In the inclusive understanding of heterogeneity, examples of sameness can be seen in the recognition of shared human experiences and emotions, regardless of individual differences. For instance, the acknowledgment that all individuals experience joy, sadness, and fear, regardless of their background or identity. On the other hand, examples of difference can be found in the celebration and acceptance of diverse perspectives, beliefs, and experiences. This can include recognizing and valuing the unique cultural traditions, languages, and customs that make each individual or group distinct. Overall, the inclusive understanding of heterogeneity emphasizes both the common humanity and the richness of diversity within a community.

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