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International Marketing
Examine today's best practices and key issues impacting international marketing with the best-selling, upper-level international marketing text -- Czinkota/Ronkainen/Cui's INTERNATIONAL MARKETING, 11E.This innovative resource offers cutting-edge international marketing strategies and guidelines using the latest examples.You explore the range of international marketing topics, from start-up operations and new market entry considerations to key international issues confronting today's giant global marketers.Updates address international e-commerce and technology as well as the impact of culture and government on marketing throughout the world.Case studies highlight the latest marketing practices in real organizations, while Internet exercises focus on online opportunities.This in-depth coverage prepares you for success in today's international business world, whether you are an upcoming international marketer or practicing executive.
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International Marketing
Now in its second edition, International Marketing continues to provide its trademark integrated approach that explores marketing concepts in depth within a truly international context. The authors discuss five key factors that impact any international marketing venture – culture, language, political/legal systems, economic systems, and technological differences – in relation to the core marketing concepts of markets, products, pricing, distribution (place), and promotion. The book also covers sustainability and bottom-of-the-pyramid issues within each chapter with rich illustrations and examples from both multinational companies and smaller local concerns. New to the second edition: More global focus through new examples, case studies and the experience brought by new co-author, Barbara CzarneckaBrand new chapter on Culture & Cross-Cultural Marketing, including political unrest and the recent return to nationalism (e.g.Brexit and the Trump presidency) and further coverage of developing countriesNew coverage of digital advances and social media marketingUpdated theory and methods, including Service Dominant Logic (S-DL), Consumer Culture Theory (CCT), and NetnographyAdditional videos supplementing the comprehensive online resource package for students and lecturers A wealth of online resources complement this book.These include a test bank of 50-65 questions per chapter, PowerPoint slides, sample syllabi, interactive maps, country fact sheets, flashcards, SAGE journal articles, and guidelines for developing a marketing plan.
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International Marketing, 5e
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International Marketing ISE
Pioneers in the field, Cateora, Gilly, and Graham continue to set the standard in this 19th edition of International Marketing with their well-rounded perspective of international markets that encompass history, geography, language, and religion as well as economics, which helps students see the cultural and environmental uniqueness of any nation or region.The dynamic nature of the international marketplace is reflected in the number of substantially improved and expanded topics in this 19th, including the following over 300 new academic articles and their findings.All data, text, photos and images have been updated for currency, as has the corresponding content within McGraw-Hill Education’s Connect with adaptive SmartBook. Additional updates include: NEW Cases: New cases accompany the 19e, enlivening the material in the book and class discussions while broadening a student’s critical thinking skills.These cases bring forth many of the topics discussed in the chapters and demonstrate how these concepts are dealt with in the real world.These cases can be assigned in Connect and SmartBook. Optionally, a case booklet can be create using McGraw-Hill CREATE. Crossing Borders Boxes: These invaluable boxes offer anecdotal company examples.These entertaining examples are designed to encourage critical thinking and guide students through topics ranging from ethical to cultural to global issues facing marketers today. 4-Color Design: New color maps and exhibits allow for improved pedagogy and a clearer presentation of international symbols and cultural meanings in marketing and advertising.In addition, photos that depend on full color for maximum impact easily bring many global examples to life.
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What is the difference between marketing and international marketing?
Marketing refers to the process of promoting and selling products or services to consumers within a specific market or region. It involves understanding consumer needs, creating and communicating value, and building relationships with customers. International marketing, on the other hand, involves marketing products or services to consumers in multiple countries or across different regions. It requires a deep understanding of cultural, economic, and political differences, as well as the ability to adapt marketing strategies to diverse markets. International marketing also involves navigating trade regulations, currency exchange rates, and global distribution channels.
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What is the difference between international business operations and marketing in media management?
International business operations in media management focus on the overall strategy and management of a media company's global operations, including aspects such as market entry, supply chain management, and international partnerships. On the other hand, marketing in media management specifically deals with promoting and selling media products or services to consumers, utilizing various marketing techniques and channels to reach the target audience. While international business operations look at the broader picture of managing a media company's global presence, marketing in media management is more focused on driving sales and increasing brand awareness through targeted promotional activities.
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What is the difference between media production and media design?
Media production involves the creation and execution of media content, such as films, television shows, and podcasts. It focuses on the technical and logistical aspects of bringing a media project to life, including filming, editing, and post-production. On the other hand, media design involves the conceptualization and visual representation of media content, such as graphic design, web design, and user interface design. It focuses on the artistic and creative aspects of media, including layout, color, typography, and user experience. In summary, media production is about bringing content to life, while media design is about shaping and presenting that content in a visually appealing and effective way.
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What are International Men's Day and International Women's Day?
International Men's Day is celebrated on November 19th each year and aims to raise awareness about men's health issues, promote gender equality, and celebrate positive male role models. It also highlights the contributions that men make to society. International Women's Day, on the other hand, is celebrated on March 8th and focuses on promoting gender equality, celebrating women's achievements, and raising awareness about women's rights issues. It is a day to recognize the social, economic, cultural, and political achievements of women around the world. Both days are important in promoting gender equality and highlighting the challenges and successes of both men and women.
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Cambridge International AS & A Level Digital Media and Design Student’s Book
Collins’ Cambridge International AS & A Level Digital Media & Design Student’s Book is the only resource written specifically for the new Cambridge International A & A level Digital Media & Design 9481.Written by experts in the media and design field, this resource provides in-depth coverage of this exciting area of study. Exam Board: Cambridge Assessment International EducationFirst teaching: 2018 First examination: 2019 This title is endorsed by Cambridge Assessment International Education.The only resource to provide coverage of all three areas of study, the resource has been designed to support students through this new qualification for first teaching from 2018 and examination from 2019 onwards. Introduce students to the digital media and design industry; with sections covering the history of digital media, how the digital landscape has changed and what tools and technologies are used in industry. Deliver a fully international course with international examples, contexts, names, and locations. Build students’ practical or technical skills with focused activities throughout that provide students opportunities to put these skills into practice. Consolidate students’ understanding with comprehension activities that encourage discussion and reflection. Prepare students for their assessment with activities that encourage students to produce a design outcome or engage with the design process, including tips to help students succeed. Enable students to access the syllabus content with a fresh, visual design and language tailored to English as a Second Language learners, with key terms providing clear definitions of technical language. Put all the areas of study into context with industry insights offering real-life titbits of information, and case studies providing students engaging international examples of the real-world application of the material they are studying.
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International Marketing Data & Statistics
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Sustainable Marketing : Pearson New International Edition
For courses in Sustainable Marketing or as a supplement to marketing courses that include sustainability as a focus.A lasting approach to marketing. As the engine that drives the global economy, marketing leaves an enormous footprint on the environment and society.To help readers make a lasting impression in their marketing efforts, Martin/Schouten provides the concepts behind valuable—and lucrative—sustainable marketing strategies.
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Media Literacy - International Student Edition
In this media-saturated world, we must learn how to navigate through the overwhelming flood of information so that we can avoid the risks and maximize its potential to help us.Media Literacy shows you how. Drawing from thousands of media research studies, author W.James Potter explores the key components to understanding the fascinating world of mass media.In this thoroughly updated and revised Tenth Edition, Potter presents more discussions of digital media and numerous examples and facts to help you understand how the media operate, how they attract your attention, and how they influence you.Each chapter concludes with a set of exercises to help you apply the chapter material to everyday life and engage in a step-by-step process to increase your own media literacy.
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Should one study marketing and digital media or business administration?
The choice between studying marketing and digital media or business administration depends on one's career goals and interests. If someone is interested in the creative aspects of marketing, such as branding, advertising, and social media, then studying marketing and digital media would be a better fit. On the other hand, if someone is more interested in the overall management and operations of a business, then studying business administration would be more suitable. It is important to consider one's strengths, career aspirations, and the specific skills and knowledge they want to acquire before making a decision.
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Is science international?
Yes, science is international. Scientists from around the world collaborate on research projects, share their findings at international conferences, and publish their work in international journals. Science transcends borders and cultures, with researchers working together to advance knowledge and solve global challenges. International cooperation in science is essential for progress and innovation in various fields.
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Is Christmas international?
Yes, Christmas is celebrated internationally in many countries around the world, although the customs and traditions may vary from one culture to another. While it is a Christian holiday commemorating the birth of Jesus Christ, it has also become a secular and cultural celebration for people of various backgrounds. Many countries have their own unique ways of observing Christmas, such as with special foods, decorations, and customs, making it an international holiday with diverse interpretations and practices.
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What is the difference between international business and international management?
International business refers to the exchange of goods, services, and capital across national borders, involving activities such as importing, exporting, and foreign direct investment. On the other hand, international management focuses on the coordination and control of resources and activities within a multinational company operating in multiple countries. While international business deals with the overall cross-border transactions, international management deals with the specific management and organizational challenges that arise from operating in a global context, such as cultural differences, international marketing, and global supply chain management. In essence, international business is about the transactions themselves, while international management is about the management of those transactions and the associated challenges.
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