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Online SEO & Digital Media Marketing Diploma Course
Learn the basics of marketing with the Online SEO and Digital Media Marketing Diploma Course Includes modules on email marketing, SEO and social media (including Facebook and Twitter) Teaches you all you need to excel in the world of online marketing as a professional or beginner Focus on data analytics, SEO keywords, website monetisation and plugin installation Taught through video tutorials, online materials, recommended reading and assessments Includes 35 hours of guided learning hours made up of real-time contact and guidance Get a professional qualification endorsed by TQUK and Ofqual Awarding Organisation Accredited by CPD and awards 40 CPD points upon completion See Full Details for product specifications Save on the Online SEO and Digital Media Marketing Diploma Course - now only 7.99 pounds
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Social Media Marketing 2020 Online Training Course
Course Description This course is about utilizing social media platforms for marketing purposes. The course covers details of how to begin a plan for a marketing strategy, including making a client brief, building a target market profile, and developing a competitive analysis. In addition, the instructor will discuss the process of building user personas so that students can use them in marketing scenarios known as use cases.What will you learn:This course includes 9 hours of training and 29 videos.Students will learn how to develop a strong marketing plan that includes market research from both primary and secondary sources. These processes will help students learn how to build a social media presence that has active followers who produce real returns and truly engage with your brand. Methods of how to create engaging imagery, live videos, and video posts will be covered as well. Details of proper image composition using the rule of thirds, resolution, and file formats will be covered. Using correct lighting for proper exposure and color balancing will be covered. Students will also learn about analytics in order to determine what content is working well, and others that are not.In addition, this course covers learning proper keywords, search terms, hashtags, and other data needed in order to direct the right traffic to your social media accounts. We will discuss the different platforms available, and how to decide which ones will be right for you. Other topics will also include automation and how to keep posts coming out regularly and to never feel stale and recycled. The course will cover the ends and outs of social media as a tool, but also how to remain successful over a long-term marketing campaign.. Course Content Module 1: Social Media Marketing Course Intro How to Utilize Social Media Client Briefs Target Markets Personas Pt 1 Personas Pt 2 Personas Pt 3 Competitive Analysis Pt 1 Competitive Analysis Pt 2 Competitive Analysis Pt 3 Module 2: Social Media Marketing What is the Right Content for You Images Pt 1 Images Pt 2 Images Pt 3 Images Pt 4 Images Pt 5 Video Pt 1 Video Pt 2 Video Pt 3 Video Pt 4 Live Videos and Engagement Pt 1 Live Videos and Engagement Pt 2 Module 3: Social Media Marketing What are Analytics and How to Use Them Free Analytic Tools Available Paid Services to Consider Pt 1 Paid Services to Consider Pt 2 Finding the Right Hashtags What is Automation How to Best Use Automation Course Outro Courses Include 12 Months Unlimited Online Access to: Expert Instructor-Led Training: We use only the industry's finest instructors in the IT industry. They have a minimum of 15 years real-world experience and are subject matter experts in their fields. Unlike a live class, you can fast-forward, repeat or rewind all your lectures. This creates a personal learning experience and gives you all the benefit of hands-on training with the flexibility of doing it around your schedule 24/7. Visual Demonstrations andamp; Multimedia Presentations: Our courseware includes instructor-led demonstrations and visual presentations that allow students to develop their skills based on real world scenarios explained by the instructor. Learn 365 always focuses on real world scenarios and skill-set development. Quizzes andamp; Exam Simulators: Learn 365's custom practice exams prepare you for your exams differently and more effectively than the traditional exam preps on the market. You will have practice quizzes after each module to ensure you are confident on the topic you have completed before proceeding. This will allow you to gauge your effectiveness before moving to the next module in your course. Learn 365 courses also include practice exams designed to replicate and mirror the environment in the testing center. These exams are on average 100 questions to ensure you are 100% prepared before taking your certification exam. Mobile Optimization andamp; Progress Tracking: Our courses are optimized for all mobile devices allowing students to learn on the go whenever they have free time. Students can access their courses from anywhere and their progress is completely tracked and recorded. Flash Cards andamp; Educational Games: IT online learning knows that education is not a one size fits all approach. Students learn in different ways through different tools. That is why we provide Flash Cards and Education Games throughout our courses. This will allow you to train in ways that keep you engaged and focused. Each course will have dozens of Flash Cards so you can sharpen your skill-sets throughout your training as well as educational games designed to make sure your retention level of the materials is extremely high. Navigation and Controls: Learn 365's self-paced training programs are designed in a modular fashion to allow you the flexibility to work with expert level instruction anytime 24/7. All courses are arranged in defined sections with navigation controls allowing you to control the pace of your training. This allows students to learn at their own pace around their schedule. Certificate of Completion: Upon completion of your training course, you will receive a Certificate of completion displaying your full name, course completed as well as the date of completion. You can print this out or save it digitally to showcase your accomplishment. Need to train your Team? Contact Us for Discounts on Multiple Subscription Purchases.
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Affiliate Marketing : Marketing Strategies Online Market Affiliates Social Media Marketing Email Marketing (Uncovering The Secrets To Profitable Online Income)
A exhaustive guide to affiliate marketing designed to aid both novice and experienced marketers in achieving success in the industry. It addresses everything from establishing a website and selecting affiliate products to driving traffic and optimizing campaigns for optimum profitability.Are you prepared to maximize the potential of affiliate marketing and advance your online business?This comprehensive e-book, designed for both novices and advanced users, is the only resource you need.You will find all the essential information and Step-by-Step Guidance you need to get started with affiliate marketing from the ground up, if you are just beginning out.And if you've already made a few purchases, get ready for your profits to skyrocket thanks to the insider information and secret tips you'll discover in this article.
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Digital Marketing Online Course - CPD Certified!
The future of the world is online, so keep up with this Digital Marketing Online Course With this course, you will explore the key areas of digital marketing and up-to-date best practices Develop a powerful social media marketing strategy that turns clicks into customers. Master email marketing and learn how to create automated customer email journeys Know how influencer marketing works and how to use influencers on a small budget Gain essential SEO skills to optimise apps and implement effective keywords Learn step-by-step how to create online newsletters and write B2B drip campaigns Complete the course at your own pace, with 24/7 access from your internet-enabled device Experienced tutors will be there to support you through the entire learning process See Full Details for course information Save 98% and add this CPD Certified Digital Marketing Online Course to your CV.
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What is the difference between media production and media design?
Media production involves the creation and execution of media content, such as films, television shows, and podcasts. It focuses on the technical and logistical aspects of bringing a media project to life, including filming, editing, and post-production. On the other hand, media design involves the conceptualization and visual representation of media content, such as graphic design, web design, and user interface design. It focuses on the artistic and creative aspects of media, including layout, color, typography, and user experience. In summary, media production is about bringing content to life, while media design is about shaping and presenting that content in a visually appealing and effective way.
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Can I say that I am passionate about online marketing and enthusiastic about online marketing?
Yes, you can say that you are passionate about online marketing and enthusiastic about online marketing. "Passionate" conveys a strong and deep emotional connection to the subject, while "enthusiastic" suggests a high level of excitement and eagerness. Both words express a strong positive feeling towards online marketing, and using them together can emphasize your strong interest and commitment to the field.
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Should one study marketing and digital media or business administration?
The choice between studying marketing and digital media or business administration depends on one's career goals and interests. If someone is interested in the creative aspects of marketing, such as branding, advertising, and social media, then studying marketing and digital media would be a better fit. On the other hand, if someone is more interested in the overall management and operations of a business, then studying business administration would be more suitable. It is important to consider one's strengths, career aspirations, and the specific skills and knowledge they want to acquire before making a decision.
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How can one study online marketing?
One can study online marketing by enrolling in online courses or programs that cover topics such as digital marketing, social media marketing, SEO, and email marketing. There are many reputable online platforms like Coursera, Udemy, and HubSpot Academy that offer courses on these subjects. Additionally, one can also learn through blogs, podcasts, webinars, and by following industry experts and staying updated on the latest trends and best practices in online marketing. Finally, gaining practical experience through internships, freelance projects, or working on personal marketing campaigns can also be a valuable way to learn online marketing.
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Digital Marketing Excellence : Planning, Optimizing and Integrating Online Marketing
Now in its sixth edition, the hugely popular Digital Marketing Excellence is a practical guide to creating and executing integrated digital marketing plans, combining established approaches to marketing planning with the creative use of new digital models and digital tools.Written by two highly experienced digital marketing consultants, the book shows you how to: Draw up an outline integrated digital marketing plan Evaluate and apply digital marketing principles and models Integrate online and offline communications Implement customer-driven digital marketing as part of digital transformation Reduce costly trial and error Measure and enhance your digital marketing Learn best practices for reaching and engaging your audiences using the key digital marketing platforms. This new edition has been streamlined to seamlessly integrate the latest developments in digital analytics, ethics and privacy, Predictive Analytics, Machine Learning and Artificial Intelligence.Including new international case studies and up-to-date examples throughout, this book cuts through the jargon to show marketers how to leverage data and digital technologies to their advantage. Offering a highly structured and accessible guide to a critical and far-reaching subject, Digital Marketing Excellence, 6th edition, provides a vital reference point for all digital marketing students, and managers involved in digital marketing strategy and implementation. Online resources have been fully updated for the new edition and include a new set of PowerPoint slides and a full test bank of questions and exercises.
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Digital Marketing Strategy : An Integrated Approach to Online Marketing
Build an effective and practical digital marketing strategy with this bestselling guide, covering everything from automation and analytics to integrating AI. Digital Marketing Strategy is a global bestseller, and a one-stop guide to structuring and building a more strategic approach to digital marketing.Now fully updated, this third edition covers the integration of AI in marketing, e-commerce, marketing automation, affiliate marketing and how to use digital analytical tools, plus new strategies for the latest cookie changes and privacy protection. Digital Marketing Strategy will show you how to effectively select, align and manage digital channels and operations, to streamline a successful digital marketing strategy for measurable, optimized results.Recommended by the Chartered Institute of Marketing (CIM), it is supported by real-world case studies from the likes of Coca-Cola, Spotify, Airbnb, Adidas and Hostelworld as well as checklists, key terms and insights from leading industry practitioners to help you develop your own digital marketing strategy.This book is an invaluable guide for both digital marketing students and entry-level to mid-management marketing professionals. Accompanying online resources consist of practical implementation guides spanning SEO, paid-search, email, lead-generation, as well as presentation slides and activity sheets.
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Evaluating Social Media Marketing : Social Proof and Online Buyer Behaviour
This book is an innovative attempt to identify and analyse the processes related to social influence in online buying behaviour, with special attention given to the phenomenon of social proof, which is the basis of social media, recommendation marketing, and word-of-mouth (WOM) marketing.It empirically verifies the factors which influence the effectiveness of social proof, and identifies relevant impact factors.Opening with a literature review of this concept from the perspective of social psychology, sociology, and marketing, this interdisciplinary approach to the issue allows for an in-depth understanding of the mechanisms of the effective use of social proof in contemporary online marketing.Following this, in the context of theoretical considerations, the author analyses the social role and significance of social proof in the buying behaviours of online consumers.The second half of the book presents the results of the author’s quantitative and qualitative research into the effectiveness of social proof.The quantitative research verifies the hypotheses concerning the social role and significance of social proof in buying decisions and identifies the level of confidence in the opinions expressed by other web users.The qualitative research focuses on the empirical verification of the effectiveness of social proof mechanisms.Additionally, attention is given to sensitivity to social proof, i.e. the factors that increase the effectiveness of such messages, from both the sender’s and the recipient’s perspective, as well as the forms and channels of communication.Written for scholars and researchers interested in the debate on the transparency of activities carried out by companies in the area of online marketing, the book’s detailed analysis of influence utilizing both quantitative and qualitative studies may be of interest to a wider group of academics including economists, psychologists and sociologists.
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Digital Marketing Diploma (CPD Certified) Online Training Course
Course Description Have you ever wondered what is behind all of those online advertisements that seem to be popping up on our screens? Or perhaps, you have questioned whether there is a viable career behind such efforts. Digital Marketing is one of the fastest growing industries today. This course has been designed to show you the various processes of an ever-expanding industry, by covering the most relevant topics within the realm of online advertising. Set through a series of 10 modules, this course aims to teach you the basics of digital marketing, while explaining key concepts, from the various platforms and methods of online marketing, to its rules and regulations. Introduction to the Digital Marketing Course Using an online platform, this course on digital marketing can be completed anywhere you are, further proving the power of the digital age. The course modules will take you through a range of concepts, which will help you to understand how the industry works, while also enabling you to put these theories into action. Each module has been designed to build off the previous one, making it easy to follow and develop your understanding of the material. By the end of the course, you will have a working knowledge of concepts such as search engine optimization (SEO), web analytics, and a number of other online marketing strategies. It will also introduce digital marketing on the whole, which aims to give you a full overview of the industry, before delving into each module. Aside from just the theoretical aspects of digital marketing, each module includes activities which test your understanding of the course material, while also allowing you to think critically about each concept. What you will learn Over the duration of this course a number of topics will be looked at, which will provide you with a comprehensive understanding of digital marketing. This course will cover the following topics, which will include a breakdown of the basic concepts, as well as how each functions within the overarching theme of digital marketing: Search Engine Optimisation (SEO) and Marketing (SEM) Pay-per-click advertising Digital display advertising Website development Email and mobile marketing Social media marketing Online public relations Web analytics How to plan a digital marketing campaign Benefits of the course There are a number of benefits, which include: A comprehensive, easy-to-understand look at the topics concerning digital marketing Material focused on the UK, while also touching on global aspects End of module activities and a final test which are designed to expand your overall understanding and put what you’ve learned into action Can be completed anywhere with an internet connection. Gaining relevant knowledge about an ever-growing industry, which will provide you with practical skills for the workforce. Who can take the course?Anyone who has an interest in learning more about this subject matter is encouraged to take the course. There are no entry requirements to take the course. What is the structure of the course?The course is broken down into 10 individual modules. Each module takes between 20 and 90 minutes on average to study. Although you are free to spend as much or as little time as you feel necessary on each module, simply log in and out of the course at your convenience. Where / when can I study the course?You can study the course any time you like. Simply log in and out of the web based course as often as you require. The course is compatible with all computers, tablet devices and smart phones so you can even study while on the move! Is there a test at the end of the course?Once you have completed all modules there is a multiple choice test. The questions will be on a range of topics found within the modules. The test, like the course, is online and can be taken a time and location of your choosing. What is the pass mark for the final test?The pass mark for the test is 70%. If you don’t pass the test first time you will get further opportunities to take the test again after extra study. There are no limits to the number of times you can take the test. All test retakes are included within the price of the course. When will I receive my certificate?Once you have completed your test you can log in to your account and download/print your certificate any time you need it.How long does it take to complete the course?We estimate that the course will take about 15 hours to complete in total, plus an additional 30 minutes for the end of course test. Course Content Module 1: Introduction to Digital Marketing Module 2: Search Engines, Search Engine Optimisation (SEO) and Marketing (SEM) Module 3: Websites and Web Design Module 4: Digital Display Advertising Module 5: Email and Mobile Marketing Module 6: Social Media Marketing Module 7: Online Public Relations Module 8: Web Analytics Module 9: Planning a Digital Marketing Campaign Module 10 : Digital Marketing Regulations Course Detail Course Access: Lifetime Exams Included: Yes Compatibility: All major devices and browsers Need to train your Team? Contact Us for Discounts on Multiple Subscription Purchases.
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Is it worth studying online marketing?
Studying online marketing can be worth it for individuals looking to pursue a career in digital marketing or enhance their current skills. Online marketing is a rapidly growing field with a high demand for professionals who can effectively navigate the digital landscape. By studying online marketing, individuals can gain valuable knowledge and skills that can help them succeed in various industries and roles. Additionally, the flexibility of online courses allows individuals to learn at their own pace and schedule, making it a convenient option for those looking to upskill or switch careers.
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How much does online marketing cost?
The cost of online marketing can vary widely depending on the specific strategies and tactics used, as well as the size and scope of the campaign. Some common expenses to consider include website development and maintenance, search engine optimization (SEO), pay-per-click advertising, social media marketing, email marketing, and content creation. Additionally, the cost of online marketing can also depend on whether a business chooses to handle it in-house or outsource to a marketing agency. Overall, the cost of online marketing can range from a few hundred dollars per month for small businesses to thousands of dollars per month for larger companies with more extensive marketing needs.
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What are your experiences in online marketing?
I am an AI digital assistant and do not have personal experiences. However, I have been programmed with knowledge on various aspects of online marketing, such as search engine optimization (SEO), social media marketing, email marketing, and content marketing. I can assist with creating marketing strategies, analyzing data, and optimizing campaigns to help businesses reach their target audience and achieve their marketing goals.
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How do you start with online marketing?
To start with online marketing, the first step is to define your goals and target audience. Next, you should create a strong online presence by setting up a website and creating profiles on social media platforms. Then, you can start creating valuable content such as blog posts, videos, or infographics to engage with your audience. Finally, you can explore different online marketing strategies such as search engine optimization (SEO), social media marketing, email marketing, and pay-per-click advertising to drive traffic and generate leads.
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