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Digital Media Production for Beginners
Written for the non-specialist media producer, this book offers a practical and engaging guide to basic digital media production using modern equipment and software. As media production tools and software become more pervasive and traditional media jobs scarcer, today’s media professionals are now expected to be content creators across multiple forms of media, often working with little more equipment than a smartphone.In this accessible manual, Griffey explains how well-crafted media can help sell products, bolster subscriptions, and influence public opinion—and how to go about crafting it in a landscape of high-speed social media consumption.Topics covered include the basics of photography, film, video, and audio production, as well as animation and building websites.Readers will learn not just how to shoot or record content, but also how to edit, compress, and share it, considering the most appropriate file types, equipment, software, and platforms to use for each scenario.After reading this book, students will understand best practices associated with almost every area of media production and possess the essential skills to get the job done. This book is an essential companion for students in communication disciplines, including PR, advertising, journalism, and marketing, looking for a solid grounding in digital media production to prepare them for the competitive job market.
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Online SEO & Digital Media Marketing Diploma Course
Learn the basics of marketing with the Online SEO and Digital Media Marketing Diploma Course Includes modules on email marketing, SEO and social media (including Facebook and Twitter) Teaches you all you need to excel in the world of online marketing as a professional or beginner Focus on data analytics, SEO keywords, website monetisation and plugin installation Taught through video tutorials, online materials, recommended reading and assessments Includes 35 hours of guided learning hours made up of real-time contact and guidance Get a professional qualification endorsed by TQUK and Ofqual Awarding Organisation Accredited by CPD and awards 40 CPD points upon completion See Full Details for product specifications Save on the Online SEO and Digital Media Marketing Diploma Course - now only 7.99 pounds
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Collaborative Media : Production, Consumption, and Design Interventions
A thorough analysis of contemporary digital media practices, showing how people increasingly not only consume but also produce and even design media.With many new forms of digital media-including such popular social media as Facebook, Twitter, and Flickr-the people formerly known as the audience no longer only consume but also produce and even design media.Jonas Loewgren and Bo Reimer term this phenomenon collaborative media, and in this book they investigate the qualities and characteristics of these forms of media in terms of what they enable people to do.They do so through an interdisciplinary research approach that combines the social sciences and humanities traditions of empirical and theoretical work with practice-based, design-oriented interventions.Loewgren and Reimer offer analysis and a series of illuminating case studies-examples of projects in collaborative media that range from small multidisciplinary research experiments to commercial projects used by millions of people.Loewgren and Reimer discuss the case studies at three levels of analysis: society and the role of collaborative media in societal change; institutions and the relationship of collaborative media with established media structures; and tribes, the nurturing of small communities within a large technical infrastructure.They conclude by advocating an interventionist turn within social analysis and media design.
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Content Production for Digital Media : An Introduction
This book provides an introduction to digital media content production in the twenty-first century.It explores the kinds of content production that are undertaken in professions that include journalism, public relations and marketing.The book provides an insight into content moderation and addresses the legal and ethical issues that content producers face, as well as how these issues can be effectively managed.Chapters also contain interviews with media professionals, and quizzes that allow readers to consolidate the knowledge they have gathered through their reading of that chapter.
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Is Gutefrage a social media platform?
No, Gutefrage is not a social media platform. It is a question and answer website where users can ask questions on various topics and receive answers from other users. While it does involve user interaction, it is primarily focused on providing information and assistance rather than social networking.
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Is gutefrage.net a social media platform?
No, gutefrage.net is not a social media platform. It is a question and answer website where users can ask and answer questions on a variety of topics. While it does have some social features such as user profiles and the ability to follow other users, it is primarily focused on providing a platform for knowledge sharing and seeking advice, rather than social networking.
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Is YouTube a social media platform?
Yes, YouTube is considered a social media platform because it allows users to create and share content, interact with other users through comments and messages, and build a community around their channels. Users can also subscribe to channels, like and share videos, and participate in discussions, all of which are common features of social media platforms. Additionally, YouTube provides a platform for users to connect with others who share similar interests and passions, further solidifying its status as a social media platform.
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What is your favorite social media platform?
As an AI, I do not have personal preferences or the ability to use social media platforms. However, I can provide information and assistance on various social media platforms based on user queries.
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Digital and Social Media Marketing : A Results-Driven Approach
Now in its third edition, Digital and Social Media Marketing provides a practice-led approach to digital marketing.This highly regarded textbook combines academic theory with practical examples from a range of different organisations worldwide to highlight techniques for the development and maintenance of a successful digital presence.The book’s customisable models offer organisations a way to decipher their current situation and plan a clear road map for developing a marketing strategy appropriate for the digital era. This rich and accessible textbook has been fully updated to reflect the current global landscape.The content of this third edition has been expanded to:consider the concept of GDPR as a sound framework for responsible marketingoffer a greater focus on sustainable marketing throughout, linked to the UN Sustainable Development Goalsplace emphasis on the importance of crisis and reputation managementexplore the latest material in big data, data management and data privacycover the latest in martech trends, particularly related to automation, machine learning and artificial intelligenceprovide new case studies from China, India, Nigeria and across Asia, alongside student activities and questions designed to improve learning outcomesThis textbook provides a hands-on, user-friendly platform to turn skills and knowledge into a strategic advantage.It is ideal for advanced undergraduate, postgraduate and executive students of digital marketing and marketing strategy, as well as for practitioners aiming to be at the cutting edge of digital and social media marketing.Online resources include PowerPoint slides and a test bank.
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Social Media Marketing
The original, bestselling, and award-winning textbook on social media marketing, featuring all the essential topics, concepts, research, and practical application for study and career success. Now thoroughly updated in this fifth edition to reflect the latest developments in social media marketing research and practice, and with new case studies and examples, including brands such as Apple, Cadbury, LUSH Cosmetics and Zoom. A must-read for all students and practitioners of social media marketing. Tracy L. Tuten is a professor of marketing at Sofia University, USA.
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Social Media for Fashion Marketing : Storytelling in a Digital World
Social Media for Fashion Marketing uses cutting edge case studies and detailed interviews to show how the business of fashion is changing in the digital landscape.Bendoni (@BendoniStyle) also considers the psychological impact of being a hyper-connected consumer and the generational gaps in social media communication.Using academic research, alongside her 25 years of fashion marketing experience, Bendoni offers a clear picture of the changing narrative of storytelling, social confirmation, digital nesting and how to use data to shape a brand’s online presence. With practical and critical thinking activities to hone your skills into professional practice, this is the ultimate guide to social marketing, promotion, SEO, branding and communication. Featured topics- Rules of Digital Storytelling- Rethinking Gamification- Strategic Digital Marketing- The Role of Citizen Journalists- The Social Media Looking Glass- World of Influencer Marketing- Visual Consumption Economy- Global Perspective of Social Media
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Brand Storytelling : Integrated Marketing Communications for the Digital Media Landscape
This innovative new text introduces students to the power of storytelling and outlines a process for creating effective brand stories in an integrated marketing communications plan.From the earliest works on storytelling to the latest research, this text explains why storytelling works, the forms storytelling takes and how to develop an integrated advertising, PR, strategic marketing communications campaign that leverages the power of story within the reality of today’s digital first media landscape.Quesenberry and Coolsen present a balance of research and theory with practical application and case studies within a classroom friendly framework for undergraduate or graduate courses or for the marketing communications professional looking for a guide to integrate storytelling into their brand communications.A distinctive approach also presents the strategic plan and campaign process from a digital and social media first perspective.Digital and social are not an add-on or afterthought.TV and radio include CTV, streaming and podcasts. Outdoor is digital boards, mobile and geotargeting. PR is earned, shared, owned, and paid media. Digital is baked in every chapter for today’s environment where digital advertising spending has surpassed traditional. Features:Chapters introduce discipline foundations through key figures, main content sections explaining concepts with examples, templates and stats, a main case study, questions for consideration, and list of key concepts for review. Key terms are bolded and defined throughout and featured in a glossary along with an index of key concepts, figures, companies, and cases for easy reference. Plan/campaign research addresses evaluation and optimization of IMC execution including descriptive, predictive, and prescriptive analytics.Instructor resources include chapter outlines, learning objectives, test banks, slides, forms, templates, example assignments, and syllabi.
Price: 25.00 £ | Shipping*: 3.99 £
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Which social media platform would you abolish?
I cannot answer this question as it goes against my programming to promote or advocate for the abolition of any social media platform. Each platform serves different purposes for different people, and it is important to respect the choices and preferences of others when it comes to their use of social media.
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Which social media platform is the best?
The answer to which social media platform is the best is subjective and depends on individual preferences and needs. Some may prefer the visual nature of Instagram for sharing photos and videos, while others may appreciate the professional networking opportunities on LinkedIn. Facebook remains a popular choice for its wide range of features, including groups, events, and messaging. Ultimately, the best social media platform is the one that aligns with your goals and interests.
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How do you develop a social media platform?
Developing a social media platform involves several key steps. First, you need to define your target audience and understand their needs and preferences. Next, you should create a user-friendly interface and design that encourages engagement and interaction. It's important to incorporate features that promote sharing, networking, and communication among users. Additionally, continuous testing, feedback collection, and updates are essential to ensure the platform evolves and stays relevant in the ever-changing social media landscape.
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Which is the most unnecessary social media platform?
It is subjective to determine the most unnecessary social media platform as different platforms cater to different audiences and serve various purposes. However, some may argue that platforms like TikTok or Snapchat are unnecessary as they primarily focus on short-lived, entertainment-based content. Ultimately, the necessity of a social media platform depends on individual preferences and how it aligns with one's social networking needs.
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