Products related to Retail:
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Retail Design
The Basics Interior Design series comprises a collection of titles examining the application of interior design principles to different types of space.Packed with cutting-edge examples and fully illustrated with clear diagrams and inspiring imagery, they offer an essential introduction to the subject.This second edition of Retail Design examines the latest developments in the contemporary retail design sector worldwide.It guides the reader step by step through the retail design process, providing strategies that can produce a successful retail space and a design that is appropriate for the brand, product, consumer and retailer.A new chapter exploring consumer behaviour is combined with clear explanations of branding and identity, to provide the starting point for the design concept.The relationship between the interior and its context, site and setting is then examined, alongside in-depth investigations of layout, circulation and pace and other design considerations.Fully updated with new international case studies and expanded coverage on sustainability, interactivity, and innovative design concepts – this new edition of Retail Design offers cutting-edge insights into the practice of contemporary retail design and shows designers how to meet and exceed the expectations of today’s clients and consumers.
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Retail Marketing Management : Principles and Practice
‘Retail Marketing Management covers all the essential theories needed to understand the complicated business of retail: from understanding the consumer and purchasing of the product through to store layout and communications.The writing style is easy to follow, and the text is supported by diagrams and case studies which enhance understanding and learning.I would recommend this book to anyone who wants to learn more about the retail business.’ Nicole Dunlop, Course Director, London College of Fashion, UK Retail Marketing offers a contemporary approach that combines retail marketing theory, current retail management practice and international examples.It begins by looking at the nature of retailing as an activity and then introduces retail marketing, followed by a discussion of consumer behaviour, the retail marketing mix, and other important issues such as location strategies, branding and ethics.The authors and expert contributors take an integrated approach to explaining the process of internationalisation, and the inclusion of international examples reinforces this approach. The book is ideal for undergraduate and postgraduate students taking courses in retailing, as well as those studying for marketing and business degrees where retail marketing is a core module. The blend of retail theory, practice and live examples will also be of interest to practitioners in retailing and related industries. Key features Case studies and seminar discussion questions in every chapter Chapters and vignettes by expert contributors with a combination of academic and industry experience Retail practitioner cases which emphasise practical aspects as well as key theories in retail marketing New models that help to visualise interactions between marketing environments, retail marketing management decisions, and shopper behaviour Related online materials, including powerpoint slides About the authors Helen Goworek lectures in the School of Management at the University of Leicester, where she teaches postgraduate modules in marketing, including ‘B2B Marketing and Supply Chain Management’.She is the author of two previous books about the fashion business, in addition to journal articles focusing on fashion buying and sustainability. Dr Peter McGoldrick has held four professorial posts in retailing, and is currently at the University of Manchester, UK. He has published several books and over 150 research papers and articles, which have appeared in the Journal of Retailing and Harvard Business Review, among others.Best Paper awards include those at the World Marketing Congress and the 2014 Academy of Marketing Science.
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Retail Marketing Strategy : Planning, Implementation, and Control
Samli provides an academic rather than a practical day-to-day approach to retailing, and his book may help move retailing toward the mainstream of academic research and interest. . . . The author incorporates good references and an overview of many theories that can be applied in an academic retail setting.Recommended for advanced undergraduate, graduate, and professional collections.ChoiceSamli breaks new ground in the study of retailing by providing, for the first time, a comprehensive look at overall retail marketing strategy written specifically for advanced-level students and professionals in the field.Whereas most books in this area have stressed a how-to approach, Samli focuses on planning, implementing, and analyzing the results of the retail marketing strategy.He argues that as retail competition becomes keener and as the retailing environment becomes more adverse, success in retailing will be equated with the ability to develop an effective marketing strategy rather than extensive emphasis on day-to-day operations. Organizing his study according to the three key phases of the strategy-making process--planning, implementation, and control--Samli proposes a new concept, differential congruence, as the basic philosophy of success in developing a retail marketing strategy.He draws upon the extensive, yet until now largely neglected, body of research in the field to illustrate the principles of effective marketng and demonstrates that these principles and strategies are equally applicable to large retailing giants and small retailing establishments.The comprehensive discussion ranges from an examination of intermarket shopping patterns and the plight of downtown shopping areas to detailed analyses of segmentation in retailing, store-image definition measurement, and retail pricing strategy.An essential text for advanced courses in marketing, sales, and retailing, this book will also be read with profit by store managers and corporate retailing executives.
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Retail Design : Theoretical Perspectives
The late twentieth century saw rapid growth in consumption and the expansion of retailing and services.This was reflected in the number and type of stores and locations, from regional shopping malls and out-of-town superstores to concept and flagship stores.Retail design became an essential part of its success by creating distinctive brands and formats.However, the economic recession in the developed world and competition for consumer goods from the developing world has led to a re-assessment of the growth-led conventions of the retail industry.In addition, the rapid advance of e-commerce and online shopping has created new challenges for physical stores and the communication and distribution of retail brands.The book will provide students, researchers and practitioners a detailed assessment of retail design, taking a distinctive global approach to place design practice and theory in context.Chapters are devoted to key issues in the visual and structural contribution of design to retail brands and format development, and to the role of design in communication.In the course of the book, the authors engage with problems of convergence between retailing and other services and between the physical and virtual worlds, and also changing patterns of use, re-use and ownership of retail spaces and buildings.Retail Design concerns designers and organisations but also defines its broader contribution to society, culture and economy.
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Are production workers heavier than retail workers?
It is difficult to make a generalization about the weight of production workers compared to retail workers, as weight can vary greatly among individuals in both professions. Factors such as job duties, lifestyle, and personal health choices can all contribute to an individual's weight. Additionally, the physical demands of the job may differ between production and retail work, which could impact the weight of workers in each industry. Therefore, it is important to consider the diversity of individuals within each profession before making any assumptions about their weight.
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Are production assistants heavier than retail workers?
It is not accurate to make a generalization that production assistants are heavier than retail workers as weight can vary greatly among individuals in any profession. Factors such as lifestyle, diet, and exercise habits play a significant role in determining an individual's weight, rather than their job title. It is important to avoid stereotyping or making assumptions based on occupation when it comes to physical attributes like weight.
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Should one opt for retail or digital distribution?
The decision between retail and digital distribution depends on various factors such as the target audience, product type, and budget. Retail distribution may be more suitable for physical products that benefit from in-store visibility and customer interaction. On the other hand, digital distribution offers convenience, wider reach, and cost-effectiveness for products that can be delivered electronically. Ultimately, it is important to consider the specific needs and preferences of your target market when deciding between retail and digital distribution.
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Who knows a portfolio course for retail design?
One option for a portfolio course for retail design is the Fashion Institute of Technology (FIT) in New York City. FIT offers a Retail Design Certificate program that focuses on the principles and practices of retail design, including store planning, visual merchandising, and branding. The program is designed for individuals with a background in design or related fields who are looking to develop a portfolio specifically for retail design. Additionally, many other design schools and universities offer courses or programs in retail design that can help individuals build a strong portfolio in this area.
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Retail Marketing : Contemporary Approaches to Retailing in the Digital and Experience Economy
Retail Marketing offers an up-to-date and accessible approach that balances the key theories with real-world industry practice to show how retailers are operating in today's complex business environment.It covers essential topics of retail marketing and management, beginning with a history of retailing practices to understand the background behind retail's position within society.It then moves on to recent innovations and trends that are leading the field today.Supported by international examples throughout, the textbook also examines topics such as strategy, customer experience, supply chains and merchandising to ensure students gain an understanding of the whole retail process. Written by the BBC's retail expert, Sarah Montano, it also covers important discussions of ethics in retailing, sustainability considerations as well as multi-channel methods including the combined use of physical and digital channels in 'phygital' retail.Real-world examples from Cadbury, Tiffany and Co, Wilko and H&M Ginza, Japan, and vignettes from industry professionals and customers ensure students put their understanding of the theory into practice.Retail Marketing includes in-text learning features such as learning outcomes, a glossary and exercise questions.It is supported by online resources of PowerPoint slides, multiple choice questions, videos and interactive diagrams. This textbook is ideal for postgraduate students taking modules on Retail Marketing as part of their Retail or Marketing degrees.
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The Impatience Economy : How Social Retail Marketing Changes Everything
The balance of power has changed. Consumers have more power and control than ever before. They want everything NOW. Gone are the days when consumers were restricted to brick-and-mortar stores, websites, or even app experiences. Social Retail Marketing (SRM(TM)) is the future. Marketing is now as much about digital engagement and data as storytelling.The book lays out the data, the strategy, and the tools to effectively reach, sell, and serve consumers inside social media and messaging channels. Discover the future of marketing in this groundbreaking book, The Impatience Economy(TM).
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Retail
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Contemporary Retail Design : A Store Planner's Handbook
The world of retail design operates with a dynamism not often encountered in other commercial sectors. To successfully deliver a retail project, the store planner must possess a good working knowledge of a wide range of disciplines. As well as design, these include matters as diverse as store operations to materials and construction methods. Contemporary Retail Design: A Store Planner's Handbook provides a comprehensive overview of the store planning process and is an essential companion for anyone embarking on a retail design project. Written from the perspective of the designer, it contains practical guidance on every step of the design and construction process including: an introduction to store types and their history; what to consider when planning a store; the practicalities of layout versus the psychological response of the shopper; the range of materials and finishes available and how to use them successfully; what to consider when planning for building services, security and store operations. The book's practical advice is supplemented with case studies showing examples of best practice, and is illustrated with 200 drawings and photographs from a wide variety of stores around the world.
Price: 20.00 £ | Shipping*: 3.99 £
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What is the difference between media production and media design?
Media production involves the creation and execution of media content, such as films, television shows, and podcasts. It focuses on the technical and logistical aspects of bringing a media project to life, including filming, editing, and post-production. On the other hand, media design involves the conceptualization and visual representation of media content, such as graphic design, web design, and user interface design. It focuses on the artistic and creative aspects of media, including layout, color, typography, and user experience. In summary, media production is about bringing content to life, while media design is about shaping and presenting that content in a visually appealing and effective way.
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Who knows of a portfolio course for Retail Design?
One option for a portfolio course in Retail Design is the New York School of Interior Design (NYSID). They offer a Portfolio Development course specifically tailored for students interested in pursuing a career in Retail Design. This course helps students create a professional portfolio showcasing their skills and projects related to retail spaces. Additionally, institutions such as the Fashion Institute of Technology (FIT) in New York City also offer courses and workshops focused on Retail Design and portfolio development.
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Should one study marketing and digital media or business administration?
The choice between studying marketing and digital media or business administration depends on one's career goals and interests. If someone is interested in the creative aspects of marketing, such as branding, advertising, and social media, then studying marketing and digital media would be a better fit. On the other hand, if someone is more interested in the overall management and operations of a business, then studying business administration would be more suitable. It is important to consider one's strengths, career aspirations, and the specific skills and knowledge they want to acquire before making a decision.
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Can a retail salesman/retail saleswoman accept a gift?
In most retail companies, it is against company policy for retail salespeople to accept gifts from customers. This is to avoid any appearance of favoritism or bribery, and to maintain a professional and unbiased relationship with customers. Accepting gifts could also create a conflict of interest and compromise the salesperson's integrity. Therefore, it is generally best for retail salespeople to politely decline any gifts offered by customers.
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