Products related to Services:
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Essentials of Services Marketing
For undergraduate courses in services marketing. As economies across the world continue to transition toward services, skills in marketing and managing services have never been more important.Essentials of Services Marketing, 4e, captures the reality of today’s world, incorporates recent academic and managerial thinking, and illustrates cutting-edge service concepts.Designed to provide a crisp introduction to key topics in the field, this book places marketing issues within a broader general management context and shows the relationships between the marketing, operations, IT, and human resources functions in service firms.
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Marketing Services : Competing Through Quality
Excellent service is the foundation for services marketing, contend Leonard Berry and A.Parasuraman in this companion volume to Delivering Quality Service.Building on eight years of research, the authors develop a model for understanding the relationship between quality and marketing in services and offer dozens of practical insights into ways to improve services marketing.They argue that superior service cannot be manufactured in a factory, packaged, and delivered intact to customers.Though an innovative service concept may give a company an initial edge, superior quality is vital to sustaining success. Berry and Parasuraman show that inspired leadership, a customer-minded corporate culture, an excellent service-system design, and effective use of technology and information are crucial to superior service quality and services marketing.When a company's service is excellent, customers are more likely to perceive value in transactions, spread favorable word-of-mouth impressions, and respond positively to employee-cross-selling efforts.The authors point out that a service company that does relatively little pre-sales marketing but is truly dedicated to delivering excellent quality service will have greater marketing effectiveness, higher customer retention, and more sales to existing customers than a company that emphasizes pre-sale marketing but falls short during actual service delivery.The focus of any company, they insist, must be customer satisfaction through integration of service quality throughout the entire system. Filled with examples, stories, and insights from senior executives, Berry and Parasuraman's new framework for effective marketing services contains the key to high-performance services marketing.
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Social Media and Library Services
This Second Edition presents research, theory, and practical applications for social media and libraries, providing insights into the life of the social library. Readers are introduced to the features of social sites that can be leveraged to create a unique and diversified library social media presence.The author explains how social media sites and services can be assessed based on a variety of attributes, such as visibility, voice, interaction, reach, impact, and reputation.This new edition addresses the changes in the social media landscape since the first edition was published as well as new issues that impact how libraries use social media.The author also addresses new issues that are impacting how libraries use social media, including changing algorithms, artificial intelligence, misinformation, privacy, moderation, policy issues, and more.
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Good Services : How to Design Services That Work
Service design is a rapidly growing area of interest in design and business management.There are a lot of books on how to get started, but this is the first book that describes what a 'good' service is and how to design one.This book lays out the essential principles for building services that work well for users.Demystifying what we mean by a 'good' and 'bad' service and describing the common elements within all services that mean they either work for users or don't. A practical book for practitioners and non-practitioners alike interested in better service delivery, this book is the definitive new guide to designing services that work for users.
Price: 17.99 £ | Shipping*: 3.99 £
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What exactly are iTunes media services?
iTunes media services refer to a range of digital media offerings provided by Apple through its iTunes platform. This includes music, movies, TV shows, podcasts, and audiobooks that users can purchase and download to their devices. iTunes also offers a streaming service called Apple Music, which allows users to access a vast library of songs for a monthly subscription fee. Overall, iTunes media services provide a convenient and comprehensive way for users to consume and enjoy various forms of digital media.
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How long have you been offering marketing services?
I have been offering marketing services for over 10 years. During this time, I have worked with a variety of clients across different industries, helping them develop and implement effective marketing strategies to achieve their business goals. My experience includes digital marketing, social media management, content creation, and branding. I am dedicated to staying updated on the latest marketing trends and techniques to provide the best possible service to my clients.
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What is the difference between production and services?
Production refers to the process of creating tangible goods, such as cars, clothing, or electronics. It involves the use of raw materials, machinery, and labor to manufacture physical products. On the other hand, services are intangible activities or benefits that are provided to customers, such as healthcare, education, or banking. Services are often performed by people and can involve a wide range of activities, from consulting to entertainment. While production involves the creation of physical goods, services focus on delivering intangible value to customers.
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How can students earn money through creative online services?
Students can earn money through creative online services by offering services such as graphic design, website development, content writing, social media management, and video editing on freelance platforms like Upwork, Fiverr, or Freelancer. They can also sell their artwork, photography, or digital products on platforms like Etsy, Redbubble, or Society6. Additionally, students can create and monetize their own blogs, YouTube channels, or online courses to generate income through advertising, sponsorships, or selling digital products.
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Services Marketing: People, Technology, Strategy (Ninth Edition)
Services Marketing: People, Technology, Strategy is the ninth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media, and case examples.This book takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research.It features cases and examples from all over the world and is suitable for students who want to gain a wider managerial view.
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My Revision Notes: Digital Support Services and Digital Business Services T Levels
Unlock your full potential with this revision guide that will guide you through the knowledge and skills you need to succeed in the Digital Support Services and Digital Business Services T Level core and pathway core exams. - Plan your own revision and focus on the areas you need to revise with key content summaries and revision activities for every topic- Understand key terms you will need for the exam with user-friendly definitions and a glossary- Breakdown and apply scientific and mathematic principles with clear worked examples- Use the exam tips to clarify key points and avoid making typical mistakes- Test yourself with end-of-topic questions and answers and tick off each topic as you complete it- Get ready for the exam with tips on approaching the paper, and sample exam questions
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Building Services, Technology and Design
Building Services, Technology and Design provides a concise guide to the installation and design of principal services in domestic and commercial buildings.It covers the level 2 module of The CIOB's Education Framework and is officially sanctioned by the CIOB as the recognised text for that module.The book combines theory, design and application in one volume and is supported throughout with illustrations, design examples, tables and charts. Services covered include: cold and hot water; heating; ventilation; air conditioning; gas; electricity; security; fire control; sanitation; drainage and transport systems. Building Services, Technology and Design is a core text for the CIOB level 2 module, as well as BTEC HNC/D building studies and degree courses in building.It is also an essential reference for all members of the facilities management and construction industry.
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The EU Digital Services Act
The EU Regulation on a Single Market for Digital Services (Digital Services Act, the 'DSA') is a comprehensive legal framework to regulate digital services and to tackle illegal activity online across the European Union.The DSA represents one of the main pillars of the EU's reform of the digital single market.It applies horizontally to online intermediaries operating in the EU, including online platforms such as social media, video-sharing platforms, online marketplaces, and search engines.The EU Digital Services Act: A Commentary serves as a reference work on the DSA, written by experts who have been closely involved in all steps of the law-making process, from the preparation of the proposal to the final negotiations, as well as its subsequent elaboration and application.This commentary provides a comprehensive article-by-article analysis that will allow the reader to navigate the provisions of this new, complex legal act.While being novel, the DSA does not enter a completely unchartered territory: numerous provisions draw inspiration from, or are applied together with, the provisions of other Acts and areas of EU law.This Commentary explores the jurisprudential origins of the provisions of the DSA and their articulation with other EU Acts, which will be essential for its interpretation and application. With a foreword by Maciej Szpunar, the First Advocate General at the EU Court of Justice, The EU Digital Services Act: A Commentary strikes a balance between a practical commentary and an academic analysis, and is aimed at legal practitioners, academics, and public authorities.
Price: 195.00 £ | Shipping*: 0.00 £
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What is the difference between media production and media design?
Media production involves the creation and execution of media content, such as films, television shows, and podcasts. It focuses on the technical and logistical aspects of bringing a media project to life, including filming, editing, and post-production. On the other hand, media design involves the conceptualization and visual representation of media content, such as graphic design, web design, and user interface design. It focuses on the artistic and creative aspects of media, including layout, color, typography, and user experience. In summary, media production is about bringing content to life, while media design is about shaping and presenting that content in a visually appealing and effective way.
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Why are Apple media services not being accepted?
Apple media services may not be accepted by some users due to a variety of reasons. One reason could be the high cost associated with Apple's media services, such as Apple Music and iTunes. Another reason could be the limited compatibility of Apple media services with non-Apple devices and platforms, which may be a barrier for users who use a variety of devices. Additionally, some users may have privacy concerns related to Apple's data collection and usage practices within their media services.
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Should one study marketing and digital media or business administration?
The choice between studying marketing and digital media or business administration depends on one's career goals and interests. If someone is interested in the creative aspects of marketing, such as branding, advertising, and social media, then studying marketing and digital media would be a better fit. On the other hand, if someone is more interested in the overall management and operations of a business, then studying business administration would be more suitable. It is important to consider one's strengths, career aspirations, and the specific skills and knowledge they want to acquire before making a decision.
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Why do smart services not work for PowerPoint design ideas?
Smart services may not work effectively for PowerPoint design ideas because design is a highly creative and subjective process that requires human intuition and understanding of visual aesthetics. Smart services may not be able to capture the nuances and subtleties that make a design visually appealing or impactful. Additionally, design ideas often need to be tailored to the specific audience, message, and branding, which may be challenging for smart services to interpret accurately. Ultimately, the human touch and creativity are essential in creating compelling and effective PowerPoint designs that resonate with the audience.
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