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Digital Media Production for Beginners
Written for the non-specialist media producer, this book offers a practical and engaging guide to basic digital media production using modern equipment and software. As media production tools and software become more pervasive and traditional media jobs scarcer, today’s media professionals are now expected to be content creators across multiple forms of media, often working with little more equipment than a smartphone.In this accessible manual, Griffey explains how well-crafted media can help sell products, bolster subscriptions, and influence public opinion—and how to go about crafting it in a landscape of high-speed social media consumption.Topics covered include the basics of photography, film, video, and audio production, as well as animation and building websites.Readers will learn not just how to shoot or record content, but also how to edit, compress, and share it, considering the most appropriate file types, equipment, software, and platforms to use for each scenario.After reading this book, students will understand best practices associated with almost every area of media production and possess the essential skills to get the job done. This book is an essential companion for students in communication disciplines, including PR, advertising, journalism, and marketing, looking for a solid grounding in digital media production to prepare them for the competitive job market.
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Consumer Goods Subscriptions : How to Win in Retail in the 21st Century
Digitalization has changed our economy and, with the imminent automation of consumption, is causing further major upheavals.Consumers are increasingly choosing subscriptions or season tickets to reduce the effort required to perform everyday activities such as buying clothes, preparing meals, listening to music, or city driving.This book focuses on subscriptions to consumer goods that consumers used to purchase in stationary retail stores. Consumer Goods Subscriptions describes the types of subscriptions that play a role in today's world and identifies the industries in which subscriptions will become particularly popular in the future.The authors define and differentiate four subscription types in terms of surprise and personalization.The book provides a step-by-step concept for successfully implementing subscriptions and shows how to optimize subscription revenues and profits.It will help retail managers to seize the opportunities of this new revenue model and respond to changing customer behavior with appropriate subscription services.
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Online SEO & Digital Media Marketing Diploma Course
Learn the basics of marketing with the Online SEO and Digital Media Marketing Diploma Course Includes modules on email marketing, SEO and social media (including Facebook and Twitter) Teaches you all you need to excel in the world of online marketing as a professional or beginner Focus on data analytics, SEO keywords, website monetisation and plugin installation Taught through video tutorials, online materials, recommended reading and assessments Includes 35 hours of guided learning hours made up of real-time contact and guidance Get a professional qualification endorsed by TQUK and Ofqual Awarding Organisation Accredited by CPD and awards 40 CPD points upon completion See Full Details for product specifications Save on the Online SEO and Digital Media Marketing Diploma Course - now only 7.99 pounds
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Collaborative Media : Production, Consumption, and Design Interventions
A thorough analysis of contemporary digital media practices, showing how people increasingly not only consume but also produce and even design media.With many new forms of digital media-including such popular social media as Facebook, Twitter, and Flickr-the people formerly known as the audience no longer only consume but also produce and even design media.Jonas Loewgren and Bo Reimer term this phenomenon collaborative media, and in this book they investigate the qualities and characteristics of these forms of media in terms of what they enable people to do.They do so through an interdisciplinary research approach that combines the social sciences and humanities traditions of empirical and theoretical work with practice-based, design-oriented interventions.Loewgren and Reimer offer analysis and a series of illuminating case studies-examples of projects in collaborative media that range from small multidisciplinary research experiments to commercial projects used by millions of people.Loewgren and Reimer discuss the case studies at three levels of analysis: society and the role of collaborative media in societal change; institutions and the relationship of collaborative media with established media structures; and tribes, the nurturing of small communities within a large technical infrastructure.They conclude by advocating an interventionist turn within social analysis and media design.
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Can you actually share digital newspaper subscriptions with other people?
No, most digital newspaper subscriptions are intended for individual use only and do not allow sharing with others. Sharing login credentials or access to a digital subscription with multiple people is typically a violation of the terms of service and can result in the account being suspended or terminated. If you want to share access to a newspaper with others, you may need to look into family or group subscription options that are specifically designed for multiple users.
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Does YouTube delete subscriptions?
YouTube does not delete subscriptions on its own. However, users may experience issues with their subscriptions disappearing due to technical glitches or changes in the platform's algorithm. In such cases, users can try troubleshooting steps like logging out and back in, clearing their cache and cookies, or contacting YouTube support for assistance. It is also important to regularly check and manage subscriptions to ensure they are up to date.
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What are gift subscriptions?
Gift subscriptions are a way to purchase a subscription to a service or product for someone else. It allows you to pay for a set period of time for the recipient to receive the benefits of the subscription. This can be a great gift idea for birthdays, holidays, or special occasions, as it provides the recipient with ongoing enjoyment and value. Gift subscriptions are available for a wide range of products and services, such as streaming services, magazines, beauty boxes, and more.
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How much do Twitch streamers earn from subscriptions and Amazon Prime subscriptions?
Twitch streamers typically earn 50% of the subscription fee, which is $4.99 per month for each subscriber. For Amazon Prime subscriptions, Twitch streamers receive $2.49 per month for each subscriber who links their Amazon Prime account to their Twitch account. The exact earnings can vary depending on the streamer's partnership agreement with Twitch.
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Content Production for Digital Media : An Introduction
This book provides an introduction to digital media content production in the twenty-first century.It explores the kinds of content production that are undertaken in professions that include journalism, public relations and marketing.The book provides an insight into content moderation and addresses the legal and ethical issues that content producers face, as well as how these issues can be effectively managed.Chapters also contain interviews with media professionals, and quizzes that allow readers to consolidate the knowledge they have gathered through their reading of that chapter.
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Digital and Social Media Marketing : A Results-Driven Approach
Now in its third edition, Digital and Social Media Marketing provides a practice-led approach to digital marketing.This highly regarded textbook combines academic theory with practical examples from a range of different organisations worldwide to highlight techniques for the development and maintenance of a successful digital presence.The book’s customisable models offer organisations a way to decipher their current situation and plan a clear road map for developing a marketing strategy appropriate for the digital era. This rich and accessible textbook has been fully updated to reflect the current global landscape.The content of this third edition has been expanded to:consider the concept of GDPR as a sound framework for responsible marketingoffer a greater focus on sustainable marketing throughout, linked to the UN Sustainable Development Goalsplace emphasis on the importance of crisis and reputation managementexplore the latest material in big data, data management and data privacycover the latest in martech trends, particularly related to automation, machine learning and artificial intelligenceprovide new case studies from China, India, Nigeria and across Asia, alongside student activities and questions designed to improve learning outcomesThis textbook provides a hands-on, user-friendly platform to turn skills and knowledge into a strategic advantage.It is ideal for advanced undergraduate, postgraduate and executive students of digital marketing and marketing strategy, as well as for practitioners aiming to be at the cutting edge of digital and social media marketing.Online resources include PowerPoint slides and a test bank.
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Predictable Profits : Transform Your Business from One-Off Sales to Recurring Revenue with Memberships and Subscriptions
Launch, grow, and scale your membership businessWhat if you could stop chasing one-off sales and build a business that pays you consistently, month after month? In Predictable Profits, membership expert Stu McLaren pulls back the curtain on how to create a thriving membership business that doesn’t just bring in revenue—but does so predictably, allowing you to focus on what truly matters. Drawing on nearly two decades of membership experience, Stu shares:· Three telltale signs that you have a perfect market for a membership site· How to effortlessly attract new members—even if you don’t like to “sell”· Why closing your doors will lead to faster and more explosive growth in your membership· A simple blueprint for creating irresistible content that keeps your members coming back for more· What to do in the first 30 days to triple the lifetime value of your membersPredictable Profits is packed with real-life success stories, actionable insights, and all the inspiration you need to build a membership site that does more than just generate revenue—it creates financial stability, positive impact, and ultimate freedom. Turn what you already know, love, and do into a thriving online business.This remarkable book will show you how.
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Social Media Marketing
The original, bestselling, and award-winning textbook on social media marketing, featuring all the essential topics, concepts, research, and practical application for study and career success. Now thoroughly updated in this fifth edition to reflect the latest developments in social media marketing research and practice, and with new case studies and examples, including brands such as Apple, Cadbury, LUSH Cosmetics and Zoom. A must-read for all students and practitioners of social media marketing. Tracy L. Tuten is a professor of marketing at Sofia University, USA.
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What are subscriptions, likes, and views on YouTube and social media?
Subscriptions on YouTube and social media platforms refer to the act of following a particular user's content, allowing their updates to appear in the subscriber's feed. Likes are a way for users to show their approval or support for a specific piece of content, while views represent the number of times a particular video or post has been watched. These metrics are important for content creators as they indicate the level of engagement and popularity of their content, which can in turn attract more subscribers and viewers.
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How much do Twitch streamers earn from subscriptions and from Amazon Prime subscriptions?
Twitch streamers typically earn 50% of the subscription fee, which is $4.99 per month for each subscriber. This means that for each subscriber, the streamer earns around $2.50. Additionally, Twitch streamers also receive a share of the revenue from Amazon Prime subscriptions that are linked to their Twitch accounts. This can vary, but it is generally around $2.50 per month for each Prime subscriber who links their account to the streamer's channel. Overall, the amount a Twitch streamer earns from subscriptions and Amazon Prime subscriptions can vary based on the number of subscribers and Prime users linked to their channel.
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How are Twitch subscriptions gifted?
Twitch subscriptions can be gifted by selecting the "Gift a Sub" option on a channel's subscription page. The gifter can choose the recipient from the list of viewers in the chat or enter their username manually. Once the gift subscription is purchased, the recipient will receive a notification and can start enjoying the benefits of the subscription, such as ad-free viewing and access to emotes.
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Which providers offer software subscriptions?
Many software providers offer software subscriptions, including Microsoft with its Office 365 suite, Adobe with its Creative Cloud subscription, and Salesforce with its various cloud-based software solutions. Other providers like Google, Dropbox, and Slack also offer software subscriptions for their productivity and collaboration tools. These subscriptions typically provide users with access to the latest software updates, cloud storage, and other premium features for a monthly or annual fee.
* All prices are inclusive of VAT and, if applicable, plus shipping costs. The offer information is based on the details provided by the respective shop and is updated through automated processes. Real-time updates do not occur, so deviations can occur in individual cases.