Products related to Value:
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Value and the Media : Cultural Production and Consumption in Digital Markets
Value is seldom discussed in its own right, though it is of utmost importance to our relations with media texts and cultural objects, as we constantly make judgements of various kinds with respect to them.This book focuses on how value - aesthetic, political and social and economic value - is produced in contemporary media and cultural production.Contending that value is not constituted by the essence of a thing, but is rather produced in social relations, through negotiations and justifications, Value and the Media discusses changes in the cultural industries over the past two decades, emphasising the rise of new, digital media, and the opportunities that these afford for the production and consumption of media texts and objects. Richly illustrated with examples from the UK, USA and Europe, this volume explores a range of media: both old mass media and new personal media, with a constant focus on the importance of both for our understanding of the changes that have occurred on the media landscape and their implications for the production of value.As such, this book will be of interest to social scientists and theorists working in the fields of cultural and media studies, popular culture, and consumption.
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Digital Content Marketing : Creating Value in Practice
Digital Content Marketing: Creating Value in Practice introduces the principles of the content marketing discipline and serves as a guide to any professional or student who wants to learn how to successfully plan and implement digital content marketing strategies and tactics. Filled with contemporary examples of the most successful creative content marketing practices, case studies and professional advice from subject experts, this text offers an in-depth view of the world of content marketing from a value-based perspective.The textbook also includes practical advice on content marketing ideation, content management and content curation, as well as offering recommendations for the best content marketing software. The textbook offers a good balance of both theory and practice and is suitable for advanced undergraduate students and postgraduate students studying content marketing, digital marketing or social media marketing.Support material includes an instructor manual, chapter-by-chapter PowerPoint slides and a test bank of exam questions.
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Sustainable Marketing and Customer Value
Anticipating that marketing will experience a strategic change in the new normal post COVID-19, this book sets out to capture interesting insights from researchers and practitioners through in-depth research on the myriad aspects of industrial transformation.It discusses the facets in which markets can be reached sustainably delivering value to people, planet and create prosperity.Sustainable Marketing and Customer Value establishes an overview and framework for major ideas that connect marketing, consumption and sustainability.It addresses dominant areas of research of sustainability from the marketing perspective, the origin of interest in sustainability, as well as the practice of deprioritising sustainability ideas in pursuit of short-term business goals.Research scholars and business students will find this book of primary relevance, but it is also written for marketing academics and professionals, especially those in large corporations.
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Digital Media in Teaching and its Added Value
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What is the difference between media production and media design?
Media production involves the creation and execution of media content, such as films, television shows, and podcasts. It focuses on the technical and logistical aspects of bringing a media project to life, including filming, editing, and post-production. On the other hand, media design involves the conceptualization and visual representation of media content, such as graphic design, web design, and user interface design. It focuses on the artistic and creative aspects of media, including layout, color, typography, and user experience. In summary, media production is about bringing content to life, while media design is about shaping and presenting that content in a visually appealing and effective way.
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Should one study marketing and digital media or business administration?
The choice between studying marketing and digital media or business administration depends on one's career goals and interests. If someone is interested in the creative aspects of marketing, such as branding, advertising, and social media, then studying marketing and digital media would be a better fit. On the other hand, if someone is more interested in the overall management and operations of a business, then studying business administration would be more suitable. It is important to consider one's strengths, career aspirations, and the specific skills and knowledge they want to acquire before making a decision.
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Does a record lose value due to a production error?
Yes, a record can lose value due to a production error. Production errors can affect the sound quality of the record, such as skipping or distortion, which can significantly decrease its value to collectors and enthusiasts. Additionally, production errors can also affect the physical condition of the record, such as warping or scratches, which can further diminish its value. In some cases, production errors can even make a record unplayable, rendering it essentially worthless to collectors.
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How reliable are digital marketing agencies?
The reliability of digital marketing agencies can vary depending on the agency itself. Some agencies have a proven track record of delivering successful results for their clients, while others may not be as reliable. It is important to do thorough research, read reviews, and ask for case studies before choosing a digital marketing agency to ensure they have the expertise and experience to meet your specific needs. Communication and transparency are also key factors in determining the reliability of a digital marketing agency.
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Personal Brand Management : Marketing Human Value
This book is the definitive resource for understanding the phenomena and process of personal brand management as it becomes increasingly valued in a global economy.By providing a research-based, theoretical framework, the author distills the concept of personal branding as it is applicable to individuals throughout all stages of career development as well as across industries and disciplines. Extensively researched with numerous case studies, this book clearly outlines the strategic process of evaluating the economic value of a personal brand to manage and scale it accordingly.The author, an expert in the field of personal brand strategy and management, argues that a business is what a person or organization does, but the brand is what people expect from that person or organization.The two must align, and the book’s conceptual framework explains the theory and practice behind personal branding to accomplish this synergism. The consequenceof the digital age is unprecedented visibility for individuals and businesses.As they engage with one another in more and more virtual spaces, the need for understanding and managing the evolving complexity of this ‘personal’ engagement is an economic reality.For this reason, the framework in this title provides insight and perspective on all phases of a brand in its recursive life cycle both on and offline.By providing clarity and structure to the topic as well as practical theory for its application, this title is the ultimate primer on personal branding in theory and practice.
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Design to Value : The architecture of holistic design and creative technology
What opportunities does Design to Value afford the built environment?Design to Value is a commitment to process above all else.Well understood and applied in the manufacturing industries, its potential is only now starting to be realised in architecture, engineering and construction.It challenges designers to lead the way in creating more innovative and stakeholder-centric analyses, workflows, construction techniques and products.Through architectural thinking, value in the built environment can be maximised.Seeking to create deep and lasting impacts on industry, society and the planet, Design to Value rejects architecture’s current professional services model.The design and delivery stages of traditional procurement routes are not sustainable, and Design to Value outlines a new path for informed design processes. Bryden Wood, leading international expert in Modern Methods of Construction (MMC) and the Platform approach to Design for Manufacture and Assembly (P-DfMA), has spent the last fifteen years developing Design to Value as part of a new framework for the future of the design and construction industry.In this essential book, the practice challenges architects and the wider industry to think differently about how value is generated, enhanced and retained in the built realm, providing a method that will improve outcomes for architects, clients, industries and society.Architects must bend and break habitual processes to build better systems, better buildings and better futures.Features:Over 125 images, including photographs, sketches and diagramsOver 20 international case studies, including those from Canada, France, India, Italy, Japan, Saudi Arabia and USAProjects from leading practices, such as Atelier Bow-Wow, BIG, David Miller Architects, Kieran Timberlake and Lacaton & Vassal, as well as Bryden Wood.
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Using Creativity and Data in Marketing : Unlocking Creative Value with Insight and Imagination
The availability of data analytics has turned the marketing world upside down, but data is only part of the picture.The ability to take the data and blend it with creative thinking is now an essential skill for any marketer looking to create truly impactful campaigns. Creative Marketing in a Data Driven Age is a practical approach to how you can transform quantitative data into groundbreaking creative strategies.It features original research, encapsulating insights from in-depth interviews with senior global marketers at the forefront of this evolution from brands such as MARS, Diageo, Bose, P&G and Boots.They share firsthand experiences and lessons on harnessing data to drive creativity, offering readers an exclusive look into successful data-informed campaigns. Designed to challenge conventional marketing and advertising wisdom, the book delves into emerging theories and practices, charting a course through unexplored aspects of data-driven creativity.From how to practically interpret data, to taking that creative leap from insights to ideas, this book equips marketers with the tools to create more resonant and effective campaigns in a data-rich world.
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Digital Media Production for Beginners
Written for the non-specialist media producer, this book offers a practical and engaging guide to basic digital media production using modern equipment and software. As media production tools and software become more pervasive and traditional media jobs scarcer, today’s media professionals are now expected to be content creators across multiple forms of media, often working with little more equipment than a smartphone.In this accessible manual, Griffey explains how well-crafted media can help sell products, bolster subscriptions, and influence public opinion—and how to go about crafting it in a landscape of high-speed social media consumption.Topics covered include the basics of photography, film, video, and audio production, as well as animation and building websites.Readers will learn not just how to shoot or record content, but also how to edit, compress, and share it, considering the most appropriate file types, equipment, software, and platforms to use for each scenario.After reading this book, students will understand best practices associated with almost every area of media production and possess the essential skills to get the job done. This book is an essential companion for students in communication disciplines, including PR, advertising, journalism, and marketing, looking for a solid grounding in digital media production to prepare them for the competitive job market.
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What is the difference between a production chain and a value chain?
A production chain focuses on the physical process of creating a product, from raw materials to the final product, while a value chain includes all activities that add value to the product, such as design, marketing, distribution, and customer service. The value chain encompasses the entire process from production to consumption, whereas the production chain is more focused on the manufacturing aspect. In essence, the value chain looks at the broader picture of how value is created and delivered to customers, while the production chain is more specific to the manufacturing process.
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How to design the production?
To design the production, it is important to first understand the requirements and goals of the production. This includes determining the target audience, the message or story to be conveyed, and the resources available. Once these factors are understood, a production plan can be developed, outlining the necessary steps, timeline, and budget. This plan should consider all aspects of the production, including casting, scripting, set design, costume and makeup, lighting, sound, and post-production. Collaboration and communication among the production team are essential to ensure a cohesive and successful production.
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What is artificial environmental design and transportation value in a city?
Artificial environmental design in a city refers to the intentional creation of green spaces, parks, and sustainable infrastructure to improve the overall environmental quality of the urban environment. This can include the implementation of green roofs, urban gardens, and the preservation of natural habitats within the city. Transportation value in a city refers to the accessibility and efficiency of transportation options, including public transit, bike lanes, and pedestrian-friendly infrastructure. Both artificial environmental design and transportation value are important for creating a more sustainable and livable city, as they can reduce pollution, improve air quality, and promote healthier and more active lifestyles for residents.
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What is artificial environmental design and traffic value in a city?
Artificial environmental design in a city refers to the intentional planning and creation of green spaces, parks, and sustainable infrastructure to enhance the overall quality of the urban environment. This includes incorporating elements such as green roofs, vertical gardens, and pedestrian-friendly pathways to improve air quality, reduce noise pollution, and provide recreational spaces for residents. Traffic value in a city refers to the efficient flow of vehicles, pedestrians, and public transportation systems to minimize congestion, improve safety, and enhance accessibility. By carefully designing the urban landscape and transportation networks, cities can create a more sustainable and livable environment for their residents.
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