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  • Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit
    Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit

    Killing your current marketing structure may be the only way to save it!Two of the world’s top marketing experts reveal the next level of breakthrough success—transforming your marketing strategy into a standalone profit center. What if everything we currently know about marketing is what is holding us back?Over the last two decades, we’ve watched the entire world change the way it buys and stays loyal to brands.But, marketing departments are still operating in the same, campaign-centric, product-led operation that they have been following for 75 years.The most innovative companies around the world have achieved remarkable marketing results by fundamentally changing their approach.By creating value for customers through the use of owned media and the savvy use of content, these businesses have dramatically increased customer loyalty and revenue.Some of them have even taken it to the next step and developed a marketing function that actually pays for itself. Killing Marketing explores how these companies are ending the marketing as we know it—in favor of this new, exciting model.Killing Marketing provides the insight, approaches, and examples you need to understand these disruptive forces in ways that turn your marketing from cost center to revenue creator.This book builds the case for, literally, transforming the purpose of marketing within your organization.Joe Pulizzi and Robert Rose of the Content Marketing Institute show how leading companies are able sell the very content that propels their marketing strategy.You’ll learn how to:* Transform all or part of your marketing operation into a media company* Integrate this new operation into traditional marketing efforts* Develop best practices for attracting and retaining audiences * Build a strategy for competing against traditional media companies * Create a paid/earned media strategy fueled by an owned media strategyRed Bull, Johnson & Johnson, Disney and Arrow Electronics have succeeded in what ten years ago would have been deemed impossible.They continue to market their products as they always have, and, through their content-driven and audience-building initiatives, they drive value outside the day-to-day products they sell—and monetize it directly.Killing Marketing rewrites the rules of marketing—enabling you to make the kind of transition that turns average companies into industry legends.

    Price: 31.99 £ | Shipping*: 0.00 £
  • Charge For add logo freight cost or shipping cost or new resend cost extra cost
    Charge For add logo freight cost or shipping cost or new resend cost extra cost

    Charge For add logo freight cost or shipping cost or new resend cost extra cost

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  • Charge For add logo freight cost or shipping cost or new resend cost extra cost
    Charge For add logo freight cost or shipping cost or new resend cost extra cost

    Charge For add logo freight cost or shipping cost or new resend cost extra cost

    Price: 0.01 € | Shipping*: 407.10 €
  • Low-Cost Jigs, Fixtures and Gages for Limited Production
    Low-Cost Jigs, Fixtures and Gages for Limited Production

    Covering over 100 specific topics, this book offers many low-cost approaches to short-run tooling: How to improve product interchangeability and accuracy, lower your labor costs, and shorten manufacturing times. 14 detailed chapters cover: universal tooling concepts, combining parts and operations, developing mulitpart tools, coordinate measuring machines, numerical control, computerized tooling systems.

    Price: 65.95 £ | Shipping*: 0.00 £
  • What is the difference between media production and media design?

    Media production involves the creation and execution of media content, such as films, television shows, and podcasts. It focuses on the technical and logistical aspects of bringing a media project to life, including filming, editing, and post-production. On the other hand, media design involves the conceptualization and visual representation of media content, such as graphic design, web design, and user interface design. It focuses on the artistic and creative aspects of media, including layout, color, typography, and user experience. In summary, media production is about bringing content to life, while media design is about shaping and presenting that content in a visually appealing and effective way.

  • How much does online marketing cost?

    The cost of online marketing can vary widely depending on the specific strategies and tactics used, as well as the size and scope of the campaign. Some common expenses to consider include website development and maintenance, search engine optimization (SEO), pay-per-click advertising, social media marketing, email marketing, and content creation. Additionally, the cost of online marketing can also depend on whether a business chooses to handle it in-house or outsource to a marketing agency. Overall, the cost of online marketing can range from a few hundred dollars per month for small businesses to thousands of dollars per month for larger companies with more extensive marketing needs.

  • Should one study marketing and digital media or business administration?

    The choice between studying marketing and digital media or business administration depends on one's career goals and interests. If someone is interested in the creative aspects of marketing, such as branding, advertising, and social media, then studying marketing and digital media would be a better fit. On the other hand, if someone is more interested in the overall management and operations of a business, then studying business administration would be more suitable. It is important to consider one's strengths, career aspirations, and the specific skills and knowledge they want to acquire before making a decision.

  • Which post-production products cost money?

    Post-production products that typically cost money include editing software, color grading tools, visual effects software, sound editing software, and music licensing for soundtracks. Additionally, hiring professionals such as editors, colorists, visual effects artists, and sound engineers also incur costs. Other expenses may include storage solutions for large video files and distribution fees for delivering the final product to clients or audiences.

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  • Websites That Work : 10 Low Cost, High ROI Internet Marketing Strategies
    Websites That Work : 10 Low Cost, High ROI Internet Marketing Strategies


    Price: 19.95 £ | Shipping*: 3.99 £
  • The Cost
    The Cost


    Price: 21.99 £ | Shipping*: 3.99 £
  • High Cost
    High Cost

    This is the heroic journey of the damsel in distress.What happens when a Princess is imprisoned and there is no Prince to save her?What happens when she must be her own savior even in the face of a faceless enemy whose numbers are legion?This is that story. Think 300 Meets Cinderella if, of course, it was written by Edgar Allen Poe. Meet Constance. Before becoming a princess, she was merely a maid who washed dishes by day and by night slept upon a bookshelf in the village library.But now, she is heir to a throne and has her own servants.She expected neither wealth nor pomp in this life. Never hoped to find a prince who longed to find her.Never even believed a happily ever after was possible. She should have trusted her instincts. For in the days after her wedding day, when life was to be settled, complete, dark clouds of war begin to blot out the sunrises that follow.When her new husband, the Captain of the Guard, is forced to leave her and go to battle, the annuls of his exploits are horrible, but even more terrifying is the day his letters stopped coming. And when the Castle Keep, which promised safety and protection, is burned to the ground, there is no one there to save Princess Constance, save Princess Constance herself.For those who have ever felt trapped, lost, belittled, abused, broken, and a prisoner of life, take heart, for it still could be worse. And for Constance, a princess who does not yet even know how to be a princess, it will be.

    Price: 26.99 £ | Shipping*: 3.99 £
  • Low Cost
    Low Cost

    One objective of this book is to study the budget for each individual project, as far as possible, in terms of construction methods and materials, energy and sustainability factors, in order to carry out a global evaluation.In effect, a means of evaluating interesting sources of information relevant to the quality of life, the economy, eco-system and other minor considerations.Whether partially or totally prefabricated, all of the designs illustrate the inherent capacity of many architects to design properties which are more appealing and intelligent, sustainable, economical, with low maintenance costs and reduced energy consumption and, it goes without saying, more agreeable living accommodation.All of this demonstrates the determination to create something unique within a very tight budget.

    Price: 19.99 £ | Shipping*: 3.99 £
  • How much does a marketing degree cost?

    The cost of a marketing degree can vary widely depending on the type of institution and the location. On average, a bachelor's degree in marketing from a public university can cost anywhere from $10,000 to $30,000 per year for in-state students, while out-of-state students may pay more. Private universities can be even more expensive, with annual tuition ranging from $20,000 to $50,000 or more. Additionally, there may be additional costs for books, materials, and other fees. It's important to research and compare the costs of different programs before making a decision.

  • How much do digital application photos cost?

    The cost of digital application photos can vary depending on the service provider and the quality of the photos. On average, digital application photos can range from $10 to $50. Some professional photography studios may charge more for a session that includes digital application photos, while online services or DIY options may be more affordable. It's important to research different options and compare prices to find the best deal for your needs.

  • How much does clothing production cost in Germany?

    Clothing production costs in Germany can vary depending on factors such as the type of clothing, materials used, and production methods. Generally, labor costs in Germany are higher compared to countries with lower wages, which can contribute to higher production costs. Additionally, Germany has strict environmental and labor regulations that can also impact production costs. Overall, clothing production in Germany is considered to be more expensive compared to some other countries, but the quality and craftsmanship are often valued by consumers.

  • How much does the digital camera cost new?

    The cost of a new digital camera can vary widely depending on the brand, model, and features. Entry-level digital cameras can be found for around $100-$300, while high-end professional cameras can cost upwards of $2000 or more. It's important to consider your budget and the specific features you need when shopping for a new digital camera.

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