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  • Experiential Marketing : Integrated Theory & Strategic Application
    Experiential Marketing : Integrated Theory & Strategic Application

    At a time when brand exposure is almost limitless, and ads have become more personalized than ever before, how do brands stand out and still win your attention? Having previously struggled to assert its credibility theoretically and amongst executives, experiential marketing now forms a core feature of most marketing practices.This book resets the perspective on the experience as an effective means of achieving corporate marketing objectives in a way that is structured, purposeful and measurable. Featuring over 40 examples from brands such as Netflix, Lego, Coca Cola, Vans, Asics and Sweaty Betty, this book revisits the theory around this type of marketing and shows you how to better integrate experiential marketing with other areas of marketing communications.The implementation model provided will help you develop robust campaigns that support overall marketing objectives and provide clarity on effectiveness to executives through a mechanism called Return on Integrated Experience (ROIE). Experiential Marketing faces new challenges in a post-Covid era – this book will be the basis for overcoming those challenges and providing opportunities to marketers everywhere. Rose Leahy is a lecturer and research supervisor in the area of marketing in Munster Technological University, Ireland. Pio Fenton is Head of Department of Marketing and International Business at Munster Technologicla University, Ireland. Holly Barry is a Brand Strategist at Barry Group, a leading wholesale distribution company in Cork, Ireland.

    Price: 47.99 £ | Shipping*: 0.00 £
  • Production Kubernetes : Building Successful Application Platforms
    Production Kubernetes : Building Successful Application Platforms

    Kubernetes has become the dominant container orchestrator, but many organizations that have recently adopted this system are still struggling to run actual production workloads.In this practical book, four software engineers from VMware bring their shared experiences running Kubernetes in production and provide insight on key challenges and best practices. The brilliance of Kubernetes is how configurable and extensible the system is, from pluggable runtimes to storage integrations.For platform engineers, software developers, infosec, network engineers, storage engineers, and others, this book examines how the path to success with Kubernetes involves a variety of technology, pattern, and abstraction considerations. With this book, you will:Understand what the path to production looks like when using KubernetesExamine where gaps exist in your current Kubernetes strategyLearn Kubernetes's essential building blocks--and their trade-offsUnderstand what's involved in making Kubernetes a viable location for applicationsLearn better ways to navigate the cloud native landscape

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  • Dynamics 365 Marketing Additional Non-Prod Application (NCE)
    Dynamics 365 Marketing Additional Non-Prod Application (NCE)

    Dynamics 365 Marketing Additional Non-Prod Application (NCE) (CFQ7TTC0LHWM:0001)

    Price: 2006.39 £ | Shipping*: 0.00 £
  • Medical Instrumentation : Application and Design
    Medical Instrumentation : Application and Design

    Provides a comprehensive overview of the basic concepts behind the application and designs of medical instrumentation This premiere reference on medical instrumentation describes the principles, applications, and design of the medical instrumentation most commonly used in hospitals.It places great emphasis on design principles so that scientists with limited background in electronics can gain enough information to design instruments that may not be commercially available.The revised edition includes new material on microcontroller-based medical instrumentation with relevant code, device design with circuit simulations and implementations, dry electrodes for electrocardiography, sleep apnea monitor, Infusion pump system, medical imaging techniques and electrical safety.Each chapter includes new problems and updated reference material that covers the latest medical technologies. Medical Instrumentation: Application and Design, Fifth Edition covers general concepts that are applicable to all instrumentation systems, including the static and dynamic characteristics of a system, the engineering design process, the commercial development and regulatory classifications, and the electrical safety, protection, codes and standards for medical devices.The readers learn about the principles behind various sensor mechanisms, the necessary amplifier and filter designs for analog signal processing, and the digital data acquisition, processing, storage and display using microcontrollers.The measurements of both cardiovascular dynamics and respiratory dynamics are discussed, as is the developing field of biosensors.The book also covers general concepts of clinical laboratory instrumentation, medical imaging, various therapeutic and prosthetic devices, and more. Emphasizes design throughout so scientists and engineers can create medical instrumentsUpdates the coverage of modern sensor signal processingNew material added to the chapter on modern microcontroller useFeatures revised chapters, descriptions, and references throughoutIncludes many new worked out examples and supports student problem-solvingOffers updated, new, and expanded materials on a companion webpageSupplemented with a solutions manual containing complete solutions to all problems Medical Instrumentation: Application and Design, Fifth Edition is an excellent book for a senior to graduate-level course in biomedical engineering and will benefit other health professionals involved with the topic.

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  • How to design the application portfolio for media design?

    When designing an application portfolio for media design, it is important to showcase a variety of skills and styles. Include a range of projects that demonstrate proficiency in graphic design, web design, animation, and other relevant areas. Make sure to highlight your creativity, technical skills, and ability to work with different media formats. Organize your portfolio in a visually appealing and easy-to-navigate manner, with clear descriptions of each project and your role in it. Additionally, consider including any relevant work experience, internships, or freelance projects to provide a comprehensive view of your capabilities in media design.

  • How would you design an application as a media designer?

    As a media designer, I would start by understanding the target audience and their needs. I would then create a user-friendly interface that is visually appealing and easy to navigate. I would incorporate multimedia elements such as images, videos, and animations to enhance the user experience. Additionally, I would ensure that the application is responsive and optimized for different devices. Finally, I would continuously gather feedback from users to make improvements and updates to the application.

  • Can I get my application portfolio for media design back?

    Yes, you can request to get your application portfolio for media design back. It is important to reach out to the appropriate department or individual who handled your application process and inquire about the procedure for retrieving your portfolio. They may have specific guidelines or timelines for returning application materials, so it is best to communicate with them directly to ensure a smooth process.

  • Will I get my application portfolio for media design back?

    I'm an AI and do not have access to personal information or the ability to predict specific outcomes. I recommend reaching out directly to the organization or individual responsible for handling your application portfolio for media design. They will be able to provide you with the most accurate information regarding the return of your portfolio.

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  • Hands-On Enterprise Application Development with Python : Design data-intensive Application with Python 3
    Hands-On Enterprise Application Development with Python : Design data-intensive Application with Python 3

    Architect scalable, reliable, and maintainable applications for enterprises with PythonKey FeaturesExplore various Python design patterns used for enterprise software developmentApply best practices for testing and performance optimization to build stable applicationsLearn about different attacking strategies used on enterprise applications and how to avoid themBook DescriptionDynamically typed languages like Python are continuously improving.With the addition of exciting new features and a wide selection of modern libraries and frameworks, Python has emerged as an ideal language for developing enterprise applications.Hands-On Enterprise Application Development with Python will show you how to build effective applications that are stable, secure, and easily scalable. The book is a detailed guide to building an end-to-end enterprise-grade application in Python.You will learn how to effectively implement Python features and design patterns that will positively impact your application lifecycle.The book also covers advanced concurrency techniques that will help you build a RESTful application with an optimized frontend.Given that security and stability are the foundation for an enterprise application, you’ll be trained on effective testing, performance analysis, and security practices, and understand how to embed them in your codebase during the initial phase.You’ll also be guided in how to move on from a monolithic architecture to one that is service oriented, leveraging microservices and serverless deployment techniques. By the end of the book, you will have become proficient at building efficient enterprise applications in Python. What you will learnUnderstand the purpose of design patterns and their impact on application lifecycleBuild applications that can handle large amounts of data-intensive operationsUncover advanced concurrency techniques and discover how to handle a large number of requests in productionOptimize frontends to improve the client-side experience of your applicationEffective testing and performance profiling techniques to detect issues in applications early in the development cycleBuild applications with a focus on securityImplement large applications as microservices to improve scalabilityWho this book is forIf you’re a developer who wants to build enterprise-grade applications, this book is for you.Basic to intermediate-level of programming experience with Python and database systems is required to understand the concepts covered in this book.

    Price: 39.99 £ | Shipping*: 0.00 £
  • The Vacuum Interrupter : Theory, Design, and Application
    The Vacuum Interrupter : Theory, Design, and Application

    Title: The Vacuum Interrupter: Theory, Design, and ApplicationShelving guide: Electrical EngineeringDr. Paul Slade draws from his nearly six decades of active experience to develop this second edition of The Vacuum Interrupter: Theory, Design, and Application.This book begins by discussing the design requirements for high voltage vacuum interrupters and then the contact requirements to interrupt the vacuum arc.It then continues by describing the various applications in which the vacuum interrupter is generally utilized. Part 1 of this book begins with a detailed review of the vacuum breakdown process.It continues by covering the steps necessary for the design and the manufacture of a successful vacuum interrupter.The vacuum arc is then discussed, including how it is affected as a function of current.An overview of the development and use of practical contact materials, along with their advantages and disadvantages, follows.Contact designs that are introduced to control the high current vacuum arc are also analyzed. Part 2, on application, begins with a discussion of the arc interruption process for low current and high current vacuum arcs.It examines the voltage escalation phenomenon that can occur when interrupting inductive circuits.The occurrence of contact welding for closed contacts subjected to the passage of high currents, and for contacts when closing on high currents, is explored.The general requirements for the successful manufacture and testing of vacuum circuit breakers is then presented.The general application of vacuum interrupters to switch load currents, especially when applied to capacitor circuits, is also given.The interruption of high short circuit currents is presented along with the expected performance of the two major contact designs. Owing to the ever-increasing need for environmentally friendly circuit protection devices, the development and application of the vacuum interrupter will only increase in the future.At present the vacuum circuit breaker is the technology of choice for distribution circuits (5kV to 40.5kV).It is increasingly being applied to transmission circuits (72.5kV to 242kV).In the future, its application for protecting high voltage DC networks is assured. Audience This is a practical source book for engineers and scientists interested in studying the development and application of the vacuum interrupter Research scientists in industry and universities Graduate students beginning their study of vacuum interrupter phenomena Design engineers applying vacuum interrupters in vacuum switches, vacuum contactors, vacuum circuit breakers, and vacuum contactors It provides a unique and comprehensive review of all aspects of vacuum interrupter technology for those new to the subject and for those who wish to obtain a deeper understanding of its science and application Scientists and engineers, who are beginning their research into vacuum breakdown and aspects of the vacuum arc, will find the extensive bibliography and phenomenological descriptions to be a useful introduction

    Price: 61.99 £ | Shipping*: 0.00 £
  • Optimum Type: Custom Typography Design and Application
    Optimum Type: Custom Typography Design and Application

    This book features examples of different types of custom-designed lettering - from digital typefaces to printed matter and handwriting - and their practical applications. When we read, our brain is decoding a series of abstract symbols and synthesising the results into complex ideas.Really, then, we see before we read. We recognise the character of a word before we ascertain its meaning.A tailor-made creative type takes advantage of this effect to visualise a specific brand, deliver its image and message and make it stand out among the crowd.To create an optimum type, a designer must understand the brand's philosophy, communicate with the client, feel with his empathy, and achieve a perfect solution with his professional skills. This publication features over a hundred custom types created by designers and agencies within diverse cultural contexts.Readers of this book will learn lessons from these creatives' work processes and be inspired to design types that satisfy their clients and wow their viewers. AUTHOR: Wang Shaoqiang is a professor at the Guangzhou Academy of Fine Arts (China) and Doctoral Supervisor at the College of Arts and Humanities of the Macau University of Science and Technology.He is a prolific editor whose titles focus on design, art and life.He is also the editor of Design 360 magazine and Asia-Pacific Design yearbook.He has been invited to lecture at numerous universities, design academies and organisations, and he has been a jury member for China's most prestigious design and illustration awards. SELLING POINTS: . The book completes our series of previously published typography books.Together, this volume, Typography Now and Typography for Screen offer a comprehensive understanding of typography. . Cutting-edge typography and examples of how it is applied. . Wang Shaoqiang is a prolific and renowned editor with a solid background in design and architecture books and a large base of followers. 680 colour illustrations

    Price: 39.99 £ | Shipping*: 0.00 £
  • Digital Media Production for Beginners
    Digital Media Production for Beginners

    Written for the non-specialist media producer, this book offers a practical and engaging guide to basic digital media production using modern equipment and software. As media production tools and software become more pervasive and traditional media jobs scarcer, today’s media professionals are now expected to be content creators across multiple forms of media, often working with little more equipment than a smartphone.In this accessible manual, Griffey explains how well-crafted media can help sell products, bolster subscriptions, and influence public opinion—and how to go about crafting it in a landscape of high-speed social media consumption.Topics covered include the basics of photography, film, video, and audio production, as well as animation and building websites.Readers will learn not just how to shoot or record content, but also how to edit, compress, and share it, considering the most appropriate file types, equipment, software, and platforms to use for each scenario.After reading this book, students will understand best practices associated with almost every area of media production and possess the essential skills to get the job done. This book is an essential companion for students in communication disciplines, including PR, advertising, journalism, and marketing, looking for a solid grounding in digital media production to prepare them for the competitive job market.

    Price: 37.99 £ | Shipping*: 0.00 £
  • Can you help me with my application for media design?

    Yes, I can certainly help you with your application for media design. I can provide guidance on creating a strong portfolio, writing a compelling personal statement, and preparing for any interviews or assessments that may be part of the application process. Feel free to ask me any specific questions or share any materials you would like me to review.

  • What is a creative application?

    A creative application is a software program or tool that allows users to express their creativity, ideas, and imagination through various mediums such as art, music, design, or writing. These applications often provide users with a platform to create, edit, and manipulate digital content in innovative ways, enabling them to produce unique and original work. Creative applications can range from graphic design software like Adobe Photoshop to music production tools like Ableton Live, offering a wide range of possibilities for individuals to explore and showcase their creative talents.

  • What is the difference between media production and media design?

    Media production involves the creation and execution of media content, such as films, television shows, and podcasts. It focuses on the technical and logistical aspects of bringing a media project to life, including filming, editing, and post-production. On the other hand, media design involves the conceptualization and visual representation of media content, such as graphic design, web design, and user interface design. It focuses on the artistic and creative aspects of media, including layout, color, typography, and user experience. In summary, media production is about bringing content to life, while media design is about shaping and presenting that content in a visually appealing and effective way.

  • Should one study marketing and digital media or business administration?

    The choice between studying marketing and digital media or business administration depends on one's career goals and interests. If someone is interested in the creative aspects of marketing, such as branding, advertising, and social media, then studying marketing and digital media would be a better fit. On the other hand, if someone is more interested in the overall management and operations of a business, then studying business administration would be more suitable. It is important to consider one's strengths, career aspirations, and the specific skills and knowledge they want to acquire before making a decision.

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