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Retooling Politics : How Digital Media Are Shaping Democracy
Donald Trump, the Arab Spring, Brexit: digital media have provided political actors and citizens with new tools to engage in politics.These tools are now routinely used by activists, candidates, non-governmental organizations, and parties to inform, mobilize, and persuade people.But what are the effects of this retooling of politics?Do digital media empower the powerless or are they breaking democracy?Have these new tools and practices fundamentally changed politics or is their impact just a matter of degree?This clear-eyed guide steps back from hyperbolic hopes and fears to offer a balanced account of what aspects of politics are being shaped by digital media and what remains unchanged.The authors discuss data-driven politics, the flow and reach of political information, the effects of communication interventions through digital tools, their use by citizens in coordinating political action, and what their impact is on political organizations and on democracy at large.
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Big Brands Are Watching You : Marketing Social Justice and Digital Culture
How is morality understood in the marketplace? Why do brands speak out about certain issues of injustice and not others? And what is influencer culture’s role in social and political activism?Big Brands Are Watching You? investigates corporate culture, from the branding of companies and nations to television portrayals of big business and the workplace.Francesca Sobande analyzes media, interviews, survey responses, and ephemera from the history of advertising as well as exhibitions in London, brand stores in Amsterdam, a music festival in Las Vegas, and archives in Washington, DC, to illuminate the world of branding.
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Influence : How social media influencers are shaping our digital future
Digital influencing is one of the most exciting and disruptive new media industries, forecast to be worth over £10bn by 2020.Influencers now dominate the digital world and, when it comes to growth, they are consistently outperforming traditional media and brand advertising. Despite their prominence, digital influencers continue to be misunderstood and undervalued by many people, as those charged with incorporating the influencer space into their digital strategy rarely comprehend how this extremely powerful industry works.As one of the leading authorities on the influencer space, Sara McCorquodale demystifies exactly how it operates, as she interrogates the phenomenon, analyses its problems and forecasts its future.Influence draws upon first-hand interviews with world-renowned influencers, providing an invaluable insight into the inner-workings of digital culture and how it can best be used as an effective marketing and branding platform.This compelling guide on how to effectively identify and utilise the power of influencers is a must-read for anyone who wants their business to succeed and prosper online.
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Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit
Killing your current marketing structure may be the only way to save it!Two of the world’s top marketing experts reveal the next level of breakthrough success—transforming your marketing strategy into a standalone profit center. What if everything we currently know about marketing is what is holding us back?Over the last two decades, we’ve watched the entire world change the way it buys and stays loyal to brands.But, marketing departments are still operating in the same, campaign-centric, product-led operation that they have been following for 75 years.The most innovative companies around the world have achieved remarkable marketing results by fundamentally changing their approach.By creating value for customers through the use of owned media and the savvy use of content, these businesses have dramatically increased customer loyalty and revenue.Some of them have even taken it to the next step and developed a marketing function that actually pays for itself. Killing Marketing explores how these companies are ending the marketing as we know it—in favor of this new, exciting model.Killing Marketing provides the insight, approaches, and examples you need to understand these disruptive forces in ways that turn your marketing from cost center to revenue creator.This book builds the case for, literally, transforming the purpose of marketing within your organization.Joe Pulizzi and Robert Rose of the Content Marketing Institute show how leading companies are able sell the very content that propels their marketing strategy.You’ll learn how to:* Transform all or part of your marketing operation into a media company* Integrate this new operation into traditional marketing efforts* Develop best practices for attracting and retaining audiences * Build a strategy for competing against traditional media companies * Create a paid/earned media strategy fueled by an owned media strategyRed Bull, Johnson & Johnson, Disney and Arrow Electronics have succeeded in what ten years ago would have been deemed impossible.They continue to market their products as they always have, and, through their content-driven and audience-building initiatives, they drive value outside the day-to-day products they sell—and monetize it directly.Killing Marketing rewrites the rules of marketing—enabling you to make the kind of transition that turns average companies into industry legends.
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How reliable are digital marketing agencies?
The reliability of digital marketing agencies can vary depending on the agency itself. Some agencies have a proven track record of delivering successful results for their clients, while others may not be as reliable. It is important to do thorough research, read reviews, and ask for case studies before choosing a digital marketing agency to ensure they have the expertise and experience to meet your specific needs. Communication and transparency are also key factors in determining the reliability of a digital marketing agency.
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What is the difference between media production and media design?
Media production involves the creation and execution of media content, such as films, television shows, and podcasts. It focuses on the technical and logistical aspects of bringing a media project to life, including filming, editing, and post-production. On the other hand, media design involves the conceptualization and visual representation of media content, such as graphic design, web design, and user interface design. It focuses on the artistic and creative aspects of media, including layout, color, typography, and user experience. In summary, media production is about bringing content to life, while media design is about shaping and presenting that content in a visually appealing and effective way.
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Should one study marketing and digital media or business administration?
The choice between studying marketing and digital media or business administration depends on one's career goals and interests. If someone is interested in the creative aspects of marketing, such as branding, advertising, and social media, then studying marketing and digital media would be a better fit. On the other hand, if someone is more interested in the overall management and operations of a business, then studying business administration would be more suitable. It is important to consider one's strengths, career aspirations, and the specific skills and knowledge they want to acquire before making a decision.
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What are analog and digital media?
Analog media refers to traditional forms of media that store information in a physical format, such as vinyl records, cassette tapes, and printed photographs. These media rely on physical properties to capture and reproduce sound or images. On the other hand, digital media refers to media that store and transmit information in a digital format, such as MP3 files, digital photographs, and online videos. Digital media uses binary code to represent and transmit information, allowing for easy storage, manipulation, and transmission of data. Overall, analog media relies on physical properties to capture and reproduce information, while digital media uses binary code and electronic devices to store and transmit data.
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Digital Media Production for Beginners
Written for the non-specialist media producer, this book offers a practical and engaging guide to basic digital media production using modern equipment and software. As media production tools and software become more pervasive and traditional media jobs scarcer, today’s media professionals are now expected to be content creators across multiple forms of media, often working with little more equipment than a smartphone.In this accessible manual, Griffey explains how well-crafted media can help sell products, bolster subscriptions, and influence public opinion—and how to go about crafting it in a landscape of high-speed social media consumption.Topics covered include the basics of photography, film, video, and audio production, as well as animation and building websites.Readers will learn not just how to shoot or record content, but also how to edit, compress, and share it, considering the most appropriate file types, equipment, software, and platforms to use for each scenario.After reading this book, students will understand best practices associated with almost every area of media production and possess the essential skills to get the job done. This book is an essential companion for students in communication disciplines, including PR, advertising, journalism, and marketing, looking for a solid grounding in digital media production to prepare them for the competitive job market.
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Why Are We Creative?
As part of a personal quest, director Hermann Vaske explored the genius behind the world's most intriguing artists and thinkers for over 30 years.His interview partners include over 1000 luminaries, among them Academy Award and Nobel Prize winners, from the fields of visual art, music, acting, philosophy, politics, business and science, posing the question: "Why are you creative?"All of the participants also created an artefact for the project-some very personal, some bizarre.Vaske has exhibited these artefacts with considerable successin Europe.Exhibitions included the Museum of Communication in Berlin and the Espace Miramar in Cannes as part of the Cannes Film Festival. Now, 100 of the most interesting, fascinating answers are compiled in this book.
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Online SEO & Digital Media Marketing Diploma Course
Learn the basics of marketing with the Online SEO and Digital Media Marketing Diploma Course Includes modules on email marketing, SEO and social media (including Facebook and Twitter) Teaches you all you need to excel in the world of online marketing as a professional or beginner Focus on data analytics, SEO keywords, website monetisation and plugin installation Taught through video tutorials, online materials, recommended reading and assessments Includes 35 hours of guided learning hours made up of real-time contact and guidance Get a professional qualification endorsed by TQUK and Ofqual Awarding Organisation Accredited by CPD and awards 40 CPD points upon completion See Full Details for product specifications Save on the Online SEO and Digital Media Marketing Diploma Course - now only 7.99 pounds
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Online SEO & Digital Media Marketing Diploma Course
Learn the basics of marketing with the Online SEO and Digital Media Marketing Diploma Course Includes modules on email marketing, SEO and social media (including Facebook and Twitter) Teaches you all you need to excel in the world of online marketing as a professional or beginner Focus on data analytics, SEO keywords, website monetisation and plugin installation Taught through video tutorials, online materials, recommended reading and assessments Includes 35 hours of guided learning hours made up of real-time contact and guidance Get a professional qualification endorsed by TQUK and Ofqual Awarding Organisation Accredited by CPD and awards 40 CPD points upon completion See Full Details for product specifications Save on the Online SEO and Digital Media Marketing Diploma Course - now only 7.99 pounds
Price: 7.99 £ | Shipping*: £
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What are the differences between studying media design and training to become a visual marketing designer?
Studying media design typically involves learning about various forms of media, such as graphic design, web design, animation, and video production. It focuses on developing technical skills and understanding the principles of visual communication. On the other hand, training to become a visual marketing designer involves learning how to create visual content specifically for marketing purposes, such as advertisements, branding materials, and social media content. This training often includes understanding marketing strategies, consumer behavior, and the use of visual elements to convey a brand's message effectively. In summary, while media design is more broad and encompasses various forms of visual communication, visual marketing design is more specialized and focuses on creating visuals for marketing purposes.
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What are analog and digital storage media?
Analog storage media refers to physical formats that store data in a continuous, non-discrete manner, such as vinyl records, cassette tapes, and VHS tapes. Digital storage media, on the other hand, stores data in a discrete, binary format, such as CDs, DVDs, and hard drives. Digital media allows for more efficient and reliable storage and retrieval of data, while analog media is more susceptible to degradation and loss of quality over time.
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What are jobs in the marketing and media industry?
Jobs in the marketing and media industry include roles such as marketing manager, social media manager, advertising executive, public relations specialist, market researcher, media planner, and content creator. These roles involve creating and implementing marketing strategies, managing social media campaigns, developing advertising materials, building relationships with the media, conducting market research, planning media placements, and producing engaging content for various platforms. The industry offers a wide range of opportunities for individuals with skills in communication, creativity, strategic thinking, and data analysis.
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What are the subjects Media and Design?
Media and Design are subjects that focus on the creation, production, and analysis of various forms of media, such as graphic design, web design, photography, video production, and advertising. These subjects explore how visual communication can be used to convey messages, evoke emotions, and influence audiences. Students in Media and Design learn about design principles, digital tools, storytelling techniques, and the impact of media on society and culture. Overall, Media and Design subjects provide a creative and practical foundation for careers in the media industry, marketing, advertising, and visual arts.
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