Products related to Business:
-
Social Media Marketing for Business
Social Media Marketing for Business CPD Certified Online Course COURSE DESCRIPTIONThis newly updated online course examines the main social media platforms and their use as marketing tools. In particular, we'll look at Facebook, Instagram, LinkedIn and Twitter. We'll cover the main business benefits, along with how social media can provide increased market insight and help establish your company as an 'influencer'. We'll discuss the sectors that use social media marketing the most and there’s advice on how to get started with social media marketing, and how to choose the right platforms. You'll see how to run campaigns with great content and compelling visuals and measure the effectiveness of your campaigns. We'll show you how to create a Social Media Policy and use social media for internal communications. You'll learn how to build social media into your recruitment campaigns, and train employees to use social media to promote your company. Online security is crucial and we'll cover the basic aspects everyone needs to know. Finally, you'll learn how to handle negative feedback on social media, and the T-E-A approach to handling complaints successfully.Learning ObjectivesBy the end of this course, you will be able to: Understand the major social media platforms and their benefits as a marketing tool. Recognize the effectiveness of social media campaigns. Learn to deal with the positives and negatives of social media campaigns. Create and implement a social media Policy. Recognize the importance of online Safety. Target Audience This course is aimed at anyone who is responsible for the social media activities of their company, or who is wanting to get an overview of the subject to support their existing marketing activities. Advantages Online training is flexible, efficient and cost effective meaning the candidate can progress through the modules at their own pace and in their own time, so they can fit the training around their work and personal lifeCOURSE OUTLINEModule 1: IntroductionModule 2: Business BenefitsModule 3: Getting StartedModule 4: Managing CampaignsModule 5: Social Media PoliciesModule 6: Handling Negative FeedbackDuration: 50 minutes (Note: This is based on the amount of video content shown and is rounded off. It does not account in any way for loading time or thinking time on the questions).Recommended System Requirements Browser: Up to date web browser Video: Up to date video drivers Memory: 1Gb+ RAM Download Speed: Broadband (3Mb+) What is the structure of the course?The course is broken down into bite-sized modules. You're free to spend as much or as little time as you feel necessary on each section, simply log in and out of the course at your convenience. Where / when can I study the course?You can study the course any time you like. Simply log in and out of the web-based course as often as you require. The course is compatible with all computers and most tablet devices etc. so you can even study while on the move! As long as you have access to the internet, you should be able to study anywhere that's convenient. Is there a test at the end of the course?Once you have completed all the modules there is a multiple choice test. The questions will be on a range of topics found within the modules. The test, like the course, is online and can be taken at a time and location of your choosing. What if I don't pass the test?If you don’t pass the test first time then you will get further opportunities to take the test again after extra study. There are no limits to the number of times you can take the test. All test retakes are included within the price of the course.Certificate of Completion: Upon completion of your training course, you will receive a CPD Certified Certificate of Completion displaying your full name, course completed as well as the date of completion. You can print this out or save it digitally to showcase your accomplishment. When will I receive my certificate?Once you have completed your test you can log in to your account and download/print your certificate any time you need it. Need to train your Team? Contact Us for Discounts on Multiple Subscription Purchases
Price: 35.00 £ | Shipping*: £ -
Social Media For Small Business : Marketing Strategies for Business Owners
Discover how social media can transform your business and help you attract more customers Social Media For Small Business delivers a step-by-step guide to unlocking the potential of social media to grow your business.Award-winning author and entrepreneur Franziska Iseli walks you through how to use Facebook, LinkedIn, Instagram, YouTube, Twitter, and Pinterest to market your small-to medium-sized business.The book provides you with: Effective marketing strategies to get more out of your social media efforts.Systems to bring structure into your entire marketing approach.Tools to make your brand irresistible across your customer touchpoints. Case studies to highlight the application of the book's principles to the real-world Practical strategies you can put in place immediately to see a rapid return on investment Perfect for busy business owners, business managers and marketing teams wanting to find new and effective marketing tools to attract more customers, Social Media For Small Business also belongs on the bookshelves of anyone who has difficulty with or wants to learn more about how social media can have a positive impact on their business and brand.
Price: 15.50 £ | Shipping*: 3.99 £ -
Business-to-Business Marketing
Written from a European perspective, this comprehensive and regularly updated textbook covers both the theory and practice of global business-to-business (b2b) marketing. New to this sixth edition: Increased and updated coverage covering digital transformation and responsible business as well as new content on small firmsNew organizational coverage, including companies and brands such as Airspares Unlimited, Optel Group, Pfizer, Royal FloraHolland, Toyota, Trellebord,ValCo Engineering Ltd and VolkswagenUpdated online resources for instructors to use and share in their teaching with students, including PowerPoint slides, a testbank, and an instructor’s manual containing guidance and links to online content such as video material, reports, websites and relevant journal articles for each chapter The textbook is suitable for students taking a b2b/industrial marketing module at undergraduate or postgraduate levels.It will also be useful to researchers and practitioners involved in b2b/industrial marketing. Ross Brennan was the former professor of industrial marketing at the University of Hertfordshire, UK. Louise Canning is Associate Professor of Marketing at Kedge Business School, Marseille France. Helen McGrath is Lecturer in Marketing at University College Cork, Ireland.
Price: 51.99 £ | Shipping*: 0.00 £ -
The Business of Getting Business : The Digital Marketing Guide for Small Businesses
The internet is shrinking the world; local brick and mortar businesses are finding more competition than ever before, primarily from `out of towners' who conduct their business online.Consumers are thrilled with this change, empowered with information; no longer requiring a salesperson to start the buying process.So how does a local business compete in a world that has gone digital? 'The Business of Getting Business' will educate and lead business owners to a different way of generating and converting business opportunities using digital marketing concepts and processes.It provides need-to-know information about digital marketing in easy-to-understand terms, so any business owner will walk away with a true understanding of what they need to do online to make their business succeed.Furthermore, it provides an implementation guide that runs through the specific technologies and the steps required to be productive with a digital marketing solution to build a better future.
Price: 12.99 £ | Shipping*: 3.99 £
-
Should one study marketing and digital media or business administration?
The choice between studying marketing and digital media or business administration depends on one's career goals and interests. If someone is interested in the creative aspects of marketing, such as branding, advertising, and social media, then studying marketing and digital media would be a better fit. On the other hand, if someone is more interested in the overall management and operations of a business, then studying business administration would be more suitable. It is important to consider one's strengths, career aspirations, and the specific skills and knowledge they want to acquire before making a decision.
-
What is digital business management?
Digital business management refers to the use of digital technologies and strategies to effectively manage and optimize various aspects of a business, such as operations, marketing, customer relations, and data analysis. It involves leveraging digital tools and platforms to streamline processes, improve decision-making, and enhance overall business performance. This can include implementing digital marketing campaigns, utilizing data analytics to make informed business decisions, and integrating digital solutions to improve customer experiences. Overall, digital business management aims to harness the power of technology to drive business growth and success in the digital age.
-
What is the difference between international business operations and marketing in media management?
International business operations in media management focus on the overall strategy and management of a media company's global operations, including aspects such as market entry, supply chain management, and international partnerships. On the other hand, marketing in media management specifically deals with promoting and selling media products or services to consumers, utilizing various marketing techniques and channels to reach the target audience. While international business operations look at the broader picture of managing a media company's global presence, marketing in media management is more focused on driving sales and increasing brand awareness through targeted promotional activities.
-
What is the difference between media production and media design?
Media production involves the creation and execution of media content, such as films, television shows, and podcasts. It focuses on the technical and logistical aspects of bringing a media project to life, including filming, editing, and post-production. On the other hand, media design involves the conceptualization and visual representation of media content, such as graphic design, web design, and user interface design. It focuses on the artistic and creative aspects of media, including layout, color, typography, and user experience. In summary, media production is about bringing content to life, while media design is about shaping and presenting that content in a visually appealing and effective way.
Similar search terms for Business:
-
Social Media Marketing for Business : Scaling an Integrated Social Media Strategy Across Your Organization
Social media has become an imperative for almost every business.Discover how to successfully implement an effective social media strategy that is supported and integrated throughout every part of your organization, with this essential handbook to enhancing your online presence. Social Media Marketing for Business provides a step-by-step roadmap to setting up effective workflows, team configurations, governance models and social media policies, alongside creating and measuring content and social media campaigns that have the competitive edge.Featuring insights from leading industry experts, it covers areas such as balancing social media ownership, measuring success using analytics and conducting a social media audit. Containing an array of international case study examples from organizations such as The World Wildlife Fund (WWF), Deloitte Digital, Dell, Burger King and LVMH, Social Media Marketing for Business explores how to build a supportive culture, get buy-in and the common pitfalls to avoid.Supported by a content calendar templates, content marketing framework and online presentation slides, this book is a one-stop-shop for developing effective social media marketing strategies and integrating them within your business.
Price: 32.99 £ | Shipping*: 0.00 £ -
A Guide To Social Media Marketing : Market and Enhance Your Business Through Social Media
Price: 9.99 £ | Shipping*: 3.99 £ -
Business & Marketing Across Cultures
In an increasingly interconnected and global business environment, it is crucial that businesses recognise how a better understanding of cultural differences can help to foster greater business success.This book will help you to develop essential cross-cultural insights for when business and marketing goes global through a range of frameworks and learning features. The authors explore the roles of culture, communication, language, interactions, decision-making, market entry and business planning when working across geographical regions.They recognise the rich diversity in international markets and local consumer knowledge and marketing practices.Readers are encouraged to engage in cultural self-reflection to help better design and implement business strategies in local markets. Throughout, the book links to the x-culture learning project, which is an experiential multicultural exercise and form of student assessment where collaborative virtual teams are formed and together solve real world international business problems. This is an essential textbook for university and college students of international and cross-cultural marketing as well as international and intercultural business.It will also be of interest to business and marketing practitioners working in global contexts. Julie Anne Lee is a Winthrop Professor in Marketing and the Director of Research and Research Training in the Business School at The University of Western Australia. Jean-Claude Usunier is an Emeritus Professor from the Faculty of Business and Economics at the University of Lausanne, Switzerland. Vasyl Taras is a Professor in the Bryan School of Business and Economics, University of North Carolina at Greensboro, USA.
Price: 46.99 £ | Shipping*: 0.00 £ -
Business to Business Marketing Management : A Global Perspective
Business to Business (B2B) markets are considerably more challenging than consumer markets and demand a more specific skillset from marketers.B2B buyers, often dealing with highly complex products, have specialist product knowledge and are far more knowledgeable and demanding than the average consumer.This textbook takes a uniquely international approach to this complex environment, the result of an international team of authors and real-life cases from across the globe. This new edition has been fully revised with new and updated case studies from a variety of regions.Every chapter has been brought in line with current business to business research, alongside new coverage of non-profit and government marketing, digital marketing, ethics, and corporate social responsibility.Other unique features include:• The placement of B2B in a strategic marketing context. • A full discussion of strategy in a global setting including hypercompetition. • A detailed review of global B2B services marketing, trade shows, and market research. More selective, shorter, and easier to read than other B2B textbooks, this is ideal for introductory B2B and intensive courses.It is also comprehensive enough to cover all the aspects of B2B marketing management that any marketer needs, whether they are students or practitioners seeking to improve their knowledge. The textbook is also accompanied by an extensive collection of resources to aid tutors, including a full set of PowerPoint slides, test bank of questions, and practical exercises to aid student learning.
Price: 54.99 £ | Shipping*: 0.00 £
-
What are the differences between Business Informatics and Digital Business Management?
Business Informatics focuses on the intersection of business and technology, emphasizing the use of information systems and technology to support business operations and decision-making. It involves analyzing and designing information systems, managing data, and using technology to optimize business processes. On the other hand, Digital Business Management focuses on the strategic use of digital technologies and data to drive business growth and innovation. It involves understanding digital trends, developing digital strategies, and leveraging digital tools and platforms to create value for the business. In summary, while Business Informatics focuses on the integration of technology and business processes, Digital Business Management emphasizes the strategic use of digital technologies to drive business success and innovation.
-
How is the HAK Digital Business?
The HAK Digital Business is a modern and innovative platform that offers a range of digital services to help businesses grow and thrive in the digital age. It provides solutions such as website development, digital marketing, e-commerce support, and social media management. The platform is user-friendly and customizable, making it easy for businesses to tailor their digital strategy to meet their specific needs. Overall, the HAK Digital Business is a valuable tool for companies looking to enhance their online presence and reach a wider audience.
-
Should one practice media design as a small business or as a freelancer?
The decision to practice media design as a small business or as a freelancer depends on individual preferences and goals. As a small business, one can potentially have a team to collaborate with, access to more resources, and the ability to take on larger projects. However, it also comes with more administrative responsibilities and overhead costs. On the other hand, freelancing offers more flexibility and autonomy, but it also means handling all aspects of the business alone. Ultimately, it's important to consider factors such as desired work-life balance, financial goals, and preferred work structure when deciding whether to practice media design as a small business or as a freelancer.
-
How can I design business cards?
Designing business cards involves several key steps. First, consider the information you want to include such as your name, job title, contact information, and company logo. Next, choose a design that reflects your brand identity, using colors, fonts, and graphics that align with your business. Make sure the text is clear and easy to read, and consider using both sides of the card to maximize space. Finally, consider printing options such as paper quality, finish, and size to create a professional and memorable business card.
* All prices are inclusive of VAT and, if applicable, plus shipping costs. The offer information is based on the details provided by the respective shop and is updated through automated processes. Real-time updates do not occur, so deviations can occur in individual cases.