Products related to Creative:
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Creative Arts Marketing
Creative Arts Marketing third edition is a long-awaited update of a classic and influential text.A ground-breaking book when first published, it covers the core concepts of marketing and management as they apply to the arts and heritage industries with a depth that is still unrivalled. With an emphasis on global case studies, practical examples and discussion questions and an author team that draws from rich and varied experiences in the arts management sector, the book serves as a text for students as much as it is a practitioner's guide to industry best practice.Extensively revised to reflect the dramatic changes to this industry, this edition integrates organizational and management subject matter, reflecting the marketing function’s deeper involvement in broad organizational issues.This fully updated and revised third edition features: Audience diversity and audience developmentThe impact of digital technologies on the industryAn exploration of the increasingly complex relationship between public and private funding for the artsEthics and sustainability issues for arts marketersCultural policy changes in the industry Including a brand new companion website, complete with materials for tutors and students for the first time, the return of this important text will be welcomed by students, tutors and professionals in the arts.
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Fashion Bags and Accessories : Creative Design and Production
Fashion Bags and Accessories explores fashion bags and related accessories, such as purses, wallets, clutches, cases, gloves and belts, through various approaches to creative design, product development, technological innovation, materials development, component design (hardware) and branding.Readers will become familiar with key constructions and gain grounding in both traditional craft-making techniques and contemporary digital manufacturing process.Traditional accessory materials like leather are considered alongside new and emerging sustainable materials.Key elements of fashion bags and accessories like component design, signature branding and logo design are also covered in depth.Primarily aimed at students on fashion design, product design, or specialized accessories courses, the book will also be a go-to reference for professionals wishing to move into or evolve in this product area.
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Advertising by Design : Generating and Designing Creative Ideas Across Media
A real-world introduction to advertising design and art direction, updated and revised for today's industry The newly revised Fourth Edition of Advertising by Design: Generating and Designing Creative Ideas Across Media delivers an invigorating and cutting-edge take on concept generation, art direction, design, and media channels for advertising.The book offers principles, theories, step-by-step instructions, and advice from esteemed experts to guide you through the fundamentals of advertising design and the creative process. With a fresh focus on building a coherent brand campaign through storytelling across all media channels, Advertising by Design shows you how to conceive ideas based on strategy, build brands with compelling advertising, and encourage social media participation.You'll also get insights from guest essays and interviews with world-leading creatives in the advertising industry. The book is filled with practical case studies that show real-world applications.You’ll also benefit from coverage of A quick start guide to advertisingA thorough introduction to what advertising is, including its purpose, categories, forms, media channels, social media listening, and its creatorsCreative thinking strategies and how to generate ideas based on creative briefsUtilizing brand archetypes and creating unique branded contentComposition by design, including the parts of an ad, the relationship between images and copy, basic design principles, and points of viewHow to build a brand narrative in the digital ageCopywriting how-to's for art directors and designersExperiential advertisingAn examination of digital design, including subsections on the basics of mobile and desktop website design, motion, digital branding, and social media design Perfect for students and instructors of advertising design, art direction, graphic design, communication design, and copywriting, Advertising by Design also will earn a place in the libraries of business owners, executives, managers, and employees whose work requires them to understand and execute on branding initiatives, advertising campaigns, and other customer-facing content.
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Improving Children's Critical and Creative Thinking Using Media : Through Traditional and Digital Media
This book addresses the most common questions raised by parents regarding the impact of media on children.It offers insights on suitable media choices for children, fostering healthy media usage, determining appropriate age for media consumption, and navigating related technologies.Additionally, practical suggestions are provided on integrating media literacy into everyday situations with children. This book explores theories surrounding the effects of media violence, the importance of teaching online ethics, children's fear toward film characters, shielding children from distressing news, promoting advertisement literacy, exploring media's role in sexual education, and cultivating critical thinking skills to discern media clichés.These topics are thoroughly explored and discussed within the book.By engaging with this book, parents will acquire a practical level of media literacy that empowers them to support their children's growth in critical and creative thinking.It equips parents to navigate the challenges that arise when using both traditional and digital media effectively. Audiences of this book include parents, caregivers of children, educators, and anyone involved in working with children.
Price: 49.99 £ | Shipping*: 0.00 £
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How can one design a creative introduction?
A creative introduction can be designed by using a variety of techniques such as storytelling, asking thought-provoking questions, using humor, or presenting a surprising fact or statistic. It's important to consider the audience and the topic to tailor the introduction to be engaging and relevant. Additionally, incorporating multimedia elements, such as images or videos, can also help to capture the audience's attention and make the introduction more memorable. Overall, the key is to think outside the box and find a unique way to draw the audience in from the start.
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How creative should a media designer be?
A media designer should be very creative, as creativity is a key aspect of their role. They are responsible for creating visually appealing and engaging content, so having a strong creative vision is essential. However, they also need to balance their creativity with practicality and the needs of the client or project. It's important for a media designer to be innovative and think outside the box, while also being able to effectively communicate the client's message and meet their objectives.
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Is programming creative?
Yes, programming is creative. Programmers use their creativity to solve complex problems, design user-friendly interfaces, and create innovative solutions. They have the freedom to experiment with different approaches and technologies to come up with unique and efficient solutions. Just like artists or writers, programmers use their creativity to bring their ideas to life through code.
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Are you creative?
As an AI, I am programmed to generate responses based on the input I receive. While I can provide creative solutions and ideas, my creativity is limited to the algorithms and data I have been trained on. I can assist in brainstorming and problem-solving, but my creativity is ultimately a result of the information provided to me.
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Mixed-Media Collagraph Prints : Creative Techniques
This practical and well-illustrated book gives a full account of how to make bold, dynamic collagraph prints.It explains a range of techniques from drypoint to collagraph, as well as viscosity printing and mixed media.Packed with finished examples, it also celebrates printmaking as an art form in itself, not just as a process for producing multiples, and encourages the artist to find their own distinct style. The book provides inspiration to achieve vibrant textures and exciting surface effects and there are practical tips to encourage you to experiment and play.
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Creative Character Design 2e
Create compelling, original characters using archetypes and design elements such as shadows and line with the tips and techniques found in this image-packed book.Bryan Tillman bridges the gap between the technique of drawing characters and the theory of good character design by using case studies, examples of professional art, and literary and pop culture references to teach you how to develop a character, not just draw one.The book also features Character Model Sheets that will guide you through the creation of new and unique characters.Finally, Bryan will break down established character archetypes to show you why and how the different aspects of good character design work. Key Features: Learn what makes a character unique and powerful through tools like character model sheets and case studies from established artists. Develop your abolity to use story and archetypes to create compelling new characters. See artwork by professional artists as examples of the techniques shown in the book Bridges the gap between the technique of drawing characters and the theory of good character design in a practical, hands-on way - learn how to use story and archetypes to develop compelling, new characters Based on a standing-room only presentation at Comic-Con 2009 in San Diego.
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Creative Confidence and Music Production : Overcome Your Insecurities
Creative Confidence and Music Production: Overcome Your Insecurities is a practical guide for music producers to tackle self-doubt and navigate the relationship between confidence and creativity, by offering tools to overcome the most common creative blocks. The book begins by discussing the interrelationships between confidence, creativity, and working with technology.This is followed by chapters featuring expert tips and practical exercises to help readers overcome challenges such as struggling with confidence in their production process, and navigating the music industry as an artist.Also included are sections that focus on creative music production workflows, providing practical tips on how to find creative direction and how to work through creative blocks, before finishing with real stories from a range of diverse music professionals about their own workflows, what inspires them, and how they overcome doubt, uncertainty, and lack of inspiration. Although mainly aimed at music producers, Creative Confidence and Music Production has plenty of insights for anyone in the music industry, and can help beginners, music production students, and seasoned professionals alike, to face their fears and foster confidence in their practice.
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Creative Leadership : Born from Design
The changing realities of our time - especially the unprecedented situation in 2020 - calls for leadership that moves beyond outdated models or frameworks that are driven by the tired rhetoric of management, business or patriarchal notions of commandment.There is a need for new forms of leadership that are more empathetic and expansive, conversational and communal, and above all, creative.This informative and accessible book examines whether designers can actually be leaders and, if so, whether they can be better leaders because of their creative capability.It then examines how the tools of design, particularly in its most human-centred and collaborative form, might actually hold the key for the next generation of leadership. Creative leadership is based on three values that give everyone leadership potential: creativity, clarity and empathy.Creativity is a universal ability to develop solutions that positively impact ourselves and others; empathy is the hallmark of a 21st century leader; and clarity is the missing link in aligning vision, direction, and communication.Whilst the term 'Creative Leadership' has existed on the sidelines for decades, the articulation of it in this book is unique.The ideas grew from the author's experience in leading over 100 design projects with government, business and the third sector - from small, medium enterprises, to large multinationals.They have been tested out internationally through workshops and research conducted with individuals and organisations.
Price: 29.99 £ | Shipping*: 0.00 £
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What are the goals for the creative design area?
The goals for the creative design area are to effectively communicate the brand's message and values through visually appealing and engaging designs. This includes creating a cohesive and consistent visual identity across all platforms and materials. Additionally, the creative design area aims to innovate and stay ahead of design trends, while also ensuring that the designs are user-friendly and accessible to the target audience. Ultimately, the goal is to use design to enhance the overall brand experience and drive positive engagement with the audience.
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Are there creative illnesses?
Yes, there are creative illnesses, such as bipolar disorder and schizophrenia, that have been associated with heightened creativity in some individuals. While these conditions can be debilitating, they can also lead to unique perspectives, innovative ideas, and artistic expression. It is important to note that not all creative individuals have mental health issues, and not all individuals with mental health issues are creative.
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What are creative superpowers?
Creative superpowers are unique abilities or skills that individuals possess to generate innovative ideas, solve complex problems, and think outside the box. These superpowers can include imagination, curiosity, adaptability, and the ability to connect seemingly unrelated concepts. By harnessing these creative superpowers, individuals can unleash their full creative potential and make a significant impact in various fields such as art, design, technology, and business.
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Are creative people smarter?
Creative people are not necessarily smarter in the traditional sense of intelligence. While they may excel in areas such as problem-solving, thinking outside the box, and generating innovative ideas, their intelligence may not always align with traditional measures such as IQ. Creativity and intelligence are different but complementary traits, and both are valuable in their own right. It's important to recognize and appreciate the unique strengths that creative individuals bring to the table.
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