Products related to Global:
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Global Marketing, Global Edition
For courses in International Marketing and Global Marketing. This is the leading MBA text in international marketing—with comprehensive cases.
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Global Marketing Management
An indispensable resource for students of marketing, management, and international business In the newly revised ninth edition of Global Marketing Management, a decorated team of international marketing professionals delivers an authoritative discussion of the realities of global marketing in today’s economy and an insightful exploration of the future of marketing to an international audience.You’ll obtain an integrated understanding of marketing best practices on a global scale, complete with relevant historical background and descriptions of current marketing environments. The latest edition builds on four major structural changes to the global marketing environment: growing anti-globalization sentiment, the growth of information technology tools, the increasing demand for personalization, and the environmental impact of business activity.In-depth case studies offer lively discussions of real-world global marketing campaigns and are accessible online.Global Marketing Management also provides: Thoroughly updated examples and case studies with contemporary informationAn ongoing emphasis on the increased volatility and uncertainty of today’s global marketsUpdated discussions of the balance to be struck between pursuing economies of scale and respecting unique cultural sensitivitiesNew explorations of major global environmental and ethical issuesNew chapters on emerging markets, internet marketing, and corporate social responsibility
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Digital Design, Global Edition
For introductory courses on digital design in an Electrical Engineering, Computer Engineering, or Computer Science department. A clear and accessible approach to the basic tools, concepts, and applications of digital design A modern update to a classic, authoritative text, Digital Design, 6th Edition teaches the fundamental concepts of digital design in a clear, accessible manner.The text presents the basic tools for the design of digital circuits and provides procedures suitable for a variety of digital applications.Like the previous editions, this edition of Digital Design supports a multimodal approach to learning, with a focus on digital design, regardless of language.Recognizing that three public-domain languages—Verilog, VHDL, and SystemVerilog—all play a role in design flows for today’s digital devices, the 6th Edition offers parallel tracks of presentation of multiple languages, but allows concentration on a single, chosen language.
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Essentials of Global Marketing
Essentials of Global Marketing offers a concise and manageable approach to the subject.The accessible structure takes the reader through the entire international marketing planning process, and fundamental concepts are illuminated by examples from a wide range of companies, small and large, from around the world.
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What is the difference between media production and media design?
Media production involves the creation and execution of media content, such as films, television shows, and podcasts. It focuses on the technical and logistical aspects of bringing a media project to life, including filming, editing, and post-production. On the other hand, media design involves the conceptualization and visual representation of media content, such as graphic design, web design, and user interface design. It focuses on the artistic and creative aspects of media, including layout, color, typography, and user experience. In summary, media production is about bringing content to life, while media design is about shaping and presenting that content in a visually appealing and effective way.
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Is GMX global?
Yes, GMX is a global email service provider that offers its services to users worldwide. It provides email accounts with various features and functionalities that cater to a diverse range of users across different countries. GMX's global presence allows users to access their email accounts from anywhere in the world, making it a convenient and accessible option for international users.
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What is the meaning of global labeling or global marking?
Global labeling or global marking refers to the process of assigning a unique label or mark to each element in a set or system, such as nodes in a network or pixels in an image. This labeling allows for easy identification and tracking of individual elements within the system, and is often used in computer vision, image processing, and network analysis. Global labeling ensures that each element is uniquely identified and can be easily referenced and manipulated in subsequent analysis or processing.
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Should one study marketing and digital media or business administration?
The choice between studying marketing and digital media or business administration depends on one's career goals and interests. If someone is interested in the creative aspects of marketing, such as branding, advertising, and social media, then studying marketing and digital media would be a better fit. On the other hand, if someone is more interested in the overall management and operations of a business, then studying business administration would be more suitable. It is important to consider one's strengths, career aspirations, and the specific skills and knowledge they want to acquire before making a decision.
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Marketing Management, Global Edition
Start thinking like a marketer with the gold-standard text for today's Marketing Management.Marketing Management, 16th edition by Kotler, Keller, and Chernev, is the latest version of this landmark text, offering an extensive analysis of the latest theories and practices in the marketing environment. Ideal for undergraduates and graduates who want to follow a career in the field, the book introduces you to the Marketing Manager's way of thinking, focusing on the role, issues, and decisions that Managers face in alignment with company needs and objectives. The text's reader-friendly content provides balanced coverage and a clear structure that will guide you through the necessary steps to build, execute and manage successful marketing campaigns and compelling brands. The latest edition uses a multidisciplinary approach, providing in-depth knowledge and broader understanding of the essential marketing principles and core concepts.It will challenge your critical thinking and analytical skills with universal practical applications, covering a wider spectrum of products, services, and marketing strategies.A range of examples includes Wegmans, Starbucks, and Uniqlo, bringing first-hand experience regarding how a successful marketing strategy works in large-scale organisations. Reflecting recent changes and developments in the field, the book aims to provide an in-depth understanding of the best marketing practices and arm you with the knowledge and tools necessary for a successful future career in the field. Pearson MyLab® Marketing is not included. Students, if Pearson MyLab Marketing is a recommended/mandatory component of the course, please ask- your instructor for the correct ISBN.MyLab Marketing should only be purchased when required by an instructor.Instructors, contact your Pearson representative for more information.
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Marketing for Tourism, Hospitality & Events : A Global & Digital Approach
This cutting-edge and engaging student textbook, now in a second edition, provides essential coverage of marketing principles for Tourism, Hospitality and Events, with a strong focus on the increasing global and digital aspects of these industries. The text has been updated to include all the latest industry developments, practice and research, including the lasting impacts of Covid-19 on consumer behaviour and, in turn, the tourism, hospitality and events industries, as well as the accelerated role of digitalization and use of new technologies, such as artificial intelligence and the metaverse, both of which are changing how people conceive of travel and experiences whilst blurring the boundaries between what is real and virtual. Popular chapter features such as Lessons from a Marketing Guru, featuring personal insights from real world practitioners, and Digital Spotlights, which highlight the ways in which technology has transformed tourism, hospitality and events, and Marketing in Action case studies continue to help bring the text to life through fun and relevant examples from a wide variety of organizations and regions across the globe. This textbook is essential reading for any university or college course looking at marketing in relation to tourism, hospitality and events. Simon Hudson is a tourism and hospitality professor at the University of South Carolina. Louise Hudson is a freelance travel journalist writing for a host of newspaper travel sections, online tourism sites, and her own blog.
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Marketing Research, Global Edition
For courses in global marketing. A conceptual approach and introduction to the field of marketing research Written with an emphasis on the practical application of marketing research methods, Marketing Research teaches the basic fundamental statistical techniques needed to analyse market data.The 9th Edition has been updated to offer the most current insights on forces shaping marketing research, including the widespread adoption of infographics, a pronounced shift toward mobile marketing research, and the impact of big data.Additionally, an updated and integrated case study throughout the text helps students relate the material to the real world -- and their future careers.
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Media in Asia : Global, Digital, Gendered and Mobile
This book is an upper-level student source book for contemporary approaches to media studies in Asia, which will appeal across a wide range of social sciences and humanities subjects including media and communication studies, Asian studies, cultural studies, sociology and anthropology.Drawing on a wide range of perspectives from media and communications, sociology, cultural studies, anthropology and Asian studies, it provides an empirically rich and stimulating tour of key areas of study.The book combines theoretical perspectives with grounded case studies in one up-to-date and accessible volume, going beyond the standard Euro-American view of the evolving and complex dynamics of the media today.
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What is the relationship between global grain production and the world population?
The relationship between global grain production and the world population is closely intertwined. As the world population continues to grow, there is an increasing demand for food, including grains. This has put pressure on global grain production to increase in order to meet the needs of the growing population. However, factors such as climate change, limited arable land, and water scarcity can impact grain production, potentially leading to food insecurity for a growing population. Therefore, it is crucial to ensure sustainable agricultural practices and efficient food distribution systems to meet the demands of a growing global population.
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What are the advantages and disadvantages of a global production supply chain?
One advantage of a global production supply chain is access to a wider range of resources and expertise, which can lead to cost savings and increased innovation. Additionally, it allows companies to tap into different markets and diversify their customer base. However, a major disadvantage is the increased risk of supply chain disruptions due to factors such as natural disasters, political instability, or trade disputes. This can lead to delays in production and increased costs. Furthermore, managing a global supply chain can be complex and require significant coordination and communication across different regions and time zones.
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What is the global behavior? What is the global behavior? Why is the global behavior like that?
The global behavior refers to the overall pattern or trend exhibited by a system or phenomenon on a global scale. It describes how the system behaves as a whole, rather than focusing on individual components. The global behavior is often influenced by various factors such as interactions between different parts of the system, external forces, feedback loops, and underlying principles governing the system's dynamics. Understanding the global behavior is crucial for predicting outcomes, making decisions, and implementing effective strategies in complex systems.
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What is global behavior?
Global behavior refers to the overall pattern or trend exhibited by a system over time. It involves understanding how a system behaves as a whole, rather than focusing on individual components or events. By analyzing global behavior, we can gain insights into the long-term dynamics and outcomes of complex systems, such as ecosystems, economies, or social networks. Understanding global behavior is crucial for making informed decisions and predicting future developments in various fields.
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