Products related to Industry:
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Media Industry Studies
The study of media industries has become a thriving subfield of media studies.It already comprises a diverse intellectual history, a range of fascinating questions and topics, and many theoretical and methodological frameworks. Media Industry Studies provides the roadmap to this vibrant area of study.Blending a comprehensive overview of foundational literature with an examination of the varied scales and sites media industry studies have considered, the book explores connections among research questions, topics, and methodologies.It includes examples from many media industries – film, television, journalism, music, games – and incorporates emerging scholarship considering the industrial contexts of social and internet-distributed media. Offering an account of the intellectual traditions and approaches that have defined the subfield to date, Media Industry Studies is an indispensable resource for upper-level undergraduates, postgraduates, and scholars.
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Creative Design in Industry and Architecture
Covering the topics of architecture and industrial design Creative Design in Industry and Architecture argues that the discourse on design criteria for both professions share many similarities.It is not intended to be prescriptive, but is rather the outcome of a detailed design analysis of the works of a number of industrial and architectural designers.The authors sought to compare the cultural outcomes of vernacular design in an attempt to show that the design process does not need to be difficult or complicated.This book seeks to present a critical assessment of design processes which achieve innovation in the fields of both architectural and industrial disciplines.The book is therefore about creativity, design strategies and innovative understanding.With decades of academic experience, the authors are keen on the idea that creativity can be taught.They wrote this book from an ongoing pedagogical need to show students that the creative palette has a wide range.Case studies and their related theory which support this view are included within the chapters.The book also unveils the design dilemma; how design can become complicated when surrounded with intricate problems although it is the sum of simple solutions. Common theories and practices are exposed within the two disciplines through observation, analysis, experiment and reflection to discuss and gain insight.Both creative and practical approaches are analysed by making a historical study followed by the fundamentals reflecting the current situation and practical applications of the architectural and industrial design principles outlined in an extensive collection of examples.To educators this book is instructive, to the students deductive, to designers inspiring.
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Global Media Dialogues : Industry, Politics, and Culture
This book, the first of its kind, brings together leading scholars from multiple perspectives in a serious dialogue about continuity and change in global media production and content.Looking at a wide swath of the world, these authors show the emergence of transnational collaboration in global television and film production across national borders that seem to transcend national cultures and identities.At the same time, traditional class analysis of such phenomena is reframed within the rise of myriad social movements for equality, democracy, human rights, and defense of the environment.What are the effects of media, local or global? Does the West continue to dominate or is cultural imperialism waning?With original chapters written by leading scholars from a variety of disciplines, this book will appeal to students and scholars interested in global media communication, cultural studies, and international political economy.
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Cosmetics Marketing : Strategy and Innovation in the Beauty Industry
Discover the tools required to pursue your career in cosmetics marketing.Through an in-depth analysis of this fast-growing and complex industry, Cosmetics Marketing: Strategy and Innovation in the Beauty Industry provides thought-provoking, industry-led exercises and case studies to demonstrate the role of aesthetics, authentic communication, emerging technologies, cultural trends, and the measurement of marketing efforts.There are also practical, beautifully illustrated resources for entering the field, exercises for boosting creativity, preparations for interviews, as well as an overview of the beauty products and theory used by makeup artists and product developers. With a focus on the evolution of the industry and its social responsibilities in terms of inclusivity and sustainability, this is a core text for cosmetics courses in marketing and business at the undergraduate and graduate levels.Cosmetics Marketing is the ultimate guide to this powerful, multi-billion dollar global industry and will influence and support the next generation of leaders in beauty.
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What are jobs in the marketing and media industry?
Jobs in the marketing and media industry include roles such as marketing manager, social media manager, advertising executive, public relations specialist, market researcher, media planner, and content creator. These roles involve creating and implementing marketing strategies, managing social media campaigns, developing advertising materials, building relationships with the media, conducting market research, planning media placements, and producing engaging content for various platforms. The industry offers a wide range of opportunities for individuals with skills in communication, creativity, strategic thinking, and data analysis.
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What is the difference between media production and media design?
Media production involves the creation and execution of media content, such as films, television shows, and podcasts. It focuses on the technical and logistical aspects of bringing a media project to life, including filming, editing, and post-production. On the other hand, media design involves the conceptualization and visual representation of media content, such as graphic design, web design, and user interface design. It focuses on the artistic and creative aspects of media, including layout, color, typography, and user experience. In summary, media production is about bringing content to life, while media design is about shaping and presenting that content in a visually appealing and effective way.
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What are the tasks in marketing in the hotel industry?
In the hotel industry, marketing tasks include creating and implementing promotional strategies to attract guests, managing online and offline advertising campaigns, conducting market research to understand customer preferences and trends, developing pricing strategies, and maintaining a strong online presence through social media and website management. Additionally, marketing in the hotel industry involves building partnerships with travel agencies and online booking platforms, as well as organizing events and promotions to increase brand awareness and drive bookings. Overall, the goal of marketing in the hotel industry is to effectively communicate the value of the hotel's offerings and attract potential guests.
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Is Industry 4.0 the same as the digital revolution?
Industry 4.0 and the digital revolution are related concepts, but they are not exactly the same. The digital revolution refers to the widespread adoption and integration of digital technologies across various industries, while Industry 4.0 specifically refers to the current trend of automation and data exchange in manufacturing technologies. Industry 4.0 is a subset of the broader digital revolution, focusing specifically on the transformation of manufacturing processes through technologies such as IoT, artificial intelligence, and advanced robotics.
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Craft as a Creative Industry
Craft is resurgent. More people are buying craft; more money is being spent on craft products than ever before.This book centres craft as a creative industry, illuminating the experiences of those working in and around craft, particularly people from marginalised groups. Shining a light on inequalities around craft work, the author examines the lived experiences of women makers of colour in the professional craft sector.Experiences of racism and microaggressions at all stages of their craft career are analysed.The author draws on innovative empirical research carried out in the UK and Australia, two countries where the resurgence in craft is apparent, yet professional craft practice is dominated by the white and relatively privileged.In interrogating hierarchies of expertise and cultural value in craft, the author employs case studies from community crafts and social enterprises. The result is a book of interest to scholars at the intersections of the creative and cultural industries, the creative economy and inequalities at work.
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Guide to Digital Innovation in the Cultural and Creative Industry
The digital age has brought significant changes to the cultural and creative industries, making it challenging to keep up with the latest trends.The Guide to Digital Innovation in the Cultural and Creative Industry is an informative resource that can help you navigate the revolution.It not only provides a comprehensive understanding of how digital transformation affects existing industries but also outlines emerging business opportunities.Whether you're an experienced professional or a beginner, this book is an essential resource that will equip you with the knowledge and tools you need to succeed in the rapidly evolving landscape of the cultural and creative industries. Dive into: Democratizing creation: Discover how digital tools break down barriers and empower creators of all levels. From platforms to possibilities: Explore online video streaming, ebook publishing, virtual museums, and more, witnessing the rise of innovative business models. Cutting-edge tech, boundless potential: Delve into AI, blockchain, VR/AR, and other emerging technologies, understanding how they reshape content production, distribution, and consumption. Case studies that examine real-world scenarios, from the digital subscriptions of the New York Times to music consumption in the Spotify era.
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Fashion Design : A Guide to the Industry and the Creative Process
This introduction to fashion is aimed at students of fashion design across the world.By following the design process, from historical and commercial industry context to final collection presentation, the book provides a clear guide for students as they discover what designing for fashion entails.Along the way they will explore a wide variety of hands-on, creative methodologies of design ideation, development and presentation.Supported by inspirational visual content - fashion photography, fashion illustration, sketchbook artwork, technical drawings and infographics - and case studies, the book offers a unique overview of the fashion industry.
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Digital Media Production for Beginners
Written for the non-specialist media producer, this book offers a practical and engaging guide to basic digital media production using modern equipment and software. As media production tools and software become more pervasive and traditional media jobs scarcer, today’s media professionals are now expected to be content creators across multiple forms of media, often working with little more equipment than a smartphone.In this accessible manual, Griffey explains how well-crafted media can help sell products, bolster subscriptions, and influence public opinion—and how to go about crafting it in a landscape of high-speed social media consumption.Topics covered include the basics of photography, film, video, and audio production, as well as animation and building websites.Readers will learn not just how to shoot or record content, but also how to edit, compress, and share it, considering the most appropriate file types, equipment, software, and platforms to use for each scenario.After reading this book, students will understand best practices associated with almost every area of media production and possess the essential skills to get the job done. This book is an essential companion for students in communication disciplines, including PR, advertising, journalism, and marketing, looking for a solid grounding in digital media production to prepare them for the competitive job market.
Price: 34.99 £ | Shipping*: 0.00 £
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Should one study marketing and digital media or business administration?
The choice between studying marketing and digital media or business administration depends on one's career goals and interests. If someone is interested in the creative aspects of marketing, such as branding, advertising, and social media, then studying marketing and digital media would be a better fit. On the other hand, if someone is more interested in the overall management and operations of a business, then studying business administration would be more suitable. It is important to consider one's strengths, career aspirations, and the specific skills and knowledge they want to acquire before making a decision.
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Is the film and television media industry future-proof?
The film and television media industry is constantly evolving and adapting to new technologies and consumer preferences. While it may not be completely future-proof, it has shown resilience and the ability to innovate in the face of challenges. The industry has embraced streaming services, virtual reality, and other emerging technologies to reach audiences in new ways. However, it will need to continue to evolve and adapt to stay relevant in the ever-changing media landscape.
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In which industry is the automotive industry?
The automotive industry is part of the manufacturing industry. It involves the design, development, production, and sale of vehicles such as cars, trucks, and motorcycles. The industry also includes the manufacturing of vehicle parts and accessories. Additionally, the automotive industry plays a significant role in the global economy and is a major employer worldwide.
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Which industry has a greater future: the aerospace industry or the automotive industry?
The aerospace industry is likely to have a greater future compared to the automotive industry. With advancements in technology, there is a growing demand for space exploration, satellite deployment, and commercial space travel. Additionally, the aerospace industry is constantly evolving with innovations like reusable rockets and supersonic travel. On the other hand, the automotive industry is facing challenges such as transitioning to electric vehicles and autonomous driving, which may impact its growth potential in the long term.
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