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  • Digital Media and Innovation : Management and Design Strategies in Communication
    Digital Media and Innovation : Management and Design Strategies in Communication

    This fully updated second edition explores the importance of innovation and innovative thinking for the long-term success of today’s leading media, telecommunications, and information technology companies. The book takes an in-depth look at how smart, creative companies have transformed today's digital economy by introducing unique and highly differentiated products and services.This edition provides a detailed overview of intelligent networks and analyzes disruptive business models and processes from companies involved in social media, artificial intelligence, the metaverse, smart cities, and robotics among other emerging areas.From Apple to Zoom, this book considers some of the key people, companies, and strategies that have transformed the communication industries.Exploring the power of good ideas, this book goes inside the creative edge and looks at what makes such companies successful over time. Digital Media and Innovation is suited to advanced undergraduate and graduate courses in media management, media industries, communication technology, and business management and innovation, and provides up-to-date research for media and business professionals.

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  • Children’s Food : Marketing and innovation
    Children’s Food : Marketing and innovation

    The purpose of this book is to serve as essential reading for those innovating and marketing food products for children as well as those determined to better understand the children's marketplace in order to ensure that it is administered in a manner consistent with the long-term aspirations of society.The book begins by setting the scene and looking at the way children influence food choices within the family and the role advertising is thought to play in driving those choices.Professor Stratton of The Psychology Business (Department of Psychology, Leeds University) has world renowned expertise in the methodology of researching family dynamics and he shows which are the prime influences on the family diet.J.W. Thompson Advertising Board Director Jane Mathews then evaluates what constitutes effective advertising and reveals enduring themes within the children's marketplace.In Chapter 3, Dr Kathryn O'Sullivan of the Kellogg's company examines the nutritional importance of food under the title 'Starting the day right'.She demonstrates her expertise for introducing young taste buds to products which 'Break the fast'.Simon Lang, Senior Consultant at the Henley Centre follows by examining not only why food tastes change in children but also why family eating is itself changing and the implications for the future.

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  • Digital Innovation Strategy
    Digital Innovation Strategy

    Based on applied economics and from the perspective of an innovator seeking to develop a new digital business, this textbook is aimed at MBA and advanced undergraduate audiences interested in innovation strategy and competition in digital industries.Step-by-step, the book guides innovators through a dynamic market analysis and business model design, leading to an assessment of the future evolution of the market and the broader innovation ecosystem, and what the innovator can do to position the innovation for continued success.Each chapter defines and provides references for key concepts that can be further explored through suggested readings and study questions.Real-world case studies further facilitate forming a comprehensive view on how to resolve strategic challenges of digital innovation.The topics covered in this text are essential for a broad range of managers, consultants, entrepreneurs, technologists, and analysts to understand in depth.

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  • Data Analytics in Marketing, Entrepreneurship, and Innovation
    Data Analytics in Marketing, Entrepreneurship, and Innovation

    Innovation based in data analytics is a contemporary approach to developing empirically supported advances that encourage entrepreneurial activity inspired by novel marketing inferences.Data Analytics in Marketing, Entrepreneurship, and Innovation covers techniques, processes, models, tools, and practices for creating business opportunities through data analytics.It features case studies that provide realistic examples of applications.This multifaceted examination of data analytics looks at: Business analyticsApplying predictive analytics Using discrete choice analysis for decision-making Marketing and customer analyticsDeveloping new productsTechnopreneurshipDisruptive versus incremental innovationThe book gives researchers and practitioners insight into how data analytics is used in the areas of innovation, entrepreneurship, and marketing.Innovation analytics helps identify opportunities to develop new products and services, and improve existing methods of product manufacturing and service delivery.Entrepreneurial analytics facilitates the transformation of innovative ideas into strategy and helps entrepreneurs make critical decisions based on data-driven techniques.Marketing analytics is used in collecting, managing, assessing, and analyzing marketing data to predict trends, investigate customer preferences, and launch campaigns.

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  • Who knows the company Digital Innovation Ventures GmbH in Zug, Switzerland?

    Digital Innovation Ventures GmbH in Zug, Switzerland is likely known by individuals in the tech industry, potential investors, business partners, and employees or former employees of the company. Additionally, local residents of Zug who are familiar with the business landscape in the area may also know of the company.

  • What does innovation mean exactly?

    Innovation refers to the process of creating new ideas, products, or methods that bring about positive change or improvement. It involves thinking outside the box, taking risks, and challenging the status quo to develop something that is novel and valuable. Innovation can occur in various fields, such as technology, business, science, and the arts, and it often leads to advancements that benefit society as a whole. Overall, innovation is about pushing boundaries and finding creative solutions to address existing challenges or meet new needs.

  • What exactly does innovation mean?

    Innovation refers to the process of creating new ideas, products, or methods that bring about positive change or improvement. It involves thinking outside the box, taking risks, and challenging the status quo to develop something unique and valuable. Innovation can occur in various fields such as technology, business, science, and art, and is essential for driving progress and growth in society.

  • How reputable is JMW Innovation GmbH?

    JMW Innovation GmbH is a reputable company known for its innovative solutions and high-quality products. They have a strong track record of delivering successful projects and have built a positive reputation within their industry. Customers and partners often praise their professionalism, reliability, and commitment to excellence, making them a trusted choice for businesses looking for innovative solutions.

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  • Sustainable Innovation : Trends in Marketing and Management
    Sustainable Innovation : Trends in Marketing and Management

    In today’s ever-changing global world, there is a permanent need for anticipating new and evolving customer needs, resource supply constraints, and dynamically changing employee expectations.Sustainable innovation applies to products, services, and technologies as well as new business and organization models.This book provides insights into sustainable innovation trends in various marketing- and management-related fields.Authors critically investigate, amongst others, the sustainability impact of disruptive product design and innovative collaboration solutions within buyer-supplier relationships, along with innovative organizational processes to promote sustainable well-being-productivity synergy in a VUCA world. This volume is a uniquely positioned contribution of interrelated research articles on the sustainability-driven innovation needed for organizational health and future viability.

    Price: 54.99 £ | Shipping*: 0.00 £
  • Digital Innovation and Entrepreneurship
    Digital Innovation and Entrepreneurship

    The digital economy encompasses more than half the world, and in today's business market, those with a technology background have an advantage.This textbook provides students who already have digital expertise with a solid foundation in business and entrepreneurship in order to launch and run a business.Using a logical, objective-based structure, the book guides students to a comprehensive and practical understanding of innovation and entrepreneurship.Chapters progress through the steps in creating a successful digital business: framing the business, promotion and sales, delivery and operations, value capture, growth and scalability, intellectual property and protection, and leadership and structure.Features include: learning objectives, introductions, conclusions, tables and figures, highlighted key terms, and analysis and design exercises in each chapter; a wide range of real-world examples; a rolling case study of a hypothetical digital business that models the concepts covered in each chapter; appendices of business terms, including those relating to product licensing, customer service agreements and customer delivery contracts; and key terms explained throughout.Supplementary online resources include a test bank, lecture slides and a teaching guide for instructors, and a business design template for student use.

    Price: 40.99 £ | Shipping*: 0.00 £
  • Aviation Design and Innovation
    Aviation Design and Innovation

    In order to facilitate the safe, efficient and cost effective exchange of passengers and cargo between ground and sky airports require the provision of adequate runways, aircraft manoeuvring areas, cargo sheds and passenger processing facilities.Airports are capital intensive facilities and planning errors which result in the over or under-provision of capacity are both costly and problematic to rectify and so understanding the optimal configuration of passenger terminals is paramount. Of course, the design of passenger terminal buildings is influenced not only by levels of demand, the commercial requirements of airlines and tenant companies, the availability of investment funds and political influence but also by the aircraft that will be using the facility both now and in the future.Indeed, the introduction of the first generation of passenger jets in the 1950s and higher-capacity wide-bodied aircraft in the late 1960s required not only the expansion of gate areas and passenger processing facilities but also the introduction of new technologies such as the travelator, the baggage reclaim carousel and the airbridge.The introduction of the A380 ‘Super Jumbo’ into revenue passenger service in 2007 similarly demanded a reconfiguration of the airports it serves and practitioners need to be cognisant of the options for accommodating a new generation of large aircraft. While large aircraft generally require a lengthy turn around period between flights and the extensive provision of expensive fixed ground support infrastructure, low cost carriers pursue a business model based on very short turnarounds and minimal use of airport infrastructure assets such as airbridges.One of the main challenges facing airport operators is how to accommodate the diverse and dynamic requirements of different operators and these issues are addressed in this Volume.Traditionally, aircraft were made and manufactured by small companies within one country but as costs have increased and technology has become more sophisticated, a relatively small number of manufacturers, which are supported by international supply chains, have come to dominate the commercial aircraft market. Originally, all aviation jet fuels were derived from crude oil.However, concerns about future oil supply and energy security combined with the need to improve aviation’s environmental performance and sustainability has driven the development of alternative fuel sources.However, the development and adoption of alternative aviation fuels is not straightforward and the Volume examines the opportunities and challenges of widespread biofuel adoption in terms of production capacity, emissions reductions, cost and commercial viability.The final essays in this Volume address business model innovation in the airline and airport sector and include considerations of the future evolution of low cost carriers, the potential for airline-airport alliances and the development of multi-airport multinational operating companies.

    Price: 220.00 £ | Shipping*: 0.00 £
  • Material Innovation : Packaging Design
    Material Innovation : Packaging Design

    The third volume in this series is on packaging design and features carefully selected products that showcase the innovative use of a particular material.The book focuses on specific categories of packaging – sustainable packaging, functional forms, dispensing systems, advanced protection, interactive and mass craft.Seven specially commissioned ‘visual narratives’ are included.The extensive illustrated materials directory contains detailed information on over 100 materials.

    Price: 18.95 £ | Shipping*: 3.99 £
  • Is innovation always bad in Islam?

    Innovation is not always bad in Islam. While there is a strong emphasis on following the teachings of the Quran and the Sunnah (the practices and teachings of the Prophet Muhammad), there is also room for beneficial innovation, known as "bid'ah hasanah." This refers to innovations that are in line with the principles of Islam and bring about positive change. However, innovations that contradict Islamic teachings or lead to harm are considered unacceptable. Ultimately, the acceptability of innovation in Islam depends on whether it aligns with the core values and principles of the faith.

  • What is the verb form of innovation?

    The verb form of innovation is "innovate." It means to introduce new ideas, methods, or products in order to create positive change or improvement. When individuals or organizations innovate, they are actively seeking to bring about new and creative solutions to existing problems or challenges.

  • Does market research hinder innovation in business administration?

    Market research does not necessarily hinder innovation in business administration. In fact, it can provide valuable insights into consumer needs and preferences, helping businesses to develop innovative products and services that meet market demands. By understanding market trends and customer behavior, businesses can identify opportunities for innovation and stay ahead of competitors. However, relying too heavily on market research without allowing room for creativity and risk-taking can limit the potential for groundbreaking innovations. It is important for businesses to strike a balance between leveraging market research and fostering a culture of innovation to drive success in business administration.

  • How advanced is Sweden in terms of innovation?

    Sweden is considered one of the most advanced countries in terms of innovation. It has a strong focus on research and development, with high levels of investment in technology and education. Sweden is home to many successful tech companies and startups, and it consistently ranks high in global innovation indexes. The country's innovative culture, supportive government policies, and skilled workforce contribute to its reputation as a leader in innovation.

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