Products related to Management:
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Media and Digital Management
Being a successful manager or entrepreneur in the media and digital sector requires creativity, innovation, and performance.It also requires an understanding of the principles and tools of management.Aimed at the college market, this book is a short, foundational volume on media management.It summarizes the major dimensions of a business school curriculum and applies them to the entire media, media-tech, and digital sector.Its chapters cover—in a jargonless, non-technical way—the major functions of management.First, creating a media product: the financing of projects, and the management of technology, HR, production operations, intellectual assets, and government relations.Second, harvesting the product created: market research, marketing, pricing, and distribution. And third, the control loop: media accounting and strategy planning. In the process, this book becomes an indispensable resource for those aiming for a career in the media and digital field, both in startups and established organizations.This book is designed to help those aiming to join the media and digital sector to become creative managers and managerial creatives.It aims to make them more knowledgeable, less blinded by hype, more effective, and more responsible.
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Production Management
Production Management takes you through the process of making shows happen from the point of view of the production manager's; the person responsible for everything on stage that is not an actor. It describes different types of productions, from small-scale amateur to international opera; the role, qualities and working life of backstage teams and finally, theatre administration. Production Management -Making Shows Happen - A Practical Guide
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Digital Media and Innovation : Management and Design Strategies in Communication
This fully updated second edition explores the importance of innovation and innovative thinking for the long-term success of today’s leading media, telecommunications, and information technology companies. The book takes an in-depth look at how smart, creative companies have transformed today's digital economy by introducing unique and highly differentiated products and services.This edition provides a detailed overview of intelligent networks and analyzes disruptive business models and processes from companies involved in social media, artificial intelligence, the metaverse, smart cities, and robotics among other emerging areas.From Apple to Zoom, this book considers some of the key people, companies, and strategies that have transformed the communication industries.Exploring the power of good ideas, this book goes inside the creative edge and looks at what makes such companies successful over time. Digital Media and Innovation is suited to advanced undergraduate and graduate courses in media management, media industries, communication technology, and business management and innovation, and provides up-to-date research for media and business professionals.
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Film Production Management 101 : Management and Coordination in a Digital Age
Price: 22.50 £ | Shipping*: 3.99 £
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What is marketing management?
Marketing management is the process of planning, organizing, implementing, and controlling marketing activities to achieve the organization's goals. It involves analyzing market trends, identifying target audiences, developing marketing strategies, and overseeing the execution of marketing campaigns. Marketing management also involves monitoring and evaluating the effectiveness of marketing efforts and making adjustments as needed to ensure the organization's success in the marketplace. Overall, marketing management is about creating and maintaining a strong brand presence, building customer relationships, and driving sales and profitability.
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What is the difference between a degree in Marketing Management and a degree in Media Management?
A degree in Marketing Management typically focuses on the principles and strategies of promoting and selling products or services, including market research, consumer behavior, branding, and advertising. On the other hand, a degree in Media Management is more specialized in the management of media organizations, such as newspapers, television stations, or digital media companies. Media Management programs often cover topics like media economics, media law, content production, and distribution. While both degrees may overlap in areas like advertising and promotion, Marketing Management is broader and encompasses a wider range of industries, while Media Management is more specific to the media industry.
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What is the difference between a media designer digital print and a management assistant for office management?
A media designer digital print is responsible for creating visual concepts and designs for digital and print media, such as advertisements, brochures, and websites. They use graphic design software to create and manipulate images and text to communicate a message effectively. On the other hand, a management assistant for office management is responsible for administrative tasks such as organizing and coordinating office operations, managing schedules, and handling correspondence. They also assist in budgeting, invoicing, and maintaining office supplies. In summary, the main difference is that a media designer digital print focuses on graphic design and visual communication, while a management assistant for office management focuses on administrative and organizational tasks within an office setting.
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Is a marketing management degree recommended?
A marketing management degree can be beneficial for individuals interested in pursuing a career in marketing. It provides a strong foundation in marketing principles, consumer behavior, market research, and strategic planning. Additionally, a degree in marketing management can open up opportunities for higher-level positions and increased earning potential in the field. However, it is important to consider the specific career goals and interests of the individual before pursuing a marketing management degree, as there are also alternative paths to entering the marketing industry, such as gaining practical experience through internships or entry-level positions.
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Global Marketing Management
An indispensable resource for students of marketing, management, and international business In the newly revised ninth edition of Global Marketing Management, a decorated team of international marketing professionals delivers an authoritative discussion of the realities of global marketing in today’s economy and an insightful exploration of the future of marketing to an international audience.You’ll obtain an integrated understanding of marketing best practices on a global scale, complete with relevant historical background and descriptions of current marketing environments. The latest edition builds on four major structural changes to the global marketing environment: growing anti-globalization sentiment, the growth of information technology tools, the increasing demand for personalization, and the environmental impact of business activity.In-depth case studies offer lively discussions of real-world global marketing campaigns and are accessible online.Global Marketing Management also provides: Thoroughly updated examples and case studies with contemporary informationAn ongoing emphasis on the increased volatility and uncertainty of today’s global marketsUpdated discussions of the balance to be struck between pursuing economies of scale and respecting unique cultural sensitivitiesNew explorations of major global environmental and ethical issuesNew chapters on emerging markets, internet marketing, and corporate social responsibility
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Marketing Management ISE
Greg Marshall and Mark Johnston, both of Rollins College, have taken great effort to represent marketing management the way it is actually practiced in successful organizations today.The 4th edition, written for today's students in an interesting, lively, professional tone, has received the exclusive endorsement of the American Marketing Association as the recommended key resources for the PCM exam.The content of the 4th edition reflects the major trends in the managerial practice of marketing, and the pedagogy is crafted around learning and teaching preferences in today's classroom.Newly incorporated coverage includes the impact of the COVID-19 pandemic on supply chain and crisis management, global privacy practices among Big Tech, Robocalls with the new “TRACED Act,” influencer marketing, consumer marketing attention to diversity, equity and inclusion, gender-based segmentation, disruptive innovation and enhanced content focused on Gen Z alongside many others!Additionally, 25 new key terms have been added based on the rapid changes occurring to ensure currency.The 14-chapter framework, available in both print and digital versions, is perfect for all course timetables and modalities.Marketing Management, 4e provides a fully developed array of digital interactives come to life through our integrated technology of Connect.Connect features new video cases, application-based activities, and marketing analytics exercises among several others!Marketing Management, 4e provides a fully developed array of application activities both at the end of each chapter and in McGraw-Hill's Connect, along with marketing plan project suggestions.Connect updates include new video cases featuring companies such as FedEx, Marriott International, Domino’s as well as new Application-Based Activities specific to marketing management.Keep your course current by subscribing to the Marshall/Johnston Marketing Management blog (https://marshall-johnstonmm.com), which brings current marketing management issues to your class, complete with discussion questions.
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Marketing Strategy & Management
Marketing Strategy & Management provides students with a thorough step-by-step exploration and grounding in marketing strategy concepts, processes and models.Topics covered include: marketing planning, research and analysis; decision-making; the marketing mix; the management of customer relationships; monitoring/reporting of the strategy; and the crucial role of leadership. The text takes a global perspective that is both sustainability-focused and consumer-centric.Executive insights, head-scratching blunders, and other features provide additional depth and engagement.Examples include: Airbnb, Coca-Cola, Domino’s Pizza, KFC, K-pop, L’Oréal, and Starbucks.For more in-depth application of and practice with strategic decision-making, this book also includes 14 case studies accompanied by detailed teaching notes and answers to case questions, on a range of organizations from PEZ Candies to the Sydney Opera House. Written in a style that is easy-to-read with chapter summaries and questions to test critical thinking, each chapter promotes strategic, diverse, and ethically-minded decision-making by flagging relevant Sustainable Development Goals to passages in the text. This textbook is essential reading for courses covering marketing strategy, strategic marketing, and marketing management at both undergraduate and graduate levels. Diane M. Phillips is Professor of Marketing at Saint Joseph's University, USA, and Guest Professor at the Institute for Retail Management, University of St.Gallen, Switzerland.
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Marketing Management in Turkey
Emerging market economies have long been a significant driver of global growth, and since the beginning of the new millennium they have gained greater importance than ever.Economists state that the economies of emerging countries are rapidly catching up with those of developed countries and are even predicted to overtake some of them by 2020.A deep understanding of emerging markets is crucial, then, to build tailored products and marketing programs that will capitalize on such rapid growth.In Marketing Management in Turkey, Selcen Ozturkcan and Elif Yolbulan Okan present the reader with marketing opportunities, market potential, and standardization and customization opportunities available within a fast-growing emerging economy—namely, the Turkish economy.Along the way, the book also offers important insights into issues affecting similar emerging markets by detailing the common perceptions and misconceptions around the unique opportunities they appear to offer. This book will be of keen interest to practitioners interested in investing in emerging markets, and it will also have much to offer to researchers and students interested in the future of the global economy.
Price: 81.99 £ | Shipping*: 0.00 £
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How can one study Marketing Management?
One can study Marketing Management through various means such as pursuing a degree in marketing or business administration with a focus on marketing. Additionally, there are online courses, workshops, and seminars available that specifically focus on marketing management. Practical experience through internships or entry-level marketing positions can also provide valuable insights into marketing management. It is important to stay updated with the latest trends and developments in the field by reading industry publications, attending marketing conferences, and networking with professionals in the field.
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What is digital business management?
Digital business management refers to the use of digital technologies and strategies to effectively manage and optimize various aspects of a business, such as operations, marketing, customer relations, and data analysis. It involves leveraging digital tools and platforms to streamline processes, improve decision-making, and enhance overall business performance. This can include implementing digital marketing campaigns, utilizing data analytics to make informed business decisions, and integrating digital solutions to improve customer experiences. Overall, digital business management aims to harness the power of technology to drive business growth and success in the digital age.
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What is the difference between Fashion Management and Design Management?
Fashion Management focuses on the business and marketing aspects of the fashion industry, including retail, merchandising, and brand management. It involves strategic planning, trend forecasting, and understanding consumer behavior. On the other hand, Design Management focuses on the creative and design aspects of the industry, including product development, design strategy, and innovation. It involves managing the design process, collaborating with designers, and ensuring that the design aligns with the brand's vision and goals. While Fashion Management focuses on the business side, Design Management focuses on the creative side of the fashion industry.
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What is the difference between international business operations and marketing in media management?
International business operations in media management focus on the overall strategy and management of a media company's global operations, including aspects such as market entry, supply chain management, and international partnerships. On the other hand, marketing in media management specifically deals with promoting and selling media products or services to consumers, utilizing various marketing techniques and channels to reach the target audience. While international business operations look at the broader picture of managing a media company's global presence, marketing in media management is more focused on driving sales and increasing brand awareness through targeted promotional activities.
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