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How to Create Your Own Jewelry Line : Design – Production – Finance – Marketing & More
To develop a successful jewellery line, designers have to be more than just creative artists - they have to understand the ins and outs of running a craft business.Emilie Shapiro's detailed guide explores the many facets of creating a quality handmade collection that people will buy, including where to sell your work, how to do small-scale production, how to carry out market research and publicity, how to price and present your pieces for greatest effect and so much more.It's the perfect primer for budding jewellery entrepreneurs.
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Lean Marketing : More Leads. More Profit. Less Marketing.
You keep being told to do more marketing. More complex, more specialised and more expensive marketing.Chasing the latest bright shiny object is exhausting.Following charismatic business and marketing "gurus" keeps leading to disappointment.The overwhelm for entrepreneurs, marketers and business leaders is real.There is a better way. The Lean Marketing movement has been quietly gathering momentum.Small, medium and large businesses are getting bigger and better results by actually doing less marketing.Implementing Lean Marketing in your business will help you punch above your weight. In this book, you'll discover: The exact tools and tactics you need to build a devastatingly effective marketing system; How to simplify, systemise and scale your marketing; How to develop your own marketing capabilities so that your team of mere mortals can achieve big marketing results; How to create marketing so valuable to your audience that they'd actually be willing to pay you for it; How the Lean movement transformed Japanese manufacturing from the worst in the world to the best in the world and how it's now transforming marketing; How to massively remove waste and increase the efficiency of your branding efforts; How to achieve product/market fit so that your marketing will cut through the noise; How "program" your market to bend to your will; How to do marketing that you'll be proud of and that will actually build your brand without hype, scams and pressure; How to make your marketing part of your value proposition rather than an afterthought that's boring, difficult and ineffective; How to win with systematic and structured marketing rather than failing with random acts of marketingLean Marketing is a follow-up to the international bestselling phenomenon The 1-Page Marketing Plan.The 1-Page Marketing Plan gave you a simple, clear and structured framework to create a marketing plan and strategy.This book is packed with tools and tactics that enable you to put your marketing plan into action. Stop trying to outshout the other guy. Stop the ineffective random acts of marketing. Stop wasting time with theoretical claptrap that has you trapped in endless meetings.Get immediate traction by implementing Lean Marketing in your business.
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Digital Media Production for Beginners
Written for the non-specialist media producer, this book offers a practical and engaging guide to basic digital media production using modern equipment and software. As media production tools and software become more pervasive and traditional media jobs scarcer, today’s media professionals are now expected to be content creators across multiple forms of media, often working with little more equipment than a smartphone.In this accessible manual, Griffey explains how well-crafted media can help sell products, bolster subscriptions, and influence public opinion—and how to go about crafting it in a landscape of high-speed social media consumption.Topics covered include the basics of photography, film, video, and audio production, as well as animation and building websites.Readers will learn not just how to shoot or record content, but also how to edit, compress, and share it, considering the most appropriate file types, equipment, software, and platforms to use for each scenario.After reading this book, students will understand best practices associated with almost every area of media production and possess the essential skills to get the job done. This book is an essential companion for students in communication disciplines, including PR, advertising, journalism, and marketing, looking for a solid grounding in digital media production to prepare them for the competitive job market.
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How can one become more creative and develop more ideas for music production?
One way to become more creative and develop more ideas for music production is to constantly expose yourself to different styles and genres of music. This can help you draw inspiration from a wide range of sources and incorporate new elements into your own work. Additionally, experimenting with different instruments, software, and production techniques can help spark new ideas and push your creativity in new directions. Collaborating with other musicians and producers can also provide fresh perspectives and help you generate new ideas for your music production. Finally, setting aside dedicated time for brainstorming and exploring new sounds can help you tap into your creativity and develop more ideas for your music production.
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What is the difference between media production and media design?
Media production involves the creation and execution of media content, such as films, television shows, and podcasts. It focuses on the technical and logistical aspects of bringing a media project to life, including filming, editing, and post-production. On the other hand, media design involves the conceptualization and visual representation of media content, such as graphic design, web design, and user interface design. It focuses on the artistic and creative aspects of media, including layout, color, typography, and user experience. In summary, media production is about bringing content to life, while media design is about shaping and presenting that content in a visually appealing and effective way.
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Should one study marketing and digital media or business administration?
The choice between studying marketing and digital media or business administration depends on one's career goals and interests. If someone is interested in the creative aspects of marketing, such as branding, advertising, and social media, then studying marketing and digital media would be a better fit. On the other hand, if someone is more interested in the overall management and operations of a business, then studying business administration would be more suitable. It is important to consider one's strengths, career aspirations, and the specific skills and knowledge they want to acquire before making a decision.
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Is digital competence decreasing more and more?
It is difficult to make a blanket statement about whether digital competence is decreasing overall. While some studies and reports may suggest that certain populations or demographics are experiencing a decrease in digital competence, it is important to consider the broader context. The rapid pace of technological advancement means that digital competence is constantly evolving, and what may have been considered competent in the past may no longer be sufficient. Additionally, access to digital resources and education plays a significant role in determining digital competence, and disparities in access can contribute to varying levels of competence across different groups. Therefore, it is important to consider these factors when assessing changes in digital competence.
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Hacking Marketing : Agile Practices to Make Marketing Smarter, Faster, and More Innovative
Apply software-inspired management concepts to accelerate modern marketing In many ways, modern marketing has more in common with the software profession than it does with classic marketing management.As surprising as that may sound, it's the natural result of the world going digital.Marketing must move faster, adapt more quickly to market feedback, and manage an increasingly complex set of customer experience touchpoints.All of these challenges are shaped by the dynamics of software—from the growing number of technologies in our own organizations to the global forces of the Internet at large. But you can turn that to your advantage. And you don't need to be technical to do it. Hacking Marketing will show you how to conquer those challenges by adapting successful management frameworks from the software industry to the practice of marketing for any business in a digital world.You'll learn about agile and lean management methodologies, innovation techniques used by high-growth technology companies that any organization can apply, pragmatic approaches for scaling up marketing in a fragmented and constantly shifting environment, and strategies to unleash the full potential of talent in a digital age. Marketing responsibilities and tactics have changed dramatically over the past decade.This book now updates marketing management to better serve this rapidly evolving discipline. Increase the tempo of marketing's responsiveness without chaos or burnoutDesign "continuous" marketing programs and campaigns that constantly evolveDrive growth with more marketing experiments while actually reducing riskArchitect marketing capabilities in layers to better scale and adapt to changeBalance strategic focus with the ability to harness emergent opportunities As a marketer and a manager, Hacking Marketing will expand your mental models for how to lead marketing in a digital world where everything—including marketing—flows with the speed and adaptability of software.
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Online SEO & Digital Media Marketing Diploma Course
Learn the basics of marketing with the Online SEO and Digital Media Marketing Diploma Course Includes modules on email marketing, SEO and social media (including Facebook and Twitter) Teaches you all you need to excel in the world of online marketing as a professional or beginner Focus on data analytics, SEO keywords, website monetisation and plugin installation Taught through video tutorials, online materials, recommended reading and assessments Includes 35 hours of guided learning hours made up of real-time contact and guidance Get a professional qualification endorsed by TQUK and Ofqual Awarding Organisation Accredited by CPD and awards 40 CPD points upon completion See Full Details for product specifications Save on the Online SEO and Digital Media Marketing Diploma Course - now only 7.99 pounds
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Collaborative Media : Production, Consumption, and Design Interventions
A thorough analysis of contemporary digital media practices, showing how people increasingly not only consume but also produce and even design media.With many new forms of digital media-including such popular social media as Facebook, Twitter, and Flickr-the people formerly known as the audience no longer only consume but also produce and even design media.Jonas Loewgren and Bo Reimer term this phenomenon collaborative media, and in this book they investigate the qualities and characteristics of these forms of media in terms of what they enable people to do.They do so through an interdisciplinary research approach that combines the social sciences and humanities traditions of empirical and theoretical work with practice-based, design-oriented interventions.Loewgren and Reimer offer analysis and a series of illuminating case studies-examples of projects in collaborative media that range from small multidisciplinary research experiments to commercial projects used by millions of people.Loewgren and Reimer discuss the case studies at three levels of analysis: society and the role of collaborative media in societal change; institutions and the relationship of collaborative media with established media structures; and tribes, the nurturing of small communities within a large technical infrastructure.They conclude by advocating an interventionist turn within social analysis and media design.
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Content Production for Digital Media : An Introduction
This book provides an introduction to digital media content production in the twenty-first century.It explores the kinds of content production that are undertaken in professions that include journalism, public relations and marketing.The book provides an insight into content moderation and addresses the legal and ethical issues that content producers face, as well as how these issues can be effectively managed.Chapters also contain interviews with media professionals, and quizzes that allow readers to consolidate the knowledge they have gathered through their reading of that chapter.
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Which costume is more creative?
The costume of a homemade robot is more creative because it requires more imagination and resourcefulness to put together. Creating a robot costume involves thinking about how to make it look like a robot using everyday materials, such as cardboard boxes, foil, and other household items. On the other hand, a store-bought superhero costume is less creative because it is already designed and made by someone else, requiring less originality and innovation.
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How can I become more creative?
To become more creative, you can try exploring new experiences and activities, as this can help stimulate your imagination and inspire new ideas. Additionally, practicing mindfulness and being present in the moment can help clear your mind and allow creative thoughts to flow more freely. Surrounding yourself with diverse perspectives and engaging in open discussions with others can also help broaden your thinking and spark creativity. Finally, don't be afraid to take risks and embrace failure as a learning opportunity, as this can help you break free from conventional thinking and explore new possibilities.
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Which is more difficult: studying computer science or studying media design with a focus on UX design?
Studying computer science is generally considered more difficult than studying media design with a focus on UX design. Computer science involves complex mathematical and theoretical concepts, as well as programming languages and algorithms. On the other hand, media design with a focus on UX design involves creativity, user research, and understanding human behavior, which may be challenging in its own right but is generally considered less technically demanding than computer science. Both fields require different skill sets and strengths, so the difficulty can vary depending on individual strengths and interests.
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How can clothing be made more creative?
Clothing can be made more creative by incorporating unique and unexpected design elements, such as asymmetrical cuts, bold patterns, or unconventional materials. Experimenting with different textures, colors, and silhouettes can also add creativity to clothing. Additionally, incorporating artistic details such as hand-painted designs, embroidery, or intricate embellishments can make clothing more creative. Finally, allowing for customization and personalization options can give individuals the opportunity to express their own creativity through their clothing choices.
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