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  • Digital Media Production for Beginners
    Digital Media Production for Beginners

    Written for the non-specialist media producer, this book offers a practical and engaging guide to basic digital media production using modern equipment and software. As media production tools and software become more pervasive and traditional media jobs scarcer, today’s media professionals are now expected to be content creators across multiple forms of media, often working with little more equipment than a smartphone.In this accessible manual, Griffey explains how well-crafted media can help sell products, bolster subscriptions, and influence public opinion—and how to go about crafting it in a landscape of high-speed social media consumption.Topics covered include the basics of photography, film, video, and audio production, as well as animation and building websites.Readers will learn not just how to shoot or record content, but also how to edit, compress, and share it, considering the most appropriate file types, equipment, software, and platforms to use for each scenario.After reading this book, students will understand best practices associated with almost every area of media production and possess the essential skills to get the job done. This book is an essential companion for students in communication disciplines, including PR, advertising, journalism, and marketing, looking for a solid grounding in digital media production to prepare them for the competitive job market.

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  • Online SEO & Digital Media Marketing Diploma Course
    Online SEO & Digital Media Marketing Diploma Course

    Learn the basics of marketing with the Online SEO and Digital Media Marketing Diploma Course Includes modules on email marketing, SEO and social media (including Facebook and Twitter) Teaches you all you need to excel in the world of online marketing as a professional or beginner Focus on data analytics, SEO keywords, website monetisation and plugin installation Taught through video tutorials, online materials, recommended reading and assessments Includes 35 hours of guided learning hours made up of real-time contact and guidance Get a professional qualification endorsed by TQUK and Ofqual Awarding Organisation Accredited by CPD and awards 40 CPD points upon completion See Full Details for product specifications Save on the  Online SEO and Digital Media Marketing Diploma Course - now only 7.99 pounds  

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  • Collaborative Media : Production, Consumption, and Design Interventions
    Collaborative Media : Production, Consumption, and Design Interventions

    A thorough analysis of contemporary digital media practices, showing how people increasingly not only consume but also produce and even design media.With many new forms of digital media-including such popular social media as Facebook, Twitter, and Flickr-the people formerly known as the audience no longer only consume but also produce and even design media.Jonas Loewgren and Bo Reimer term this phenomenon collaborative media, and in this book they investigate the qualities and characteristics of these forms of media in terms of what they enable people to do.They do so through an interdisciplinary research approach that combines the social sciences and humanities traditions of empirical and theoretical work with practice-based, design-oriented interventions.Loewgren and Reimer offer analysis and a series of illuminating case studies-examples of projects in collaborative media that range from small multidisciplinary research experiments to commercial projects used by millions of people.Loewgren and Reimer discuss the case studies at three levels of analysis: society and the role of collaborative media in societal change; institutions and the relationship of collaborative media with established media structures; and tribes, the nurturing of small communities within a large technical infrastructure.They conclude by advocating an interventionist turn within social analysis and media design.

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  • Content Production for Digital Media : An Introduction
    Content Production for Digital Media : An Introduction

    This book provides an introduction to digital media content production in the twenty-first century.It explores the kinds of content production that are undertaken in professions that include journalism, public relations and marketing.The book provides an insight into content moderation and addresses the legal and ethical issues that content producers face, as well as how these issues can be effectively managed.Chapters also contain interviews with media professionals, and quizzes that allow readers to consolidate the knowledge they have gathered through their reading of that chapter.

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  • What work attire does a specialist in digital networking wear?

    A specialist in digital networking typically wears business casual attire to maintain a professional appearance while also being comfortable enough to work in a tech-focused environment. This may include dress pants or skirts paired with a button-down shirt or blouse, along with closed-toe shoes. Additionally, they may opt for clothing with pockets to carry small tech gadgets or tools they may need throughout the day. Overall, the key is to strike a balance between professionalism and practicality in their work attire.

  • What work clothing does a specialist in digital networking wear?

    A specialist in digital networking typically wears business casual attire, such as dress pants or skirts paired with a button-down shirt or blouse. They may also wear professional attire like blazers or tailored suits for important meetings or presentations. Comfortable shoes are important for professionals who may need to move around a lot, such as in a data center or office setting. Overall, the key is to dress in a way that is both professional and functional for the work environment.

  • What is C networking?

    C networking refers to the use of the C programming language to develop networking applications. C is a powerful and efficient language that allows developers to create low-level network programming code for tasks such as socket programming, data transmission, and network protocol implementation. C networking is commonly used in the development of network servers, clients, and other network-related applications due to its speed and flexibility in handling network communication. By using C for networking, developers have fine-grained control over network operations and can optimize performance for specific networking tasks.

  • What is the difference between social media and social networking?

    Social media refers to online platforms that allow users to create and share content with a wide audience, while social networking specifically focuses on connecting and interacting with other users within a specific community or group. Social media platforms like Facebook, Twitter, and Instagram enable users to share content with a broad audience, whereas social networking sites like LinkedIn and Meetup are designed to facilitate connections and interactions between individuals with common interests or goals. In essence, social media is a broader term that encompasses various online platforms for sharing content, while social networking is more focused on building relationships and connections within a specific community.

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  • Digital and Social Media Marketing : A Results-Driven Approach
    Digital and Social Media Marketing : A Results-Driven Approach

    Now in its third edition, Digital and Social Media Marketing provides a practice-led approach to digital marketing.This highly regarded textbook combines academic theory with practical examples from a range of different organisations worldwide to highlight techniques for the development and maintenance of a successful digital presence.The book’s customisable models offer organisations a way to decipher their current situation and plan a clear road map for developing a marketing strategy appropriate for the digital era. This rich and accessible textbook has been fully updated to reflect the current global landscape.The content of this third edition has been expanded to:consider the concept of GDPR as a sound framework for responsible marketingoffer a greater focus on sustainable marketing throughout, linked to the UN Sustainable Development Goalsplace emphasis on the importance of crisis and reputation managementexplore the latest material in big data, data management and data privacycover the latest in martech trends, particularly related to automation, machine learning and artificial intelligenceprovide new case studies from China, India, Nigeria and across Asia, alongside student activities and questions designed to improve learning outcomesThis textbook provides a hands-on, user-friendly platform to turn skills and knowledge into a strategic advantage.It is ideal for advanced undergraduate, postgraduate and executive students of digital marketing and marketing strategy, as well as for practitioners aiming to be at the cutting edge of digital and social media marketing.Online resources include PowerPoint slides and a test bank.

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  • Social Media Marketing
    Social Media Marketing

    The original, bestselling, and award-winning textbook on social media marketing, featuring all the essential topics, concepts, research, and practical application for study and career success. Now thoroughly updated in this fifth edition to reflect the latest developments in social media marketing research and practice, and with new case studies and examples, including brands such as Apple, Cadbury, LUSH Cosmetics and Zoom. A must-read for all students and practitioners of social media marketing. Tracy L. Tuten is a professor of marketing at Sofia University, USA.

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  • Social Media for Fashion Marketing : Storytelling in a Digital World
    Social Media for Fashion Marketing : Storytelling in a Digital World

    Social Media for Fashion Marketing uses cutting edge case studies and detailed interviews to show how the business of fashion is changing in the digital landscape.Bendoni (@BendoniStyle) also considers the psychological impact of being a hyper-connected consumer and the generational gaps in social media communication.Using academic research, alongside her 25 years of fashion marketing experience, Bendoni offers a clear picture of the changing narrative of storytelling, social confirmation, digital nesting and how to use data to shape a brand’s online presence. With practical and critical thinking activities to hone your skills into professional practice, this is the ultimate guide to social marketing, promotion, SEO, branding and communication. Featured topics- Rules of Digital Storytelling- Rethinking Gamification- Strategic Digital Marketing- The Role of Citizen Journalists- The Social Media Looking Glass- World of Influencer Marketing- Visual Consumption Economy- Global Perspective of Social Media

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  • Brand Storytelling : Integrated Marketing Communications for the Digital Media Landscape
    Brand Storytelling : Integrated Marketing Communications for the Digital Media Landscape

    This innovative new text introduces students to the power of storytelling and outlines a process for creating effective brand stories in an integrated marketing communications plan.From the earliest works on storytelling to the latest research, this text explains why storytelling works, the forms storytelling takes and how to develop an integrated advertising, PR, strategic marketing communications campaign that leverages the power of story within the reality of today’s digital first media landscape.Quesenberry and Coolsen present a balance of research and theory with practical application and case studies within a classroom friendly framework for undergraduate or graduate courses or for the marketing communications professional looking for a guide to integrate storytelling into their brand communications.A distinctive approach also presents the strategic plan and campaign process from a digital and social media first perspective.Digital and social are not an add-on or afterthought.TV and radio include CTV, streaming and podcasts. Outdoor is digital boards, mobile and geotargeting. PR is earned, shared, owned, and paid media. Digital is baked in every chapter for today’s environment where digital advertising spending has surpassed traditional. Features:Chapters introduce discipline foundations through key figures, main content sections explaining concepts with examples, templates and stats, a main case study, questions for consideration, and list of key concepts for review. Key terms are bolded and defined throughout and featured in a glossary along with an index of key concepts, figures, companies, and cases for easy reference. Plan/campaign research addresses evaluation and optimization of IMC execution including descriptive, predictive, and prescriptive analytics.Instructor resources include chapter outlines, learning objectives, test banks, slides, forms, templates, example assignments, and syllabi.

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  • Does anyone know about networking?

    Yes, networking is the practice of making and maintaining connections with other professionals in order to exchange information, advice, and support. It is a valuable skill for career development and can help individuals access job opportunities, gain insights into different industries, and build a strong professional reputation. Many people actively engage in networking both online and in person to expand their professional network and further their career goals.

  • What are some networking topics?

    Some networking topics include network security, network design and implementation, network troubleshooting, network protocols, and network management. These topics cover a wide range of areas within the field of networking, including how to secure networks from cyber threats, how to plan and set up a network infrastructure, how to identify and resolve network issues, how data is transmitted across networks, and how to monitor and optimize network performance. Networking topics are essential for IT professionals working in roles such as network administrators, network engineers, and cybersecurity specialists.

  • Which programming language do you learn as a specialist in digital networking?

    As a specialist in digital networking, you would typically learn programming languages such as Python, C, and Java. These languages are commonly used in networking for tasks such as network automation, network monitoring, and developing network applications. Python, in particular, is widely used in the networking industry due to its simplicity, readability, and extensive libraries for networking tasks. Additionally, knowledge of scripting languages like Bash and PowerShell can also be beneficial for automating network configurations and management.

  • When are there more job opportunities for specialist IT technicians for digital networking?

    Job opportunities for specialist IT technicians for digital networking are more abundant during periods of technological advancement, such as when new networking technologies are being developed and implemented. Additionally, as businesses and organizations continue to expand their digital infrastructure and rely more heavily on networked systems, the demand for skilled IT technicians in digital networking also increases. Furthermore, during times of economic growth and expansion, there tends to be an increased need for IT professionals to support and maintain digital networking systems.

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