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Marketing Research
Marketing Research, 5e gives you the knowledge and skills you need to successfully undertake marketing research.It combines theory with a practical, step-by-step approach.The text uses local and international examples, data sets and case studies to explain traditional marketing research methods, and also examines new theories and techniques as well as emerging industry practices. This text is essential if you’re studying marketing research in any business or marketing course.
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Data Excess in Digital Media Research
Data excess — particularly in digital media research — is inevitable.It emerges as the ‘debris’ and ‘leftovers’ from planning, fieldwork and writing; the words cut from drafts and copied to untouched and forgotten files; digital metadata automatically recorded to databases; the data archived but never analysed or published.What do or can we do with this excess from our research?Thinking beyond academic constraints and the constant push towards the next new fundable thing, Data Excess in Digital Media Research explicitly engages with data that has been left behind, ignored, obscured or even ‘written out’ of research publications.Positioning ‘excess’ as a conceptual, methodological, ethical and pragmatic challenge and opportunity, the authors in this edited collection examine what can happen when media researchers return to their surplus archives and develop new knowledge from what would otherwise be under-explored excess. Provoking an ethical reconsideration of what we do, or do not do, with excess data, this is a call to action for researchers and scholars to rethink how they conduct their research as the consequences of datafication grow ever more central to both our academic endeavours and our lives.
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Review of Marketing Research
"The Review of Marketing Research" annual series provides current, state-of-the-art articles by the marketing field's leading researchers and academicians.In contrast to other research publications in the field that impose rigid limitations on the length of articles, "RMR" publishes longer chapters that are not only theoretically rigorous, but also offer richer detail, including literature reviews, cutting-edge methodologies, empirical studies, emerging trends, international developments, guidelines for implementation, and suggestions for future theory development and testing.Edited by Naresh K.Malhotra along with a distinguished editorial review board drawn from the leading figures in marketing research and theory, the annual "RMR" volumes include approximately 7-8 chapters.Each contribution undergoes a double-blind review process, and each volume represents an across-the-board view of the full range of current marketing research methodologies.No marketing bookshelf or library will be complete without this annual series.
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Essentials of Marketing Research
ESSENTIALS OF MARKETING RESEARCH, provides a concise, yet complete guide to the design, execution, analysis, and reporting of marketing research to support smart business decisions.This proven resource provides valuable business context while introducing both traditional research methods, such as designing questionnaires, and the latest technological advances, including current data collection devices, basic data analysis tools, practical approaches to data analytics, and the impact of social media and artifactual online data.
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What is the difference between market research and marketing research?
Market research is the process of gathering, analyzing, and interpreting information about a market, including its size, trends, and customer preferences. It focuses on understanding the overall market environment and the needs and wants of potential customers. On the other hand, marketing research is a broader term that encompasses market research but also includes the study of specific marketing strategies, such as advertising effectiveness, product development, and pricing. Marketing research goes beyond understanding the market environment to also include the evaluation of marketing tactics and their impact on consumer behavior.
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What is the difference between media production and media design?
Media production involves the creation and execution of media content, such as films, television shows, and podcasts. It focuses on the technical and logistical aspects of bringing a media project to life, including filming, editing, and post-production. On the other hand, media design involves the conceptualization and visual representation of media content, such as graphic design, web design, and user interface design. It focuses on the artistic and creative aspects of media, including layout, color, typography, and user experience. In summary, media production is about bringing content to life, while media design is about shaping and presenting that content in a visually appealing and effective way.
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How can one design a research method?
Designing a research method involves several key steps. First, the researcher must clearly define the research question or problem they want to address. Next, they should review existing literature and research to understand what methods have been used in similar studies. Then, the researcher should select the most appropriate research method, such as qualitative, quantitative, or mixed methods, based on the nature of the research question and the data that needs to be collected. Finally, the researcher should carefully plan the data collection process, including selecting participants, designing surveys or interview questions, and determining the data analysis techniques to be used. Throughout this process, it's important to consider ethical considerations and potential biases that may impact the research method.
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Should one study marketing and digital media or business administration?
The choice between studying marketing and digital media or business administration depends on one's career goals and interests. If someone is interested in the creative aspects of marketing, such as branding, advertising, and social media, then studying marketing and digital media would be a better fit. On the other hand, if someone is more interested in the overall management and operations of a business, then studying business administration would be more suitable. It is important to consider one's strengths, career aspirations, and the specific skills and knowledge they want to acquire before making a decision.
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Marketing Research, Global Edition
For courses in global marketing. A conceptual approach and introduction to the field of marketing research Written with an emphasis on the practical application of marketing research methods, Marketing Research teaches the basic fundamental statistical techniques needed to analyse market data.The 9th Edition has been updated to offer the most current insights on forces shaping marketing research, including the widespread adoption of infographics, a pronounced shift toward mobile marketing research, and the impact of big data.Additionally, an updated and integrated case study throughout the text helps students relate the material to the real world -- and their future careers.
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Doing Media Research
What is media research and how is it done? This book offers detailed introductions and practical guidance for all aspects of media research, from developing a research question and choosing sources to interpreting media texts, applying qualitative and quantitative methods, conducting interviews, and much more. You will encounter:A 'Fundamentals' section covering eight big topics like 'what is method?'A global perspective reflected in case studies of media research in Asia, Africa and South AmericaPractical examples on topics from crafting a thesis statement to conducting an analysis and presenting the outcomesIntegrated discussion of contemporary issues like the ethics of social media researchThis essential companion will empower any media student to tackle their research with confidence and skill.
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Doing Media Research
What is media research and how is it done? This book offers detailed introductions and practical guidance for all aspects of media research, from developing a research question and choosing sources to interpreting media texts, applying qualitative and quantitative methods, conducting interviews, and much more. You will encounter:A 'Fundamentals' section covering eight big topics like 'what is method?'A global perspective reflected in case studies of media research in Asia, Africa and South AmericaPractical examples on topics from crafting a thesis statement to conducting an analysis and presenting the outcomesIntegrated discussion of contemporary issues like the ethics of social media researchThis essential companion will empower any media student to tackle their research with confidence and skill.
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The Business of Marketing Research
The Business of Marketing Research presents readers with a highly practical approach to marketing research.The text familiarizes students with foundational knowledge and skills, features ample practical examples and anecdotes, and is steeped and grounded in academic rigor. The opening chapter introduces readers to the discipline through discussion of the marketing research industry, the marketing research value chain, the strategic impact of high-quality research, and five key trends within the industry.Additional chapters walk readers through the processes of identifying and defining a business problem, reviewing existing data, collecting new data, making informed recommendations, and deploying strategic plans.Readers learn about the importance of high-quality deliverables and communication in marketing research, approaches to qualitative and quantitative study, introductory methods of analytics, and how to conduct brand and customer satisfaction research.Closing chapters address the application of neuroscience and the future of marketing research. Filling gaps in the current literature and well preparing readers for success in their profession, The Business of Marketing Research is a critical textbook for courses in marketing and marketing research.It is also an essential resource for marketing professionals.
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What is a research paper in the field of marketing?
A research paper in the field of marketing is an academic document that presents original research and analysis on a specific marketing topic. It typically includes a literature review, research methodology, data analysis, and findings. The purpose of a marketing research paper is to contribute new knowledge to the field, address a specific marketing problem or question, and provide insights for marketing practitioners and researchers. The paper may also propose new theories or frameworks, and suggest implications for marketing strategy and practice.
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What are some creative titles for an educational research paper?
1. "Unlocking the Potential: Strategies for Enhancing Student Learning" 2. "The Power of Play: Integrating Educational Games in the Classroom" 3. "Breaking Barriers: Addressing Equity and Inclusion in Education" 4. "Beyond the Textbook: Exploring Innovative Teaching Methods" 5. "Empowering Educators: Professional Development for 21st Century Learning"
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What creative titles are there for an educational research paper?
Some creative titles for an educational research paper could be "Unlocking the Potential: A Study on Innovative Teaching Methods," "The Power of Play: Exploring the Impact of Gamification in Education," or "Breaking Barriers: Investigating Strategies for Inclusive Learning Environments." These titles not only capture the essence of the research topic but also engage readers by piquing their curiosity.
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How could one design a research paper about laundry detergent?
To design a research paper about laundry detergent, one could start by identifying the specific aspects of laundry detergent to be studied, such as its effectiveness in removing stains, its environmental impact, or its consumer preferences. The research could then involve conducting experiments to compare the performance of different laundry detergents, analyzing the chemical composition of the detergents, or surveying consumers to understand their purchasing behavior and satisfaction with different brands. The paper could also include a literature review to provide context and background information on the topic, as well as a discussion of the implications of the findings for consumers, manufacturers, and the environment.
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